The Bicycle Chain Reviews 

4,946
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 568 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their extensive knowledge, friendly demeanor, and helpful advice, making every interaction positive. The service provided is frequently described as excellent, with many appreciating the outstanding customer support, competitive pricing, and quality products available. Many customers highlight the personalized approach, noting how staff take time to understand individual needs and offer tailored recommendations without pressure. Reviewers frequently mention the efficiency of service, from prompt initial visits and quick repairs to well-prepared bike deliveries and clear communication throughout the process.

What people talk about most

Staff

Consumers consistently report positive experiences with staff, highlighting their friendliness, helpfulness,... See more

Service

Reviewers highlight positive aspects of service, consistently praising the helpfulness and efficiency of the... See more

Product

Reviewers mention positive feedback about product, highlighting a good selection of bikes and kits, with many... See more

Customer service

People report positive experiences with customer service, highlighting it as fantastic, excellent, and even... See more

Price

Users describe positive interactions with price, often highlighting good and competitive pricing, with some... See more

Reviews shaping this summary

Rated 5 out of 5 stars

All contact was through Si and Ollie. Welcoming and prompt initial visit. Extremely knowledgeable. Knew about the bike to work schemes in place in my area. Calculated the possible savings I... See more

Company replied

Rated 5 out of 5 stars

I had a query about the specs of something I was considering buying. I emailed Bicycle Chain and received a prompt and very helpful reply. I placed an order with them right away, and the parcel arrive... See more

Rated 5 out of 5 stars

Purchased two new mountain bikes from the Bicycle Chain, Taunton. Customer service was excellent, staff were knowledgeable and friendly giving good, impartial advice about the bikes we bought. I cant... See more

Rated 5 out of 5 stars

Very knowledgeable sales advisor (Andy Dockrell) who spent time ensuring we got the e-bike we wanted/needed and not simply upsold us into the most expensive one he could. Couldn’t have been more patie... See more

Company replied


Company details

  1. #7 of 95 best companies in Bicycle Shop
  2. #6 of 61 best companies in Bike accessories store

About The Bicycle Chain

Written by the company

ABOUT THE BICYCLE CHAIN
The Bicycle Chain is a family owned and family run chain of bike super stores with 5 locations across the South West in Taunton, Bridgwater and Weston-Super-Mare, Yeovil and Hereford. We pride ourselves on our wide choice of bikes, from the biggest brands in the world. Everything from your kids first bike, to mountain, road and our large selection of electric bikes.

This year we celebrated two big milestones, 30 years in the cycling trade and 25 years of selling electric bikes.

Our sales staff are extremely knowledgeable and our mechanics are at the top of their game. We are here to help you reach your cycling goals.

WATCH OUR VIDEO HERE

CHOICE
Over 200 bikes per store, all ready to test ride today.

BRANDS
Worlds biggest brands Giant, Specialized, Trek, Whyte, Haibike, Raleigh and Frog bikes.

CONVENIENCE
Free parking, safe area to test ride bikes.

REPUTATION
Our experienced friendly staff will work with you to get to the heart of your cycling goals and find the right product for you. We never put profit before reputation. Servicing - We service all makes and model of bike. Our mechanics are some of the best in the business.

VISIT US TODAY AND TAKE A BIKE FOR A TEST RIDE

Taunton
Tel. 01823 252499
82 Priory Bridge Road
Staplegrove Road
Taunton
TA1 1QA

Bridgwater
Tel. 01278 423640
Salmon Parade
Bridgwater
TA6 5PY

Weston-Super-Mare
Tel. 01934 629370
Unit 1A, Aisecome Way
Weston-Super-Mare
BS22 8NA

Yeovil
Tel. 01935 431937
Unit 2, Merlin Road
Yeovil
BA20 2GZ

Hereford
Tel. 01432 261 211
24-25 Coningsby Street
Hereford
HR1 2DY

OUR COMMITMENT TO OUR CUSTOMERS
The Bicycle Chain believes in giving the best service without our customers having to pay a premium. We believe in face to face service, our experience guarantees you will get the best advice because we want everyone to enjoy cycling. Cycling has tremendous benefits for the rider, the community and the environment and our role plays a part in encouraging and developing local participation.

We very carefully select our staff to ensure both a desire to put our customers first and a thirst for cycling knowledge. Working in a cycle shop is a very challenging role so we run our own staff training programme with both internally developed systems and with our suppliers support. Our business can only work if all our staff recognise that we are all part of one team and winning comes from satisfied customers.

Our reputation is an integral part of who we are, we are a local business and we are part of the local community. We select products and brands that we are able to stand behind and our service departments are rightly proud of their skills. We accept that selling and servicing 1,000s of products a year things can go wrong and that is why Paul and Alex are always available to speak to.

The original plan, built into the business name, was to develop a small chain of cycle shops. If businesses don’t grow and develop they often wither but the complicated bit is growing whilst still retaining the original core values. To offer our customers the widest choice with competitive pricing we in turn need to be bigger customers of our suppliers. To offer our staff career advancement we need to grow so they can gain new responsibilities. To keep the all important entrepreneurial spirit alive the owners and staff need new challenges to drive excitement and innovation within the business.

As we confidently move forward into the future we believe our founding principals give us the stability to expand. As an example every new bicycle purchased from The Bicycle Chain comes with Paul and Alex’s mobile phone numbers, as the business owners we stand behind our staff, our service and the products we sell. We always have and we always will.

ASK US YOUR CYCLING RELATED QUESTIONS, OUR STAFF ARE READY TO HELP

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Visit our Website

bicyclechain.co.uk Details

Written by the company


Contact info

4.9

Excellent

TrustScore 5 out of 5

5k reviews

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4.9

All reviews

(4,946)

537 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Absolute superstars

Absolute superstars. Great friendly service, fast repair and this is now my go to bike store. Thanks Bicycle Chain Team! Saved my holiday!

23 July 2026
Rated 5 out of 5 stars

Excellent customer service

I had a query about the item I ordered and it was handled very quickly and was very helpful. The item was a good price and it's nice to support a smaller business rather than the bigger ones. Will definitely look to them again for future orders.

13 July 2026
Rated 3 out of 5 stars

So ordered an item from here as their…

So ordered an item from here as their website said it was in stock and i needed the part quickly as i rely on my bike to commute to and from work to find out the item was not in stock and now gotta wait 7/10 days. Not the service i was expecting

19 July 2026
Unprompted review
Rated 5 out of 5 stars

How to turn a passing interest into a new customer …!

Initial visits to The Bicycle Chain were very helpful, and James made me feel very welcome. He answered all of my questions, recommended a course of action, and showed me a few example new bikes that may interest me.

I called and booked services for each of my bikes, and these have now been successfully carried out. During the service process, all members of the team were very helpful, and all of the items dealt with in the service were explained to me when I went to collect each bike.

Overall a very good first experience and I will be back. Thank you.

16 July 2026
Rated 5 out of 5 stars

Great service

Great service. They called me on receipt of order to check sizing and bike build. Good delivery company used as well.

13 July 2026
Rated 5 out of 5 stars

The team accommodated a very rapid…

The team accommodated a very rapid request for obtaining and building a new bike as had within one week a charity cycle challenge.

They were professional , ensured fitted properly prior to my leaving the shop.
Took time to go through the accessories .

Extremely pleased with the level of standard of service received.

9 July 2026

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