Yum Asia Reviews 

5 stars if you like eating black pieces of coating with your rice and enjoy being treated like a fool by a customer support girl.

After recommending the tsuki rice cooker to several friends and family I was very surprised to see that the inner ceramic bowl had a coating that came off. I bought it because I avoid non-stick coatings in general. I took great care of the pan and only hand washed it.
Unfortunately I cannot attach pictures of the damage.

After making appeal to the client support, asking them if they could provide a solution or explanation for the damage I was coldly pointed to my legal rights.

I am not looking for freebies. The only thing I find at least sensible is a word of understanding and a reassurance that it won’t happen with a next purchase.

Well, enjoy your legal warranty rights Yum Asia! And have fun at the customer support department with the robot employees🤖

Their $100 rice cooker is garbage and their customer service is rude. My rice cooker keeps popping open while it cooks and they refuse to refund me, even after I sent them a video.

This is wonderful; I wish I had purchased it much earlier. It is robust, durable, and made of stainless steel, making it ideal for rinsing rice to remove excess starch. I highly endorse this product.

I have a Zojirushi rice cooker still working well but Yum Asia won't sell spares as I got it from Amazon not them. Unfortunately, it feels like an abuse of monopoly.

Edit: it's not simple to me. First time in my lifetime I've heard of a company not able to sell spares to anyone. Not sure what the "legal obligation" mentioned is: if it is in contract with Zojirushi, I'm not a party to that contract.

Edit: OK so it was nonsense because it's manufacturers that have the duty under right to repair not sellers.

Edit: So it's the "importer that first places the regulated product on the GB/NI market or puts it into service" in the absence of the manufacturer being present or authorised retailer. So it could in fact be Yum Asia who have the legal duty but not the sellers in general.

I don't know why they're complaining about an edit ping-pong. I want to buy parts from them. They have made it clear that they will not sell them. They may, based on their website, be the first importers, so the duty may be with them.

"In the early 2000s we dreamed up the idea of introducing Zojirushi premium rice cooker technologies to the UK"

"Under the EU Right to Repair Directive, non-EU manufacturers must appoint an authorized EU representative; if they do not, the first importer of the product assumes full legal responsibility for repair obligations, spare parts, and consumer rights"

If you say you're not the first importer, who is?

Edit: "angry" seems over the top. They are unsure why I am unhappy that they refuse to sell spares, when, they have perhaps more likely than any other company present here to have that legal duty. I hope it is obvious to any reader.

Edit: Funny how they have not said who the first importer of Zojirushi rice cookers are, if not them, and kept repeating the same thing. ;)

I had a fantastic experience working with the Yum Aisa team. From the very first interaction, they were professional, responsive, and incredibly helpful. I truly appreciate their dedication and would highly recommend Yum Aisa to anyone looking for reliable and trustworthy service!

I purchased a Sakura rice cooker on Amazon more than one year ago. It's the best cooking tool ever, and it has transformed the way we plan our meals completely. I use it every day, if not every meal. I also adore all the tips and instructions we find on the website to cook much more than rice. And what's best than to prepare everything and chill, knowing that it will keep our meal perfectly warm.

Recently, our precious Sakura stopped working, indicating an E2 error, which can come from water trapped somewhere or a thermal prob if I'm not mistaken.

Anyway, I reached for the customer service, and I was a bit stressed because if Yum Asia does offer a 2-year guarantee, some companies make it hard to use it.

Louise took my request in charge and wow, she has been the best! She guided me with simple questions about the way I use the device and easy manipulations to make it work again. It wasn't successful, alas. So after having sent the requested video of the error (super basic, they don't ask that to trick you, but to help you), she sent me another, brand new, Sakura rice cooker. I got it LESS than 48 hours later!!! Like WOW! From the Netherlands to France!

Many companies can make great tools, but one that does exactly that AND provides a top-level customer service, that's really wonderful. Also, let's be honest, even the best devices might have issues at some points.

I'm comforted now that I did good bragging all the time about my rice cooker to convert my friends to Yum Asia, and getting one as a gift for my family.

They do have legal obligations, that's true, but they go way further to give the best experience.

Thank you very much to Louise! Please give her a raise <3

the panda cooker is fantastic and does exactly what it says on the tin. the instruction booklet text is just a little bit small to read for my eyes, but i found a pdf online so no big deal.

I have been their customer for 5 years and had 2 of their products. This time I wanted to buy directlt from them instead of Amazon but with shipping prices it ends up more expensive. So I wrote to them to see if they can give me welcome discount to make their price competitive. They did not care whatsoever and respond did not have any common courtesy. Would avoid buying from them directly. Specially given the fact that my first rice cooker ended up smoking and it was Amazon who refunded me the money.

Reply:
The moment you sent the first reply in the email, I lost all interest i buying from YUM asia. This review here is not to blackmail but to share my experience with others. Now you are gaslighting me here and calling me a lier.
I will provide the order number for both of my purchases in Amazon so that Trustpilot can see it as I am sure you will try to get this review removed.
304-5784991-4935510 november 2021
This is the one that started smoking
303-4009936-3561127 april 2023
This is the replacement that was bought after amazon refunded first one. I imagine if I didnt purchase this from Amazon you would not honor the warranty.

@trustpilot I can see that the business has tried to remvoe my order numbers as saying it is someone elses order number, these are are my orders and I have the documents to proof it.

Great customer service! Quick to answer, quick to solve the problem as well!

ordered the panda mini cooker because i live alone in a small flat and fast shipping too.

bought the bamboo induction rice cooker as a wedding gift for my brother

The Zojirushi rice cooker itself is an absolute dream and makes flawless sushi rice.The delivery was delayed by a day due to the courier going to the wrong depot but once it arrived the product quality was undeniable.

I ordered a product but received the incorrect prong. When I reached out to ask for the correct one, the customer service was incredibly rude and refused to provide any support or acknowledge their error. It turned out there is a different website for EU and UK but this was not mentioned at any time of my purchase but was advised it was customers fault.

I purchased rice cooker and it is making good rice. Worth it!

The onsite quiz helped recommend us a Panda rice cooker in sage green which is good so far.

I’ve owned a Sakura for a year now and have loved the whole experience. It’s got loads of settings to try, we particularly love the Crust setting and soup maker. I’d go as far to say that I’m addicted as its even come on holiday with us (it’s got a great carry handle)
I had an issue with the lid recently and the customer service team were fabulous, no quibbles just efficient and responsive.
These are now my favourite gift for family and friends.

I ordered from this website for one of my friend’s wedding gifts.

I got my order of Tsuki rice cooker with the solid ceramic pot and it's been put to good use now without any issues.

Dishonest, lying thieves. Refusing a full refund and sending me offensive messages.

I genuinely regret buying this rice cooker. I had high expectations given the price, but it has been nothing but frustrating to use. No matter how carefully I follow the instructions, the results are consistently poor and unreliable.

The rice is overcooked every time and often burnt at the bottom, making it completely unusable. On top of that, the machine doesn’t tell you how long the rice will take to cook on the display, which makes it very difficult to plan or time meals properly.

What makes it worse is that my old rice cooker, which cost a fraction of the price, worked perfectly every single time. It was simple, reliable, and did exactly what it was supposed to do - something this product completely fails at.

Customer service was also very disappointing. Rather than addressing the issue, they repeatedly tried to blame it on user error, despite me following the instruction manual carefully and testing multiple methods over several months.

After all this, I can confidently say this is not a user error issue. It is simply not a good product, and I would not recommend it to anyone.