Criteo

That’s a wrap on #DMEXCO2026 🇩🇪 Two days of conversations about where AI is already making a difference in commerce, and what it will take to turn that potential into lasting value. 🎤 On the Center Stage, Marc Fischli joined Emily Whigham to discuss how AI adds a new layer for discovery and decision-making. The advantage lies beneath the interface, where product and shopper signals inform better decisions across the journey. 🎓 In our masterclasses, Corinna Hohenleitner explored practical AI use cases in retail media, while Benedict Gründig put the industry’s biggest AI trends to the test against real business value. 🤖 At our Commerce AI Bar, Malin Andersson and Héloïse Cabotin showed how advertisers can get started with ChatGPT Ads, reach new-to-brand audiences, and connect those interactions into a wider cross-channel journey. Thank you to everyone who stopped by and shared their perspectives with us in Cologne! See you next year. 👋 DMEXCO - Digital Marketing Expo & Conference

ChatGPT Ads are now available in Malaysia, Indonesia, the Philippines, Singapore, Thailand, and Vietnam. 🌏    With this expansion, our integration is live in 61 markets globally, giving advertisers across the world a new way to connect with consumers as they discover, research, and evaluate products through conversational AI.    Early momentum points to the potential of this new discovery channel, with more than 80% of ad-driven ChatGPT Ads traffic coming from new customers.    🗞️ Learn more about the expansion and activating ChatGPT Ads with us: https://lnkd.in/ecR8YrKK

Our booth is open at DMEXCO! Come say hello. 👋   📍 Find us at booth # C-019 to explore how commerce intelligence can help you make smarter decisions and drive better outcomes.   While you’re there, stop by our Commerce AI Bar for a closer look at what activating on ChatGPT Ads with us looks like. Bring your questions and chat with our team about the partnership throughout the event.   📆 See everything we have planned this week and book time with us: https://bit.ly/4Axoma0 DMEXCO - Digital Marketing Expo & Conference

More reach. More channels. Commerce intelligence still at the core. In its latest Market Note, "Self-Service, Commerce Graphs, and Criteo GO’s Expanding Reach," IDC looks at how Criteo GO is evolving across self-service activation, shopper discovery, and more channels and surfaces. The Market Note highlights budget-in, goal-out activation, broader cross-channel reach, and the role of commerce intelligence as GO continues to evolve. That’s the direction we’re continuing to build toward: making it easier for marketers to activate across channels and reach more shoppers. Learn more about GO: https://bit.ly/4rpKsqt

🎤 Join us at #DMEXCO2026 as our EMD of International Markets, Marc Fischli, takes the Center Stage alongside moderator Emily Whigham to explore the hidden intelligence behind AI-assisted commerce. As AI changes how people discover, evaluate, and choose products, where will the real competitive advantage come from? Marc and Emily will look beyond AI interfaces to explore what will shape the next era of commerce.   📆 Mark your calendar: https://lnkd.in/eNzNGh5p DMEXCO - Digital Marketing Expo & Conference

What does it take to build the confidence to shape a career on your own terms?   In the latest episode of the Criteo Amplifier Podcast, Chloe GILGENKRANTZ reflects on the choices, connections, and experiences that shaped her career as a woman in tech and led her to become an advocate for gender equity.   She shares how learning to trust her own experience helped her claim her place at the table and become more intentional about supporting others.   Listen to the episode on your favorite platform: 🎧 Spotify: https://bit.ly/4y7N6nC 🎧 Apple Podcasts: https://apple.co/4h3QD03

We were joined by ChatGPT at our Paris HQ for a conversation with marketers on the future of AI advertising in France. 🇫🇷 Mik Kurian from OpenAI joined Marc Fischli, our Executive Managing Director for International Markets, to discuss how advertising in ChatGPT is evolving, what’s ahead, and the opportunities opening up as more shopping journeys begin inside conversations. Lionel Basdevant and Sara Skrmetti also shared a closer look at how ChatGPT Ads works in practice, followed by first-mover learnings from the Turkish Airlines ChatGPT Ads pilot, shared by Omnicom Media’s Kiymet Isbasar and our own Barış Coşkungönül. Thank you to everyone who joined us in Paris! A new commerce journey is taking shape, and we’re excited to keep exploring what that means for brands and marketers.

How can fragrance brands stand out as discovery moves into AI? ✨ Interparfums partnered with us to explore how ChatGPT Ads could strengthen brand visibility within AI-driven experiences. Together with Meikai, they compared visibility with and without ad triggers to understand how its brands appeared across relevant prompts. ✅ The results revealed stronger alignment with consumer conversations, new brand signals, and a level of total brand visibility its brands had never achieved before. Read the full story: https://lnkd.in/ekZMWNHX

What’s filling CPG carts in 2026? 🛒 Our latest CPG Pulse 2026 report brings together commerce data from hundreds of brands and retailers with global survey insights to reveal the behaviors shaping the category. 👉 Swipe through for the key trends, then get the full report for deeper insights and takeaways for marketers: https://lnkd.in/euft4THh

Curious about what activating on ChatGPT Ads with us looks like?     Stop by the Commerce AI Bar at #DMEXCO2026 to learn more about our partnership, connect with our team, and get a closer look at the activation experience.    Bring your questions, see how it works, and chat with the team throughout the event.    📍 Booth C-019, Hall 6  📅 September 23–24    Secure your spot: https://lnkd.in/eb5N3S5u    🇩🇪 See you in Cologne! DMEXCO - Digital Marketing Expo & Conference