What is premium content, and why should marketers care? Stagwell's Matt Adams, Disney Advertising's Jamie Power, and Unilever's Chante Waters will join our own Sara Picazo and Melissa Hutter for a special live course on the power of premium media. It's open to all The Trade Desk Edge Academy learners — sign up for free, and register to watch and learn how advertisers can shift spend to align with consumer engagement and maximize their investment on key premium channels on the open internet to drive real value: https://bit.ly/48P6OdY
The Trade Desk
Technology, Information and Internet
Ventura, CA 246,348 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
It's more than just clicks. Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps brands grow and thrive by giving them access to more: more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.
- Website
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http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
- Specialties
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
Locations
Employees at The Trade Desk
Updates
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In this episode of Trader Tips, our own Vanitha Sivakumaran demonstrates how AI-powered features in Kokai can transform your programmatic campaigns. Learn about upgraded algorithms, value-based bidding, and Koa™ optimizations that act as your co-pilot across all of your marketing campaigns: https://bit.ly/3WsxWIh
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Audiences recognize premium media as possessing two essential qualities: a strong media brand and a quality media environment. Together, they create the foundation for trust, attention, and impact. In our latest report with PA Consulting, we identify the key markers of premium media and analyze how they influence consumer perceptions of brands advertised within these properties: https://bit.ly/3Jlotja
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In an era of digital-first engagement, omnichannel advertising strategies are redefining how, when, and where brands connect with audiences. The biggest opportunity may be recognizing that health care professionals are also consumers. They binge Netflix, stream podcasts, and scroll the open internet like anyone else. For pharma brands like Moderna, the key is delivering the right format in the right context.
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Consumer electronics are a holiday gifting staple, but new research from a study we conducted with YouGov reveals that advertisers may be misjudging how people shop for them.
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The upfronts are changing and so is the way advertisers plan for them. Our guide breaks down five key steps to help you navigate the shift to decisioned media, secure premium inventory, and stay flexible within a dynamic connected TV (CTV) landscape. https://lnkd.in/eBeUY69e
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The modern CMO's influence now extends far beyond brand-building, which presents an incredible opportunity for savvy leaders who make it their mission to master programmatic. The Trade Desk Edge Academy's new Executive Program is designed to help you capitalize on that opportunity — giving you the strategic know-how to lead confidently in a programmatic world. Enroll to hear our Founder and CEO, Jeff Green, explain how programmatic has become one of the most important tools in a CMO’s arsenal: https://bit.ly/48M9s46
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Inside this edition of The Current: - Netflix released a report on the viewing habits of Gen Z and Millennial users. - Google is retiring most Privacy Sandbox technologies. Experts say the industry had already mostly moved on.
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Today’s crowded digital landscape gives marketers almost unlimited choice for media placement, from streaming TV and podcasts to online video and social media. But marketers have long sensed that not all inventory is created equal. We conducted a new study with first-of-its-kind research in collaboration with PA Consulting, revealing why where your ads appear is quietly becoming your biggest competitive advantage. Dive into the report, which investigates the qualities that make media premium and proves why those qualities matter for brands and audiences.