Mobile Phones Direct Ltd Reviews 

90,899
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 1,596 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the outstanding service, highlighting the easy ordering process, excellent communication, and professional, helpful staff. Many appreciate the smooth experience, competitive pricing, and fast, efficient delivery of new phones, often arriving in pristine condition. However, some people mentioned issues with delivery, including delays, missing phones, and unfulfilled next-day promises, alongside problems with delivery updates and communication. A few other people felt that customer service sometimes lacked ownership, with unfulfilled promises and difficulties resolving issues, particularly concerning courier services.

What people talk about most

Service

Reviewers mention positive feedback about service, often highlighting fast communication, smooth ordering... See more

Delivery service

Customers had ambiguous experiences with delivery service, with some praising fast and efficient delivery,... See more

Product

People report ambiguous experiences with product, with some customers highly recommending them for new phones... See more

Order

Clients share ambiguous opinions on order, with some reviewers reporting fast ordering, good deals, and... See more

Customer service

Customers consistently note ambiguous experiences with customer service, with many praising the excellent... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Fast ordering , good deals and exactly what I was looking for. Website easy to navigate only down side is when you give them a number to keep you updated they dont use that one for delivery, unable t... See more

Company replied

Rated 5 out of 5 stars

Web page was easy to negotiate. Information regarding your choice of phone was detailed and covered every aspect of your contract. Once ordered feedback was instant. The site catered for everyone look... See more

Company replied

Rated 5 out of 5 stars

I always upgrade my phone with this third party, (Mobiledirect), their price is unbeatable. Even my own network 3, can't much their price. Their service is outstanding. Iupgraded my phone and receive... See more

Company replied

Rated 5 out of 5 stars

This is my 3rd phone from Mobile Phones Direct. As usual the service was wonderful. I spoke to Pearl who was incredibly helpful and knowledgeable. Less than 12 hours later my phone is on its way! Yet... See more

Company replied


Company details

  1. #37 of 74 best companies in Mobile Phone Shop

Written by the company

We’ve been helping over 1.5 million customers get the best deal on their dream phone since 1992. As one of the leading online-only mobile phone retailers in the UK, we work with three of the largest networks to find you a great price on big names like Apple, Samsung, Huawei and Sony. Not to brag, but we’ve also won What Mobile’s “Best Online Retailer” for seven years running, and Mobile News Awards’ “Online Retailer of the Year” for six, so you know you’re in good hands. Interested? Head over to https://www.mobilephonesdirect.co.uk and see what all the fuss is about.

Mobile Phones Direct

Written by the company


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

91k reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

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4.3

All reviews

(90,899)

1,567 reviews in the last 12 months

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Rated 5 out of 5 stars

No hassle

No hassle, fuss free. A great experience.

23 July 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Afternoon, 

Thank you for taking your time to leave this review!  

5 stars is a big deal, and we are proud that our AO service has delivered this impression for you! We look forward to our future services with you, and will continue to provide great customer experience with our AO values!

I hope you’re enjoying your new phone! Have a great day. 

Thanks, 
Lacy

Rated 1 out of 5 stars

Company uses insufficient insurance on postage for phones, being scammed given £150 instead of £358

I traded in an iPhone 14 Pro 2 months ago, told I would be given £358 for it. Was told Royal Mail lost the phone in transit. That it would take a while to hear back.

I kept emailing to know when they'd be told about the outcome. After several times of trying to chase them and getting generic replies such as being asked to chase royal mail myself instead of them, they finally replied saying they got the "maximum" compensation of £150.

So you're telling me that you only use insurance on your postage covering up to £150 when people trade in phones well over £300? I think that's disgusting. And to put the fault on us. Shortchanging us. Absolutely horrible service.

DO NOT USE THIS COMPANY TO TRADE IN YOUR PHONE UNLESS YOU WANT TO BE SCAMMED OVER £200 CAUSE THE COMPANY CHEAPS OUT ON ADEQUATE INSURANCE TO THEN PUT IT ON YOU, just to save a few quid. Use another trade in provider for your sanity!!
.

23 July 2026
Unprompted review
Rated 5 out of 5 stars

So easy iv used them before and they…

So easy iv used them before and they cheaper than the main phone company creazie

22 July 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good morning Gary,

What a great review! We're delighted to hear that you had a positive experience with us and that you’re happy with your order.

5 stars is a pretty big deal. Our team works diligently to provide the best deals available at all times, so we’re really proud that our service delivered that for you.

I hope you’re enjoying your handset! Have a great day!

Best Regards,
Casey

Rated 5 out of 5 stars

Very quick processing for new contract

Very quick processing for new contract. Ordered one day and received in Northern Ireland the next day. Excellent service and considerably cheaper than dealing with the network directly

15 July 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Morning P Gribbon,

We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.

Thank you for your time, we look forward to hearing more great reviews in the future!

Thanks,
Josh

Rated 5 out of 5 stars

I don't know how they do it

I don't know how they do it, but Mobile Phones Direct always have the best value 2-year deals anywhere.

Its also a dead easy purchase process. I never buy my mobiles from anywhere else. 100% recommended - you have to check their deals.

22 July 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good morning Martin,

What a great review! We're delighted to hear that you had a positive experience with us and that you’re happy with your order.

5 stars is a pretty big deal. Our team works diligently to provide the best deals available at all times, so we’re really proud that our service delivered that for you.

I hope you’re enjoying your handset! Have a great day!

Best Regards,
Casey

Rated 4 out of 5 stars

Phone arrived & all well

Phone arrived & all well. I had to spend quite a while on phone to O2 to get number transferred - I had existing contract with them. Your order form could do with an option to cover this as I was changing contract but not the provider.

15 July 2026
Rated 5 out of 5 stars

The agent we dealt with was amazing

The agent we dealt with was amazing. The system wouldn't accept our Bank details. She spent nearly an hour helping us sort it. She was patient and kind and went well beyond the call of duty. She deserves double commission!

14 July 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Morning, Pauline,

Thank you for taking the time to leave this review! 

5 stars is a big deal, and we are proud that our AO service has delivered this impression for you! We look forward to our future services with you and will continue to provide great customer experience with our AO values!

I hope you’re enjoying your Samsung S24! Have a great day. 

Thanks, 

Aby

Rated 1 out of 5 stars

Tried to cancel within 12 hours

Tried to cancel within 12 hours. I was with o2 network and the new contract you offered me was still with o2. But I was told that I can cancel the contract but I have to sign with another supplier then request a PAC code before applying to request to go back to o2. What a carry on
Rubbish service would not reco

21 July 2026
Rated 5 out of 5 stars
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Morning, Philip,

Thanks so much for taking the time to leave us a review. We're delighted that you had a positive experience with us and that your order was delivered to you fast.

At Mobile Phones Direct, we understand the importance of timely delivery, especially when it comes to mobile phones, and we make it a priority to ensure prompt shipping.

Happy customers are our ultimate goal, so we appreciate your trust in us. Should you need any further assistance or have any questions, please don't hesitate to get in touch.

Thank you again for choosing Mobile Phones Direct. We look forward to serving you in the future.

Best regards,

Aby

Rated 1 out of 5 stars

What didn’t go wrong let’s start of by…

What didn’t go wrong let’s start of by not actually receiving the phone the SIM card got delivered separately no phone! Constant back and forth calling the company for updates and I kept getting fobbed of each day. Followed by multiple occasions the staff saying “they will ring me back at the end of the day” never got one phone call back they then tell me Royal Mail who was delivering it that it is under investigation it’s been 2 weeks I still have nothing so I’m now left with SIM card that I have to pay for with no phone until “it gets sorted” the company have shown no care whats so ever

21 July 2026
Rated 5 out of 5 stars

Perfect Service

Speedy delivery, so easy to deal with.

13 July 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Afternoon,

We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.

Thank you for your time, we look forward to hearing more great reviews in the future!

Thanks,
Josh

Rated 5 out of 5 stars

Great deaks

Quick and easy always use for my contract phones, with some great deals as well!

13 July 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Morning,

Thank you so much for taking the time to share your feedback with us. We're thrilled to see that your ordering experience was smooth and hassle-free.

We understand the importance of good communication, and our team works tirelessly to provide an easy order process so it’s incredibly rewarding to know that this worked for you, and we appreciate your trust in our service.

If you have any further feedback or require any assistance, please don't hesitate to get in touch. Thanks again for choosing Mobile Phones Direct, we look forward to seeing you again in the future.

Best regards,

Aby

Rated 5 out of 5 stars

The young man who spoke with me was…

The young man who spoke with me was very patient and helpful. He explained everything in detail and very clearly. A good experience considering I don't always feel comfortable with technology.

20 July 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Morning, Leslie,

Thank you for taking the time to leave this review! 

5 stars is a big deal, and we are proud that our AO service has delivered this impression for you! We look forward to our future services with you and will continue to provide great customer experience with our AO values!

I hope you’re enjoying your Samsung A26! Have a great day. 

Thanks, 

Aby

Rated 5 out of 5 stars
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Morning Joseph,

We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.

Thank you for your time, we look forward to hearing more great reviews in the future!

Thanks,
Josh

Rated 1 out of 5 stars

Malpractices in Mobile Phone Direct

Dear John,

Hope you are well.

I wanted to highlight several mismanagement issues in the mobile phone direct, constant different untruth statements made by your company and difference departments blamed at each other in the Mobile Phone Direct which may be embedded as the culture of your company. As the CEO and founder of the company, I hope sincerely you will look into this matter and rectify huge mismanagement issues. I hope you will appoint someone senior in your company or yourself to see what went wrong with this order as this may be a practice happen not only in my order but in many other orders. As summarised in the below email, I still have not received my mobile handset (ordered over 2 months ago).

Dear John, when I read the article about you and your company written in the Guardian, I would like to remind you the phrase you over use “Treat every customer like your gran and make decisions that make your mum proud.” I hope by directly liaising with you rather than the customer service, that you will be able make me proud as a customer as I hope that you will be able to provide a quick solution to my problem.

Here is the timeline and issues in my case:

15th May 2026: I ordered the Samsung Galaxy Z Fold7 5G 512GB Blue Shadow phone. The person who sold the product in your company (Mobile Phone Direct) said that the phone is available in the warehouse and will be delivered by next day.

16th May: Stated as the expected delivery date.

27th May: I called the company and customer service, they informed me that they are moving warehouse and hence the delay. There was no email from the company about the delay. How come the I was not told of this on the 15th May? No response from the company for my Trustpilot comment made on the 27th May.

30th May: I did a TrustPilot review and this time I received a response from Mobile Phone Direct. The responder called Lacy said "Please be assured that we have chased your order directly with our warehouse team, and they have confirmed that they are doing everything they can to get your handset dispatched and delivered to you as quickly as possible."

6th June 2026: I called customer service. I have spoken to Asanda, and initially she stated that my phone is out of stock and new stock will arrive in July. Then I mentioned to Asanda that Lacy mentioned that she is talking to the warehouse to deliver the item soon. After Asanda communicated with Lacy, Asanda informed me that Asanda made a mistake about the out-of-stock item, and the mobile phone will 100% arrive on or before Friday, 12th June. Asanda promised to update me before 5 pm on Monday, 8th June. However, no call received from Asanda on the 8th June and no phone received on the 12th June.

9th June 2026: Received a response from your customer services from a person called Casey as follows: "At the moment, we are still waiting for confirmation from them (warehouse) on when they (warehouse) will have a fix and once we do, we'll be in touch to let you know."

19th June 2026: received an email from the Mobile Phone Direct stating "Unfortunately, the Samsung Galaxy Z Fold7 5G 512GB Blue Shadow you ordered has since gone out of stock."

3rd July 2026: I received an email from person called Casey stated following: "At the time of this message, we do have some black, silver or navy available for dispatch. If you would like to change the colour of your device, please let us know by responding to this message, or calling our team." I immediately called them and said I don't mind any colour and as long as I have the Samsung Galaxy Z Fold7 5G 512GB as I need this phone as soon as possible. When I spoken to Customer service they stated that the phone will be delivered in two days time.

10th July 2026: I called them on Friday 10th July. They said to me that the item will be delivered in two days time.

11th July 2026: The customer service left a message on Saturday 11th July stating that they have ran out of items and the new order is expected to arrive in one week.

13th July 2026: I received an email from someone called Menzi in Customer service. This person stated following. "I can confirm that I have raised this with one of our senior agents to see if they is a way we can resolve this as quickly as possible."

13th July 2026: Menzi again emailed me and stated following: "I can confirm that your parcel has now been released to our warehouse team and is awaiting dispatch today. Unfortunately, there was a delay due to the warehouse being closed over the weekend."

15th July 2026: Now received email from Sara in Customer service. I was informed following. "Having reviewed your order, I can see that it is currently raised with our warehouse team and is awaiting further processing."
17th July 2026: Although I already informed them that I don't mind any colour phone, received an email that blue colour phone is out of stock.

19 July 2026
Unprompted review
Rated 5 out of 5 stars

Really easy transition from my old…

Really easy transition from my old provider via mobile phones direct

11 July 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Morning Carol,

We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.

Thank you for your time, we look forward to hearing more great reviews in the future!

Thanks,
Josh

Rated 5 out of 5 stars

Great company

Easy, very quick decision and a great choice... would definitely recommend.

17 July 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Morning Wardy,

We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.

Thank you for your time, we look forward to hearing more great reviews in the future!

Thanks,
Josh

Rated 5 out of 5 stars

Outstanding service!

I had an excellent experience with Mobile Phones Direct. The communication was incredibly fast, and the whole ordering process was smooth and professional from start to finish.
What really stands out are the unbeatable deals. I compared prices with several other retailers, and Mobile Phones Direct offered by far the best value.
I highly recommend them to anyone looking for a new phone or contract. Excellent customer service, great communication, and fantastic prices. I'll definitely use them again in the future!

17 July 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good morning Euler,

Thank you so much for taking the time to share your feedback with us. We're thrilled to see that your ordering experience was smooth and hassle-free.

We understand the importance of good communication, and our team works tirelessly to provide an easy order process so it’s incredibly rewarding to know that this worked for you.

It's also great to hear you found an unbeatable deal! Our team works diligently to provide the best deals available at all times, so we’re really proud that our service delivered that for you.

If you have any further feedback or require any assistance, please don't hesitate to get in touch. Thanks again for choosing Mobile Phones Direct, we look forward to seeing you again in the future.

Best regards,
Casey

Rated 5 out of 5 stars

Easy hassle free service very…

Easy hassle free service very straightforward and always best deals on newest phones. Highly recommend

10 July 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Evening, Filip,

Thank you so much for taking the time to share your feedback with us. We're thrilled to see that your ordering experience was smooth and hassle-free.

We understand the importance of good communication, and our team works tirelessly to provide an easy order process so it’s incredibly rewarding to know that this worked for you, and we appreciate your trust in our service.

If you have any further feedback or require any assistance, please don't hesitate to get in touch. Thanks again for choosing Mobile Phones Direct, we look forward to seeing you again in the future.

Best regards,

Aby

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