Magnum Reviews 

144
TrustScore 1.5 out of 5

1.4

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Review summary

Created with AI, based on recent reviews

Looking at 27 reviews, most reviewers were let down by their experience overall. Many found the product quality poor, with ice cream described as cheap-tasting, gritty, or watery, and chocolate as horrible, waxy, or slimy, often leaving an unpleasant aftertaste. Reviewers expressed significant disappointment with recipe changes, noting a loss of creamy texture, rich flavor, and the chocolate's satisfying snap. Additionally, many felt the products offered poor value for money due to reduced size and content for a similar price. Customers also frequently reported issues with specific flavors, such as the lack of cherry or pistachio taste, or a sicklier flavor in other varieties.

What people talk about most

Product

Reviewers mention negative feedback about product, with many expressing disappointment and dissatisfaction... See more

Quality

Users describe significant disappointment with the quality of the product, noting a drastic change from its... See more

Price

Customers had negative experiences with price, with many feeling that the product is not worth the cost.... See more

Value for money

Customers consistently express disappointment with the value for money, feeling that the product is not worth... See more

Reviews shaping this summary

Rated 1 out of 5 stars

In Ireland and all of the UK I always bought a Magnum. But doe to that company's inappropriate behavior toward the independent and liberal ice cream maker Ben and Jerry's I will never buy a Magnum aga... See more

Rated 1 out of 5 stars

TERRIBLE Magnum Double caramel ice cream bars! The ice cream was gritty and cheap tasting like a low quality ice milk. When you call the 800-632-7532 # on the back of the box, you get a recording to e... See more

Rated 1 out of 5 stars

Magnum, you have lost the plot. Yours were the best in that ice cream bracket, but I just tried chocolate and cherry bon bons, and there is nothing to recommend them. Hideously over-sugared, which ove... See more

Rated 1 out of 5 stars

Absolutely devastated by the taste of the once incredible magnum ice cream! I literally never write reviews but could not believe how terrible they taste now compared to the original recipe! Honestly... See more


Company details

  1. Candy Store
  2. Confectionery
  3. Food Manufacturer

Information provided by various external sources

Magnum is an ice cream brand owned by the British/Dutch Unilever company and sold as part of the Heartbrand line of products in most countries.


Contact info

1.4

Bad

TrustScore 1.5 out of 5

144 reviews

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1.4

All reviews

(144)

66 reviews in the last 12 months

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Rated 1 out of 5 stars

Latest downsize now only 81gm

Latest downsize now only 81gm, still paying the same price as I was for the original. New raspberry flavour only 67gm with ultra thin coating. Smaller size obvious as soon as you pick it up. I used to love Magnums but I'll never buy another.. Utter rip-off.

July 19, 2026
Unprompted review
Rated 1 out of 5 stars

It will make your children sick!

Please bring back the original recipe!

I’ve been a loyal Magnum fan for years, but I’m genuinely disappointed with the recent batches I’ve bought in the UK. The chocolate coating used to be rich, thick, and had that satisfying snap. Now, it tastes more like waxy dark chocolate with an oily aftertaste—and the signature crack is completely gone.

The ice cream inside has changed just as much. It used to be incredibly creamy and indulgent, but now it tastes watery and lacks that classic vanilla sweetness. It feels like a completely different, cheaper product.

I understand costs are rising, but changing the recipe so drastically ruins what made Magnum a premium treat. Please consider reverting to the classic formula. Right now, it's just not worth the price.

It will make you and your children sick!

July 17, 2026
Unprompted review
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Rated 2 out of 5 stars

Unpleasant aftertaste

I used to enjoy a Magnum. Hadn’t had one for ages, but bought one today and it tastes nothing like it used to. And it left a very unpleasant aftertaste. Whatever they’re using in the recipe now is really not nice. It’s a shame as they used to be decent ice creams.

July 5, 2026
Unprompted review
Rated 1 out of 5 stars

Double magnum

Double magnum, more like a vat of artificial sweeteners and emulsifier. Most disgusting ice lolly I've ever tasted.
Disgusting company selling a rancid product like that.

July 1, 2026
Unprompted review
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Rated 1 out of 5 stars

Magnum milk chocolate and cherry bon bons

Magnum, you have lost the plot. Yours were the best in that ice cream bracket, but I just tried chocolate and cherry bon bons, and there is nothing to recommend them. Hideously over-sugared, which overpowered the flavour of your normally enjoyable chocolate, very little cherry taste, and poor value for money. Similar price for less than half the content of an actual tub of ice cream. Nuggets rattling in a normal sized tub. Cannot recommend, and will not be buying again

May 28, 2026
Unprompted review
Rated 1 out of 5 stars

Tried the new Pistachio Cornetto

Tried the new Pistachio Cornetto. Not had a Cornetto for a few years. Shocked by the shrinkflation. Gotta be half the volume of 2021. All biscuit, no ice cream. Certainly no pistachio flavour.

May 26, 2026
Unprompted review
Rated 1 out of 5 stars

Tasteless

I have just tried à la pistache magnum and it was extremely disappointing!! There was absolutely no pistachio flavor to be tasted. It was just a sweet tasteless ice-cream.

May 18, 2026
Unprompted review
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Rated 1 out of 5 stars

Bought a pack of three from Tesco as…

Bought a pack of three from Tesco as not had any for a while and were on offer....
What the hell...now only fit for a small child as they are so small and the chocolate tasted weird and and limp. The ice cream was terrible the whole thing just left a bad taste and a feeling of being ripped off.
Never again Magnum your taking Customers for idiots.

May 9, 2026
Unprompted review
Rated 1 out of 5 stars

Horrified at the revolting magnum…

Horrified at the revolting magnum classic I ate today. The chocolate was slimy and the ice cream was totally different. Where’s the gorgeous thick crunchy chocolate covering? The taste is dreadful and I won’t be buying it again

May 10, 2026
Unprompted review
Rated 1 out of 5 stars

Horrible

Horrible, will never buy again. Magnum ice cream used to be one of the best out there, after today’s experience I won’t be buying it again.
Have purchased the double caramel one ….my staple in summer. After opening it…being it significantly smaller, it had no 2 layers at all and caramel was nowhere to be found ! Chocolate tastes horrible, not sure what they have replaced it with but this is definitely NOT the ice cream I got to know so well. Definitely not worth anyone’s money.
Super disappointed and will not buy again.

April 24, 2026
Unprompted review
Rated 1 out of 5 stars

Just horrible

I purchased a box of Magnum almond chocolate bars, what a disappointment they used to be lovely, after a few mouthful the taste was horrible, I don’t know what they have done to them but I won’t be buying anymore

April 7, 2026
Unprompted review
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Rated 1 out of 5 stars

The taste and colour of Roger Moore’s…

The taste and colour of Roger Moore’s Magnum has been spiritually contaminated after foreign takeover.
Essence of British cream colour has been replaced by insipid unnatural possible dangerous chemical toothpaste white. The taste of the ice cream and chocolate has been perverted by fiddling amongst the new consumer testers. Britishness Bond and Michaels great name yet again sold to the cheapest unpleasant foreign footler. No point in emigrating the nasty versions are on sale there already. In horrid different kinds too.

March 22, 2026
Unprompted review
Rated 1 out of 5 stars

This wretched company The Magnum ice…

This wretched company The Magnum ice cream company have absolutely ruined the Feast ice cream & I hate them for it! I’ve eaten that ice cream since I was a kid 40 odd years it’s always been my favourite, chocolate ice cream with a chunk of hard chocolate in the middle. Had one of the so called improved ones the other day and it was the worst generic rubbish no more choc ice cream no more hard chocolate in the middle and it tastes sicklier. Literally destroyed a British staple. I’m livid I’m boycotting all their products for now on. Feasts are dead after half a century. Gutted

March 6, 2026
Unprompted review
Rated 2 out of 5 stars

Agnum quality changed for worse

I used to buy magnum ice creams air time, but for some health issues stopped it for almost six months. Last week I bought Utopia Almond from Aldi in Melbourne. It looks like everything has changed. The thickness of chocolate coating reduced, the amount of almond pieces less and there was no creamy rich texture and taste. Just wast of money and disappointment.

March 2, 2026
Unprompted review

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