Underdays Reviews 

172
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 159 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredible softness and all-day comfort of the products, noting that these stretchy materials feel exceptionally light and gentle against the skin. Consumers also deeply appreciate the gorgeous colors, accurate sizing guides, reliable delivery services, and frequent sales provided by the business. However, some customers also noted minor issues with long-term durability, mentioning that stitching or printed branding can come loose after multiple washes. A small portion of people experienced frustrating delivery delays, missing package contents, and encountered unexpected difficulties when trying to track their orders.

What people talk about most

Product

Reviewers mention positive feedback about product, highlighting high quality, comfort, and soft fabric that... See more

Quality

Reviewers highlight positive aspects of quality, noting that the products are exceptionally soft,... See more

Delivery service

Clients share positive opinions on delivery service, noting consistently fast shipping, prompt arrival times,... See more

Order

Consumers find order experiences to be mixed, as opinions vary significantly. While many reviewers report... See more

Price

Customers consistently note ambiguous experiences with price, reflecting a wide range of opinions. While many... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Found the brand on Instagram and brought one as a try. Honestly, they are so soft and comfortable, it really does feel like I'm wearing second skin. The fabric doesn't shrink and lasts a lot longer th... See more

Rated 5 out of 5 stars

Having converted to underdays around 6 months ago, I can’t wear any other underwear now! The quality is amazing, they are so breathable, comfy, and stay in place all day. I particularly love the... See more

Rated 5 out of 5 stars

Although not advertised for running, I bought some workout thongs for running (I hate lined shorts, far too hot and uncomfortable). These are a revelation. I’ve used them on many runs now, up to four... See more

Rated 5 out of 5 stars

Wonderful knickers, excellent customer service! I had seen a few adverts for Underdays before I decided to place an order. I’m so glad I did! The material feels lovely, the colours are pretty, and the... See more


Company details

  1. #36 of 53 best companies in Underwear shop

Written by the company

Underdays is an underwear brand that is redefining underwear through wellness. We started with a simple belief: anything that touches your most intimate parts should never be an afterthought. You shouldn’t have to choose between comfort, style, or health, so we reimagined underwear with you in mind. At Underdays, self-care is built into everything we do. We’re led by women, designed with our community, and backed by science. From fabric to fit, every every choice is intentional. Our pieces are made with breathable materials, OEKO-TEX® certified and free from anything harmful. Always soft. Always flattering. Made to move with you. This is underwear that becomes a ritual. Never an afterthought.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

172 reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 94% of negative reviews

Typically replies within 1 week

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4.4

All reviews

(172)

159 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

As good as they look!

Looks great, feels great, absolutely LOVE the bras and thongs in this line. I have every color, and binned all the others I used to own…they are as good as they look!

28 August 2026
Unprompted review
Rated 5 out of 5 stars

Most comfortable knickers I own

Most comfortable knickers I own, I always reach for these, soon as they are out of the wash, they’re on! They stay soft forever, no cutting in to you and super flattering fit. I have the thong, everyday brief and everyday cheeky

4 September 2026
Unprompted review
Rated 4 out of 5 stars

The underwear is comfortable

The underwear is comfortable, washes well and wears like a second skin. They are good quality material, but are pricey. Look for coupons or buy on their sales. They run out of color choices and sizes quickly. Shipping is not the fastest. Restock is slow.

24 August 2026
Unprompted review
Rated 4 out of 5 stars

Expected more from female only brand

I ordered two pairs, one workout thong and one everyday cheeky. While both looked nice, I immediately did not like the thong as the private parts area is very narrow; I did not even try them on. The everyday cheeky was better, even though the private parts area could be wider. All in all, I like the material, but I'm disappointed in the "functionality" of the knickers for women. I'm therefore still on the lookout for THE knickers..

25 August 2026
Rated 5 out of 5 stars

Great products

Great products, really high quality and well-considered. I'm an Underdays convert, and so are my friends and family! Never had any issues with orders or delivery.

26 August 2026
Unprompted review
Rated 5 out of 5 stars

Underdays products are as promised

Underdays products are as promised, comfortable and of good quality. I hesitated at first as I have been disappointed with previous brands. However Underdays did not. They are competitively priced and have frequent and good sales. I am happy with my purchase.

27 July 2026
Unprompted review
Rated 2 out of 5 stars

Nice concept….terrible quality

While this is a really nice concept and INITIALLY the underwear is lovely, I have found that after less than a year there are already holes in the underwear and they’re not washing very well. The branding fades almost immediately - while this isn’t necessarily an issue for me it just highlights the lack of quality. I really wanted to love these but for so many reasons they just don’t cut the mustard. I have also found that the stock is such a big issue with the larger sizes. I used to check religiously for when they would restock the XL size but it was so rare and when it did restock it sold out almost instantly. I did email about this but I remember even at the time they weren’t able to provide much of an update about when larger sizes would restock. Aside from this the quality is a major issue and I feel I have given them a good few chances by trying the different colours and styles. The are comfy but to me when they are breaking and becoming thin after only 6-12 months of wear (sometimes even sooner in some cases) they are not worth the premium price tag. I was sad because I liked the concept and initially the look and feel but the quality seems to be majorly lacking. Under the consumer rights act 2015 a product must be of ‘satisfactory quality’ and ‘durable’ meaning it should last for a reasonable amount of time. The time these products have lasted certainly is not reasonable and I would not consider them durable with, to be honest, less than even normal use.

21 August 2026
Unprompted review
Underdays logo

Reply from Underdays

Hi Harriet,

Thank you for taking the time to write this review.

That's not the experience we want anyone to have, and it's not the standard we hold ourselves to. We'd like to make this right, please email us at team@theunderdays.com and we'll sort a replacement or refund for that specific order.

On restocks: We're actively working on XL availability with our supply chain team and we will make sure to pass on your feedback.

Best, The Underdays Team

Rated 5 out of 5 stars

best ever underwear

they are so soft, so breathable, so comfy, amazing for everyday
truly shocked that underwear was able to be this comfortable and look good at the same time

19 August 2026
Unprompted review
Rated 5 out of 5 stars

My go to knickers

My go to knickers! Their knickers are the most flattering and oh so soft. I’ve gradually upgraded all my underwear to this brand.

1 August 2026
Unprompted review
Rated 5 out of 5 stars

Love this underwear

Love this underwear. It’s so comfortable and great quality. I’ve just bought the bras to match and they fit perfectly. Would recommend as they are my go to underwear

12 August 2026
Unprompted review
Rated 3 out of 5 stars

Disappointing customer experience

EDIT: The company has been in touch to try to rectify things. I have changed my review.

The item I received is nice but the overall experience was disappointing.

Ordered 2 bras, one black, one white. I got a dispatch email quite quickly, but over a week passed and I’d had no further updates on the progress of the parcel. Checked the tracking and it hadn’t moved – just said Royal Mail were “expecting” the parcel.

Got in touch with customer service, who said the order had been lost and offered to re-ship. I gratefully agreed to this, only for them to come back and say the white bra was out of stock. Asked when it would restock, and they said October.

I now suspect that when I made my original order, they didn’t have the white bra in stock all along but they processed it anyway.

I’ve received the black bra and it’s nice but I only got half of what I originally ordered. It’s such a shame because I like the product.

6 August 2026
Unprompted review
Underdays logo

Reply from Underdays

Hi Claire,

Thank you for sharing this, and we are sorry for the experience you've had.

Our customer service team has already been in touch with an exclusive discount on your next order as an apology for the inconvenience. We're glad you like the black bra, and we'd love the chance to give you a better experience next time.

Please reach out if there's anything else we can help with.

Best, The Underdays Team

Rated 3 out of 5 stars

Not so eco

Was expecting more for the price. They are decently comfortable and soft but I didn't love the seam detail on the fit, and they felt a bit flimsy. The packaging is a major turn off for an "eco-conscious" brand. Each pair individually wrapped in bright blue plastic coated envelopes with plastic cord hang tags on each pair. Wanted to love them, but with other companies offering multipacks of organic cotton for a fraction of the price it doesn't stack up for me sadly. Keeping the ones I tried on and returning the rest.

4 August 2026
Unprompted review
Rated 5 out of 5 stars

So comfortable

I am very happy with all the underwear have purchased from Underdays. The company quickly dealt with a query when l had made a mistake with my order. The fabric is like a second skin and l can say this is the best underwear l have ever had. I will always buy from this company in future and highly recommend that you do too!

26 July 2026

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