Netflix

At Cannes Lions, we asked fans, creators, and marketers what that feeling can look like for brands that show up where fandom lives. The answers showed that everyone's a fan of something. You know you're a fan when the next episode starts playing and you just can't help yourself: You text your friends at midnight. You have opinions for the writers. When a character dies, it actually hurts. That's the difference between someone who watches and someone who is a fan. What show has you fully in it right now? Read the full story below. 👇

Congrats to Bela, our Netflix Chief Content Officer and an inspiring leader! “I am deeply honored to receive this recognition from the International Academy, whose mission reflects everything I believe about what television can be,” said Bajaria. “The stories that have resonated most with audiences around the world are the ones rooted in a specific place, a specific truth — and what we have proven, over and over, is that authenticity travels. That is a gift I never take for granted, and I am so proud of the extraordinary creators and teams who make it possible every day.” As Netflix’s Chief Content Officer, Bajaria oversees a global content operation of extraordinary scale — reaching nearly one billion people in over 190 countries in more than 50 languages with more than 325 million members worldwide.

Want to know what’s popular on Netflix? Our latest What We Watched report shows what our audiences are watching and just how much - more than 97 billion hours in the first half of 2026 alone. From new discoveries to old favorites, breakout global hits to niche fandoms, we're thrilling our members with an extraordinary range of titles, languages, genres and types of programming. Tell us what’s been your favorite watch so far this year.

Our ads members spend a lot of time watching Netflix. Like, a lot. This is real, leaned-in attention – put-down-the-phone, stop-folding-laundry, can’t-look-away obsession, week after week. Which translates into real value for brands. So what does that attention look like? Well… it’s better if we just show you.

Netflix is bringing MONOPOLY to life in a new competition series. 12 players will enter on equal footing, but not for long. Contestants will negotiate, strategize, and build alliances on a life-sized Monopoly Town Square, racing to accumulate everything before they lose it all. One by one, bankrupt players are eliminated until a single winner takes the $2 million prize. In partnership with Hasbro Entertainment. Produced by Studio Lambert (Squid Game: The Challenge, The Circle). Casting is open now. Premiere: 2027. Pass Go. Collect $2 million (if you can survive the game).

"We are incredibly proud of our creative partners for their outstanding achievement of 111 nominations across 34 new and returning titles," said Jinny Howe, Netflix Head of Scripted Series, US and Canada. "Welcoming first-time nominees Carey Mulligan, Charles Melton, Youn Yuh-jung, and Charlie Hunnam into the Emmy conversation is a true privilege, and a reminder of why we are committed to backing visionary creators with the freedom to take real risks." The recognition spans 12 program categories and includes: - BEEF, returning with an entirely new story and cast, leading the pack with 16 nominations. - The Beast in Me, close behind with 9 nominations. - Black Rabbit, The Diplomat, and Monster: The Ed Gein Story, each earning 7 nominations. Also nominated: Nobody Wants This, Remarkably Bright Creatures, People We Meet on Vacation, and more. Congratulations to every cast and crew member behind these nominations. We look forward to the ceremony on September 14.

At the Banff World Media Festival's opening keynote, Jinny Howe joined Variety's Michael Schneider to discuss Netflix's approach to building its slate. Her point: every series is designed to be someone's event. She walked through the proof points. The greenlight of hockey romance Icebreaker. Continued investment in premium titles like East of Eden with Florence Pugh and Rabbit Rabbit with Adam Driver. And a fresh take on a classic, Little House on the Prairie, built to be best-in-class and available only on Netflix. Across genres, the strategy stays consistent: give audiences what they want, wherever their taste sits.

250 years of American stories, all in one place. In celebration of the United States turning 250 this week, Netflix has launched USA 250! — a curated collection featuring eleven rows of films and series that capture how Americans live, imagine, and experience this country. From landmark civic moments to everyday stories of family and community, the collection is built around one idea: American storytelling is as wide and varied as the country itself. Streaming now through July 31.

The Netflix Effect goes beyond what you see on screen. Over the last decade, we've worked with 2,000+ production companies, producing original series and films in over 50 countries and languages. And every production creates jobs and grows local businesses. Happy Gilmore 2 boosted the New Jersey economy by working with 400+ local vendors. Pedro Páramo employed 900+ extras over 50 days of shooting across Nayarit, San Luis Potosí, and Mexico City. Lupin contributed over €90M to France's economy, employing 600+ vendors across three seasons. Heeramandi sourced 300+ handcrafted costumes from textile hubs across India, supporting local artisans. Netflix invests in the communities that make these stories possible, from New Jersey to Mexico City, Paris to India.

Cannes Lions brought some incredible recognition for our Brand Partnerships last week. From a luxurious Tiffany & Co. x Frankenstein program, to a mischievous Cheetos x Wednesday one, to experiencing all the feels of saying goodbye with Google Search x Stranger Things; every one of these partnerships started with creative ambition and a desire to do something we couldn't do without each other. This is more than co-marketing. It's a chance to reward fans, break new creative ground, and make an impact in culture together. Congratulations to all our brand partners who came ready to entertain. These wins are shared and they wouldn't exist without the Netflix Brand Partnerships team, Netflix Brand Creative Studio and the world-class creative, media and production agencies who brought them to life with us. Tiffany & Co. | PepsiCo | Google | L'Oréal | AB InBev