Inside this edition of The Current: - Netflix has officially debuted video podcasts, intensifying competition with YouTube. - India, Australia and more markets will shape this year in advertising.
The Trade Desk
Technology, Information and Internet
Ventura, CA 250,934 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
It's more than just clicks. Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps brands grow and thrive by giving them access to more: more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.
- Website
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http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
- Specialties
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
Locations
Employees at The Trade Desk
Updates
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The Winter Games create one of the world’s largest shared cultural moments, and this year they are expected to be among the most omnichannel sporting events to date. New research we conducted with Appinio shows how viewer trends present a powerful opportunity for advertisers preparing for the Games.
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The Trade Desk reposted this
Making value-based buying decisions ultimately fuels a virtuous cycle that incentivizes good behavior in the programmatic supply chain. In our Strengthening Your Programmatic Supply Chain course, The Trade Desk Founder and CEO, Jeff Green, shares his thoughts on how competition in the open internet can reward those who operate with integrity and how you can support a high-integrity programmatic marketplace. Enroll to hear more: https://bit.ly/4qUbs06
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New data we collected with YouGov reveals that nearly half of podcast listeners never skip an episode of their favorite show. For marketers, this positions podcasts as a high-value community builder that delivers predictable reach and tight frequency.
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Learn how our platform helps cherished brands like The Hershey Company use digital advertising to drive long-term growth and create deeper relationships: https://bit.ly/49OBlbH
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What a week at CES! Several of our leaders, including Jeff Green, Ian Colley, Jill Smith, and Rob Caruso, shared their perspectives throughout the week on what's to come for the advertising landscape in the year ahead. From AI to measurement, premium content, and retail data, there's a lot of innovation to make the most of in 2026. #CES2026
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Inside this edition of The Current: - Agentic commerce and the creator economy were top of mind at CES. - IAB Tech Lab unveiled a roadmap for agentic advertising. #CES2026
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The Trade Desk reposted this
Introducing our new course: Strengthening Your Programmatic Supply Chain! We're diving deep into the programmatic supply chain — breaking down who’s involved, how they contribute, and the value they add. The goal? To make every ad dollar work harder. You'll be empowered to make an efficient, effective supply chain by taking control of your media and creating valuable ad experiences on the open internet. With that, let’s get started: https://bit.ly/4qMivI1
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Omnichannel is different: It unifies strategy across devices, channels, and teams, using shared audience insights, consistent measurement, and full-funnel coordination. Discover how food and beverage company Danone ran a campaign that demonstrated how omnichannel is key to advertising performance. What’s more, the strategy that helped Danone succeed can be leveraged by marketers who are driven to unlock similar gains.
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Today, we shared publisher support for OpenAds, a new auction environment that enables a direct, high-integrity, and transparent option for publishers and sellers. Among the first to announce support are AccuWeather, The Arena Group, BuzzFeed, The Guardian, Hearst Magazines, Hearst Television, Newsweek, People Inc., Ziff Davis. As more advertisers fully embrace programmatic advertising, they are demanding digital auctions that prioritize transparency, visibility, and signal. This incentivizes healthy supply chain dynamics across the ad tech ecosystem.