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Brilliant Earth Reviews 

1,613
•
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Evaluating 209 reviews, reviewers had a great experience with this company. Consumers frequently praise the professional staff for being exceptionally helpful, patient, and deeply knowledgeable when guiding buyers through the intricate ring selection process. Shoppers truly love the gorgeous final designs and find the digital platform extremely intuitive and easy to navigate when customizing unique jewelry pieces online. Some reviewers were not happy with customer support, mentioning slow communication, unhelpful responses, and frustrating prolonged delays concerning repair and resizing services. Additionally, a small group of customers experienced unexpected quality concerns, reporting items arriving broken, tangled, or losing precious stones shortly after delivery.

What people talk about most

Product

Consumers find product experiences to be mixed, as many reviewers express great satisfaction with custom... See more

Staff

People report positive experiences with staff, praising associates for being kind, patient, and exceptionally... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with many consumers praising kind and patient... See more

Service

Customers consistently note mixed experiences with service, as many reviewers highlight seamless processes,... See more

User experience

Users describe satisfaction with user experience, highlighting how helpful staff made the process seamless,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We had the best experience at the Tampa showroom with Hannah Aghassi. She made the process so seamless and fun for us. We found the perfect wedding bands with her help, and couldn’t recommend her enou... See more

Rated 5 out of 5 stars

Website was easy to navigate and designing a ring was fun. When I had a question the team member on chat was friendly, efficient and helpful. I was really impressed that she also emailed me the inform... See more

Company replied

Rated 5 out of 5 stars

Lauryn Lovings was great! She didn’t only do a great job listening to us and what we envisioned in a ring, but she also excelled at educating us on diamonds and everything that comes with choosing a... See more

Company replied

Rated 5 out of 5 stars

Trinti was extremely helpful and customer service was perfect and she was so patient with me about trying picking out my ring and band. Her energy is very good and really sweet as well! I’d come back... See more

Company replied


Company details

  1. Jewelry Store
  2. also in
  3. Diamond Dealer
  4. Jeweler
  5. Jewelry Designer
  6. Jewelry Engraver
  7. Wedding Service

About Brilliant Earth

Written by the company

Brilliant Earth is a global leader in fine jewelry. Whether you're searching for the perfect engagement ring, a meaningful gift, or everyday fine jewelry, Brilliant Earth combines unmatched quality, premium experience, and transparent sourcing to create pieces that will be treasured for generations. From our award-winning Signature Collections to our custom designs, every Brilliant Earth piece tells a story of exceptional craftsmanship. We offer endless ways to design your own engagement ring, wedding band, or fine jewelry piece, starting by selecting one of our iconic settings and choosing from our industry-leading assortment of lab or natural diamonds.

Over the past twenty years, we have become global leaders in ethically sourced diamonds and precious gemstones – from our unmatched selection of Beyond Conflict Free Diamonds to our innovative lab diamond collections. We champion responsible practices throughout our supply chain and work with our partners to advance the industry through innovation and planet-first practices, such as blockchain-verified traceability.

Our showrooms across North America offer personalized consultations with jewelry specialists, while our seamless online experience brings a new ease to fine jewelry shopping.

Brilliant Earth

Written by the company

We are passionate about cultivating a more transparent, sustainable, and compassionate jewelry industry.
We go above and beyond the current standards to offer Beyond Conflict Free Diamonds™ that have been selected for their ethical and environmentally responsible origins.

Contact info

4.2

Great

TrustScore 4 out of 5

2K reviews

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4.2

All reviews

(1,613)

163 reviews in the last 12 months

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Rated 5 out of 5 stars

My now fiancé and I went ring shopping…

My now fiancé and I went ring shopping at the Dallas location back in January. Tracy helped us out and she was absolutely amazing. We both loved her so much! She was extremely knowledgeable and helped bring my fiances dream ring to life. She gets compliments on it everywhere we go! If you are in need of any jewelry, go see Tracy at the Dallas location and she will take great care of you!

January 3, 2026
Unprompted review
Rated 5 out of 5 stars

Jewelry Sales Provider: Jaime Okoro 

Jewelry Sales provider, Jaime Okoro, is beyond amazing. She attentive to your desires and truly cares about making precious moments celebrate by jewelry truly special. Great communication afterwards as well.

November 3, 2026
Unprompted review
Rated 5 out of 5 stars

Jaime in Nashville was phenomenal

Jaime in Nashville was phenomenal. She was very helpful in finding the perfect diamond for my girlfriend and I, and was responsive with the numerous questions i asked her. Id recommend her to anyone

November 3, 2026
Unprompted review
Rated 1 out of 5 stars

Bought an engagement ring worth £4100

Bought an engagement ring worth £4100. Was supposed to be delivered 16th October. Brilliant Earth have acknowledged that it wasn't delivered, but have failed to issue a refund. Highly recommend against using these jewelers.

October 16, 2026
Unprompted review
Rated 5 out of 5 stars

We had the best experience at the Tampa…

We had the best experience at the Tampa showroom with Hannah Aghassi. She made the process so seamless and fun for us. We found the perfect wedding bands with her help, and couldn’t recommend her enough!

November 1, 2026
Unprompted review
Rated 5 out of 5 stars

Korinne was so patient and helpful…

Korinne was so patient and helpful during the process of picking an engagement ring and wedding ring. She helped me narrow down what I liked without it feeling pushy or rushed and I'm in love with what we landed on. I would absolutely return!

September 20, 2026
Unprompted review
Rated 5 out of 5 stars

Hailee is the BEST!

Hailee made our experience seamless and so enjoyable. She is very easy to talk to, answered all of our questions truthfully and made us feel extremely confident in the purchasing process. We love our wedding rings beyond measure! Perfect for us, thanks to Hailee’s assistance!

July 17, 2026
Unprompted review
Brilliant Earth logo

Reply from Brilliant Earth

Thank you for this wonderful feedback for Hailee! We’re so glad she made your ring shopping feel seamless and confident. Congratulations on your wedding, and we’re delighted you love your rings!

Rated 5 out of 5 stars

Hannah was amazing

Hannah was amazing, so patient, and helpful. I tried on so many rings; she pulled out just what I was looking for. Took the time to get to know us and talk us through everything! I wasn't planning on getting my ring yet, and the experience helped me make my decision!

October 25, 2026
Unprompted review
Brilliant Earth logo

Reply from Brilliant Earth

Thank you for sharing this lovely feedback for Hannah! We’re thrilled she took the time to understand what you wanted and helped you feel sure about your decision. Congratulations on your ring!

Rated 5 out of 5 stars

Great experience with Taylor at the Cleveland store

Taylor at Brilliant Earth’s Cleveland store was prompt, listened to what I was looking for, and was helpful throughout the process. I purchased emerald and diamond huggie earrings and a diamond tennis bracelet, and left feeling confident in my choices. Taylor made the experience easy and enjoyable. Thank you!

May 25, 2026
Unprompted review
Brilliant Earth logo

Reply from Brilliant Earth

Thank you for this kind feedback! We loved reading that our Cleveland team made your visit easy and enjoyable. We hope you love your new earrings and bracelet!

Rated 5 out of 5 stars

Jerry

Jerry was amazing, he was very patient and guided us throughout the appointment. He explained what the process would look like and made sure we understood the big 4 C’s. :)

October 25, 2026
Unprompted review
Brilliant Earth logo

Reply from Brilliant Earth

Thank you for the great feedback for Jerry! We’re so happy he guided you through the process and the 4 C’s with such patience. We appreciate you sharing your experience!

Rated 5 out of 5 stars

Jerry in the Nashville location was…

Jerry in the Nashville location was AMAZING! He worked with us so well and helped me create my custom ring to the best he could. Big thanks to him!

October 24, 2026
Unprompted review
Brilliant Earth logo

Reply from Brilliant Earth

Thank you for this wonderful feedback! We loved hearing that our Nashville team helped bring your custom ring to life. We hope you enjoy it for years to come!

Rated 5 out of 5 stars

Trinity was amazing and so kind

Trinity was amazing and so kind. And The rings were GORGEOUS. ❤️❤️❤️

October 24, 2026
Unprompted review
Brilliant Earth logo

Reply from Brilliant Earth

Thank you so much for your kind words! We’re delighted you had a wonderful experience and love your rings!

Rated 5 out of 5 stars

Great spot!

Trinity was very helpful and guided us to the perfect ring.

October 24, 2026
Unprompted review
Brilliant Earth logo

Reply from Brilliant Earth

Thank you for the lovely feedback! We’re so glad Trinity helped guide you to your perfect ring.

Rated 4 out of 5 stars

Quality unique designs

I have several pieces from brilliant earth, a widows ring(engagement ring with 2.21ct lab diamond), sol bangle, Jane Goodall Huggies, aquamarine hoops. I have found all of my items to be of very high quality and sturdy. I will note none of my items are pave or have halos/small stones.

While more expensive than other options online I believe it’s worth it for the truly unique designs with thoughtful details.

April 22, 2026
Unprompted review
Brilliant Earth logo

Reply from Brilliant Earth

Thank you for this thoughtful feedback! We’re delighted to hear your pieces have impressed you with their quality and durability, and that our designs and details feel special to you. We appreciate you sharing your experience!

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