While the latest IPA Bellwether Q4 report reflects a cautious market, it also reveals a path forward for brands ready to innovate. Even when budgets are tight, the opportunity for growth is significant if advertisers know how consumers watch, buy and browse media. In Campaign UK's recent article our UK CEO, Alfie Atkinson, shares why agility and real-time audience insights are the keys to unlocking that growth in 2026. Visit the link here to read more: https://bit.ly/4qWvjM4 #WeAreMiQ #CampaignUK #IPABellwether
MiQ
Advertising Services
New York, New York 88,859 followers
We’re MiQ, a programmatic media partner for marketers and agencies.
About us
We’re not your average programmatic media partner, and it's because excellence is in our DNA. Since 2010, our agnostic approach has leveraged the best buying platforms, ad inventory, and audience intelligence in the world, ensuring we deliver first-class service and unmatched performance on brand and agency ad campaigns. Our technology puts sophisticated AI in the hands of our industry experts to make unbiased decisions that never compromise on reach, ROI, quality, or insight. With the largest footprint of TV data and solutions across all channels and verticals, we’re leading the programmatic industry, and making it better.
- Website
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https://www.wearemiq.com
External link for MiQ
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Enterprise Analytics, Technology platform, Programmatic, Brand Solutions, Performance Solutions, Media Analytics, Omnichannel, Marketing, Advertising, Data Science, and Analytics
Locations
Employees at MiQ
Updates
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AI feels like the new kid on the block. But marketers have known about its potential for over a decade. So why do some of us still lack confidence with it? In our latest blog, Lavan Sornarajah (Associate strategy director, AI) discusses how to get the best performance from your AI. Discover how to boost your AI confidence and your results: https://bit.ly/4sD9HGl #WeAreMiQ #NotYourAverageProgrammatic #AIConfidenceCurve
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Standing out amongst a flurry of campaigns can be challenging – how can you cut through the noise? 📣 Our Senior Director of Products and Solutions UK, Deborah Rosenthal-Davies, spoke with Retail Week to discuss the pillars of a winning strategy. From the explosion of Connected TV to the effective use of AI, Debbi shares how advertisers can drive results in 2026. Check out the article to find out more: https://bit.ly/3NDWM6G #WeAreMiQ #CTV #AI #Measurement
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"In the new year, the winners won't necessarily be the firms with the loudest disintermediation narrative – they'll be the ones who can prove, with scaled results, that they deliver better outcomes." Our global chief strategy officer, John Goulding, predicts a major shift as the lines between DSPs and SSPs blur. We are moving into the era of agentic advertising, and for retail media especially this outcomes-first approach will redefine the landscape in 2026. Check out the full guide from Performance Marketing World to see what channels John and other industry experts are prioritising for 2026: https://bit.ly/455nb3o #WeAreMiQ #DSP #NotYourAverageProgrammatic
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The beauty of using AI for your marketing campaigns is its ability to crunch numbers and smash targets faster than we ever could. That’s why it’s important to give your AI something it can really measure and aim for. Discover the best KPIs to feed your AI tools, and read our latest blog to boost your AI confidence: https://bit.ly/3LBu2uL #WeAreMiQ #NotYourAverageProgrammatic #AIConfidenceCurve
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All About AdCP and Agentic Ad Buying. In partnership with Magnite, MiQ's Global Chief Strategy Officer, John Goulding, shares one of the topics he is most excited about heading into this new year: "In December we set live one of the first AdCP buys working with Magnite's seller agent. We're hopeful this can bring even more supply into the programmatic sphere, and present new ways to deliver client outcomes. In 2026 we're excited to start scaling agentic ad buying through MiQ Sigma's trading agent, and in the process deliver better results for advertisers." Read more here: https://lnkd.in/e2uzxrWi
Magnite is taking a meaningful step into the future of AI-driven advertising with the launch of our seller agent in SpringServe. By engaging early in AdCP testing with partners including LG Ad Solutions, MiQ, Warner Bros. Discovery and Scope3, we’re positioned to help shape an open, interoperable future. https://lnkd.in/emhi4HMJ
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What do you get when you cross AI with your KPIs? (No, it’s not the punchline to a bad joke.) Rachel Foskett‘s latest blog explores the importance of setting relevant, measurable KPIs that your marketing AI tools can optimize for and understand. Discover what makes KPIs so important for your campaigns, why you should integrate your goals with your AI, and how these simple steps can help close the confidence gap for you. Read more now: https://bit.ly/4stSjU4 #WeAreMiQ #NotYourAverageProgrammatic #AIConfidenceCurve
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It was great to listen to Hitesh Nahata, Director of data science and analytics, on the Simulated Reality Podcast by AIM. He shared a clear view of how our data and decisioning systems power modern advertising, from interpreting signals at scale to driving real-time, cross-device personalisation and measurement. Watch the pod here: https://lnkd.in/gUtndTQt #WeAreMiQ #NotYourAverageProgrammatic #SimulatedRealityPodcast
In this compelling episode of Simulated Reality Podcast, Sandeep Sharma sat down with Hitesh Nahata, Director of Data Science and Analytics at MiQ, to uncover the invisible engine shaping the ads you see every day. What looks like random marketing is actually a highly coordinated system powered by data, intelligence and real-time decisioning—and Hitesh takes us straight into the heart of it. Across this conversation, he breaks down how MiQ reads signals from millions of people, turns those signals into insight, and transforms insight into precise moments of impact. We explore the systems that anticipate what you’ll care about next, the algorithms that personalise your ad experience across devices, and the constant optimisation happening behind the scenes—much of it built and led by Hitesh’s team. Hitesh opens up the world of programmatic advertising with rare clarity, sharing how data partnerships, cleanroom analytics, measurement models and in-moment targeting all come together to decide the ads you end up seeing. From power-cut-based campaigns to hyper-local prediction models and billion-scale data processing, he shows how advertising today is less guesswork and more engineered intelligence. If you’ve ever wondered why certain ads follow you for days, how companies seem to understand your interests instantly, or what truly drives the digital economy, this episode pulls back the curtain. It’s a deep, human look at the science, the strategy and the people behind the system deciding your ad experience. Watch here: https://lnkd.in/gUtndTQt #AdTech #DataScience #OnlineAds #MiQ #SimulatedReality
What's REALLY Controlling Your Ad Experience?
https://www.youtube.com/
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There's a new gold standard in political campaign technology. MiQ has been recognized as the Best Ad Testing Platform or Solution by the CampaignTech Awards. Our rewarding work with Priorities USA finally brought real-time ad lift testing to political campaigns, capturing voter feedback during the Wisconsin Supreme Court election to inform creative choices. This activation ups the ante in political campaigns by replacing guesswork with data-driven strategy. And, in true MiQ form, with speed, across channels, and at scale. Congratulations to the other nominees and fellow winners 👏 https://lnkd.in/gXhsjCwa
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It’s hard to predict what’s around the corner. But one thing’s for sure: AI isn’t going anywhere. So there’s no better time for marketers to boost their confidence in AI. Ready to start 2026 as you mean to go on? Find out how in our blog: https://bit.ly/4b38zFg #WeAreMiQ #NotYourAverageProgrammatic #AIConfidenceCurve