Wollaston BMW Reviews 

254
TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 31 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the friendly staff and efficient service received during car repairs and vehicle purchases. Many people note that team members communicate clearly, providing helpful updates and ensuring a smooth experience from start to finish. Consumers highlight the professional attitude of advisors who take the time to explain options thoroughly. Some reviewers were not happy with the communication and experienced difficulty getting direct answers to simple questions. A few consumers mentioned issues reaching the service department and felt their concerns were overlooked by management. Other visitors noted feeling underwhelmed by inconsistent support when trying to resolve specific queries.

What people talk about most

Staff

Clients share positive opinions on staff, frequently describing them as friendly, professional, and amazing.... See more

Service

Users describe positive interactions with service, highlighting that work is completed on time and at agreed... See more

Customer service

Consumers find customer service to be positive and highly efficient from start to finish. Reviewers... See more

Customer communications

Customers consistently note ambiguous experiences with contact, as opinions are divided regarding... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Good customer service from start to finish. I found the team in the body shopshop freindly and easy to deal with. The telephone was always answered promptly and I got answers straight away. The car w... See more

Company replied

Rated 5 out of 5 stars

Personally, I couldn't complain about anything. Good customer service, everything was clearly explained and I was kept informed throughout the time the car was with the garage. Speedy and efficient se... See more

Company replied

Rated 5 out of 5 stars

Debbie Graham in sales was simply fantastic. She made the whole process of buying a new car a real pleasure. She was thorough, knowledgeable and really took the time to make sure everything was just h... See more

Company replied

Rated 5 out of 5 stars

Unfortunately our car was bumped into at the airport and the guilty person did a hit and run! The front light and bumper was damaged which was an insurance job! Wollaston motors in Northampton body sh... See more

Company replied


Company details

  1. BMW dealer

Written by the company

Welcome to Wollaston BMW, Northamptonshire. Your authorised local BMW retailer, with excellent offers on new and approved used BMW's. Visit us today.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

254 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 83% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.4

All reviews

(254)

28 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

BMW Northampton new car review

I dealt with Richard Rhodes when buying a new BMW recently, he was superb and made it a really easy and pleasurable experience. I'd thoroughly recommend Richard and this garage

25 August 2026
Unprompted review
Rated 5 out of 5 stars

Better than the other one!

Unlike my local dealer they answered the phone to book our bike in for service. They followed up with a written quote. The work was completed on time at the agreed price. Cant fault them. Thankyou

14 August 2026
Unprompted review
Wollaston BMW logo

Reply from Wollaston BMW

Thank you, David! We're really glad our team made booking straightforward and kept things clear with a written quote, and that the work was completed on time and at the price agreed. We appreciate you taking the time to share this - thank you for choosing us!

Rated 2 out of 5 stars

Disappointed

Very poor of BMW to cancel our test drive on the IX3 the afternoon/ evening before our test drive when we booked it a week in advance and we can’t get a test drive anywhere locally at another BMW garage because it’s such sort notice. We had a good experience when we popped into the showroom the other week but this has ruined it for us, especially when we need to order brand new and there is a lead time on the car and we need it soonest. Why book a test drive in advance to loan the car out and cancel on us at such short notice so we have no opportunity to test drive it at another BMW garage. Very thoughtless and lost a sale. We will use another garage.

24 July 2026
Unprompted review
Wollaston BMW logo

Reply from Wollaston BMW

Thank you for taking the time to share your feedback. We are sorry to hear about your recent experience.

Unfortunately, we have been unable to identify your booking from the information provided in your review and have not been able to locate a customer account under the name displayed. We would appreciate the opportunity to investigate what happened. Please could you email us at marketing@williammorgangroup.co.uk with the name the booking was made under and how the booking was arranged?

We look forward to hearing from you.

Rated 5 out of 5 stars

Ill get straight to this!

Ill get straight to this!
The staff are amazing, friendly, professional , it was so refreshing to see smiles, and socialising.
They offered to wash the car as well.
The inside waiting area was so inviting.
Smart dressed and friendly staff, .👌

8 July 2026
Unprompted review
Wollaston BMW logo

Reply from Wollaston BMW

Thank you so much for your fantastic review! We're delighted to hear that you had such a positive experience with us.

Our team works hard to create a friendly, professional, and welcoming environment, so it's wonderful to know that their smiles and customer service made such a great impression. We're also pleased you enjoyed our waiting area and appreciated the complimentary car wash.

Your kind words mean a great deal to the whole team, and we look forward to welcoming you back again soon!

Rated 5 out of 5 stars

I am so happy with the customer service…

I am so happy with the customer service at Wollaston BMW
, especially with the advisor Elise. She really handled my experience professionally and made everything smooth and stress-free from start to finish. Elise was friendly, helpful, and kept me updated throughout the process. Excellent service and great communication — I truly appreciate all her help. Highly recommended!

8 May 2026
Unprompted review
Wollaston BMW logo

Reply from Wollaston BMW

Thank you for suchThank you so much for taking the time to share your feedback.

We’re delighted to hear that you had such a positive experience with Wollaston BMW and that Elise was able to support you so professionally throughout your visit. Providing clear communication and a smooth, stress-free experience is exactly what we aim for, and it’s great to know Elise delivered that for you.

We’ll be sure to pass your kind words on to her and the wider team—they’ll really appreciate it.

We look forward to welcoming you back again in the future.

Rated 5 out of 5 stars

Outstanding Experience

I do not often leave reviews but my experience when taking my X5 in for a service this week was outstanding. I received a courtesy call the day before to confirm the appointment and the additional analysis request. When I dropped off the car, I had the opportunity to discuss my query with the Service Manager (Harry) who took the time to understand. I was given a pod to work at and was superbly looked after by the team at the refreshment station. The Service Manager took me into the workshop in order to explain their analysis and discuss with the Technician.
The whole experience was 'next level' - well done all round and thank you.

21 April 2026
Unprompted review
Wollaston BMW logo

Reply from Wollaston BMW

Hello David, and thank you for taking the time to share your wonderful feedback. We’re delighted to hear that the entire team at Wolalston delivered such great service. Thank you again, and we look forward to welcoming you back in the future.

Rated 5 out of 5 stars

I have just traded in my old car for an…

I have just traded in my old car for an approved used BMW and very pleased with the customer service and and overall experience from Wollaston BMW with a special mention to Shelby in sales! Highly efficient and great communication from start to finish!
Highly recommend this dealer - 10/10!!

22 April 2026
Unprompted review
Wollaston BMW logo

Reply from Wollaston BMW

Thank you for your kind feedback, Claire. We’re delighted to hear that Shelby provided a positive experience and delivered fantastic customer service. We hope you are enjoying your new purchase!

Rated 5 out of 5 stars

Making Memories

Where to start. First of all, thank you Hayley. A quick turnaround with little time to prepare. Purchasing a BMW with short notice and made to feel very special on the day of purchase with a fantastic reveal. You and the team were polite, professional and provided a family feel which was enjoyed by all the family, a special thanks for making memories for my son, a BMW when he's old enough am sure, sorry to the Mini team, not this time but you were great too 👍 if you want to buy a car find another dealer, if you want an experience to match you purchase, then go to Wollaston BMW, the coffee is great too not to mention hot chocolate and cookies Best Memories Wollaston 👌 Best regards Jb.

28 March 2026
Unprompted review
Wollaston BMW logo

Reply from Wollaston BMW

Hello James, and thank you for taking the time to leave a fantastic five-star review! We're pleased to hear that Hayley provided brilliant customer service and delivered a positive experience. We hope you are enjoying your new purchase, and look forward to welcoming you back for hot drinks and biscuits for your servicing needs!

Rated 5 out of 5 stars

Excellent customer service

Having had a loan car I was involved in an accident which resulted in paying an excess. Nicola, in the body shop, has been very thorough in communicating and keeping me updated for over 6 months. The customer service received has been exemplary. Thank you Nicola for helping me get back my excess.

11 March 2026
Unprompted review
Wollaston BMW logo

Reply from Wollaston BMW

Thank you for your kind feedback. We’re delighted to hear that Nicola in our Bodyshop team provided such great service. We will be sure to pass on your thanks to Nicola and the team.

Rated 2 out of 5 stars

I had the EGR cooler recall

I had the EGR cooler recall carried out at BMW Wollaston in June last year. My vehicle had no issues at the time, but I complied with BMW’s recall notice and had the work completed.
Last week I suddenly experienced an engine management light along with a strong burning smell coming from the engine bay and into the car. Given the well-documented problems associated with the EGR recall and the potential fire risk, this was extremely concerning.
I contacted BMW Wollaston immediately, however I was repeatedly told “no one from the service department is available, they will call you back.” It took a day and a half before anyone returned my call.
When I finally spoke to someone, I explained the situation and was advised to bring the car in. At the time I was working away, which made this difficult. I was then advised to contact BMW Roadside Assistance, which was also not practical as I needed the vehicle to travel between my hotel and workplace.
Once I got the vehicle home, I arranged for my wife to take it in. I called again at 10am, and once again was told no one was available and someone would call me back. By 3pm I had still heard nothing, so I called again and received the exact same response.
After finishing work at 4PM, I drove all the way back to Northampton just to try and speak to someone at the dealership in person.
The only helpful part of this experience was the receptionist, who was polite and clearly trying to assist. Unfortunately, even she could not get anyone from the service department to come and speak to me.
I was eventually told my options were either:
• Wait until next Tuesday for the earliest booking, or
• Leave the car with them for the week while authorising and paying for diagnostic charges
This is completely unacceptable.
The issue appears to be directly related to the EGR recall. Even the service staff acknowledged that the manifold may have been weakened due to the original EGR defect. Please listen to the recorded call.
This is a known safety issue that BMW themselves have issued recalls for due to the risk of vehicle fires, yet BMW Wollaston expects customers to pay diagnostic fees to investigate a problem linked to their own recall work.
The lack of communication from the service department, the inability to speak to anyone responsible for servicing, and the expectation that customers should pay to investigate a known recall-related fault is extremely disappointing.
I will now be escalating this matter to BMW UK and the relevant authorities responsible for vehicle safety recalls and defect investigations.
Based on my experience, the customer service from the service department at BMW Wollaston has been extremely poor.

9 March 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service from the Local Buyer team

Great service! I've had my MINI for almost 4 years. The dealership called to ask what my plans were for the end of my PCP contract and I explained that as much as I love the car, I have decided not to keep it as I'd like a bigger car. They were really helpful, they didn't pressure me to look at another car, instead they understood my situation and asked if I’d be happy for one of their buyers to contact me about potentially purchasing the car. The next day, Darren called me and explained the process. I sent some photos of the car and Darren came back with an offer. A week later, Darren collected the car from my house. Within an hour I had received confirmation of the sale and the difference between the sale and my settlement transferred to my bank. Darren was great! Quick to respond, friendly and professional. Thank you for your help!

6 March 2026
Unprompted review
Wollaston BMW logo

Reply from Wollaston BMW

We’re delighted to hear that the team was able to support you as your PCP agreement came to an end, and that the process felt straightforward and pressure-free. It’s great to know Darren was able to guide you through the sale smoothly and make everything quick and easy from start to finish. Thank you again for choosing Wollaston over the past four years, and we wish you all the best!

Rated 5 out of 5 stars

I recently had a bump in my car

I recently had a bump in my car . The guys mark & Simon in the Bodyshop were amazing , explaining everything to me . Very helpful

18 January 2026
Unprompted review
Wollaston BMW logo

Reply from Wollaston BMW

Thank you for your kind feedback, Amy. We’re delighted to hear our Bodyshop team provided such great service and made the process simple and hassle-free for you. We will be sure to pass on your thanks to them.

Rated 1 out of 5 stars

What were they Hiding?

What does it take to get a simple answer to a question?

I requested service history video showing on cars idrive, I asked three times with no answer.

I also asked if car was due a service as it was showing on printout due in a couple of months; whether it was a major, still no answer.

26 February 2026
Unprompted review
Wollaston BMW logo

Reply from Wollaston BMW

We’re very sorry to hear about your experience, this is certainly not the level of service we aim to provide. Please could you email us at sales.support@williammorgangroup.co.uk with your vehicle details and contact information so we can look into this properly and reach out to you directly. We’d really appreciate the opportunity to resolve this for you.

Rated 5 out of 5 stars

Fantastic

Fantastic, fast service. End result, perfect.

Very professional service, responsive to emails and did what they said! 100% reliable.

23 February 2026
Unprompted review
Wollaston BMW logo

Reply from Wollaston BMW

Thank you for your feedback! We're pleased to read your review and hear of your five-star experience, we look forward to welcoming you back in the future.

Rated 5 out of 5 stars

Bodyshop Experience

Recently had to get some repair work done on my 520d after a freak accident with an aggregate lorry. I was put in contact with Simon in the bodyshop who was a pleasure to deal with, very quickly assessed the damage and got the information we needed over to my insurance company. When it came to the repair itself, it was plain sailing and Nicola was brilliant from start to finish with all the necessary bits and bobs that needed to be signed, etc. I also spoke with Mark during the process and he couldn’t have been more helpful.

11 February 2026
Unprompted review
Wollaston BMW logo

Reply from Wollaston BMW

Thank you for your kind feedback. We’re delighted to hear that Nicola, Mark, and Simon in our Bodyshop team provided such great service and made the process simple and hassle-free for you. We will be sure to pass on your thanks to them.

Rated 5 out of 5 stars

BMW i3 in for Year 5

BMW i3 in for Year 5, but 2 year service. Great team at BMW Wollaston. Thanks Keely (Jowers) for your excellent attentive support in checking in and collection.

27 January 2026
Unprompted review
Wollaston BMW logo

Reply from Wollaston BMW

Hi James, thank you for taking the time to share your experience. We are pleased to hear that Keely provided a fantastic five-star experience.

Rated 5 out of 5 stars

Great customer service from body shop team

Great customer service from Nicola, Mark & Simon in the body shop. They all worked hard to make the whole process simple and hassle free - thank you!

26 January 2026
Unprompted review
Wollaston BMW logo

Reply from Wollaston BMW

Thank you for your kind feedback. We’re delighted to hear that Nicola, Mark, and Simon in our Bodyshop team provided such great service and made the process simple and hassle-free for you. We will be sure to pass on your thanks to them.

Rated 1 out of 5 stars

Booked a service online for a 2024 530e…

Booked a service online for a 2024 530e yesterday as tyres need replacing, service light is on, there is a speaker issue and there is also a recall on the car. Received a call from them today bizarrely asking me to cancel because they only service cars within 1500 miles of the service required regardless of the fact that there is a recall on the car. By the time of the appointment it will be. Completely wasted my time and insulted my intelligence. This is not the first time that I’ve been left horribly underwhelmed by these amateurs at Wollaston. Slowly but surely destroying BMWs reputation in Northampton. Immediately rebooked a £900 major service with Bedford BMW who are infinitely more knowledgeable and far more customer centric. They asked a few questions, confirmed the recall and offered me a courtesy car. It may be a new building but it’s the same sloppy old Wollaston I’m afraid. Looking forward to the hollow, insulting set response thanking me for “my feedback”.

27 January 2026
Unprompted review
Wollaston BMW logo

Reply from Wollaston BMW

We’re sorry to read your comments and appreciate how frustrating this situation clearly was. As requested via Trustpilot, we are currently awaiting your contact details and vehicle information so we can properly cross-reference our records and investigate what happened in full, including the advice you were given around mileage and the recall. Once we receive that information, we’ll be able to look into this properly. We apologise again for your experience.

16:36: We’re sorry to read how disappointed you feel following your recent contact with us. Our intention during the call was to act in your best interests by ensuring the service was carried out at the correct time, so you weren’t paying for work before it was due. The option to keep the booking, if preferred, was given. That said, we appreciate that the wording used may not have come across as intended, and we understand how this could have been frustrating. We’re sorry that this interaction has left you with a negative impression. This is certainly not the experience we aim to deliver, and we regret that it has fallen short for you on this occasion.

Rated 5 out of 5 stars

Richard was great

Richard was great, kept in contact throughout the order, build and delivery even though it was the busy festive, Christmas period. Absolutely love my new car if you haven’t considered and X2 you really should!

31 December 2025
Unprompted review
Wollaston BMW logo

Reply from Wollaston BMW

Hello Aaron, and thank you for taking the time to leave such a lovely review for Richard. Your feedback is greatly appreciated.

Rated 5 out of 5 stars

My second visit to Wollaston BMW to…

My second visit to Wollaston BMW to purchase another car ended up with a stunning black 128ti bought the car blind with living 300 mile away round trip was looked after from start to finish by Paul Jones who sent me videos and updates on the car and a honest description of the car took the train down and was picked up at station well looked after at dealership even though they were in temporary accommodation. When i got home found a problem with car which was dealt with straight away by Paul who tried his best to resolve it with the least inconveniences but unfortunately car had to be returned to them a courtesy car was delivered to my home address and mine picked up and returned the same way can’t thank Paul enough for what he did and can’t believe how they went out there way to make it was a seamless process to get the job done I would highly recommend this dealership to anyone and second time here and I will be back keep up the good work BIG thanks to Paul.

7 November 2025
Unprompted review
Wollaston BMW logo

Reply from Wollaston BMW

Thank you for your kind feedback. We’re delighted to hear about your experience and that you’re enjoying your BMW 128ti. Paul will be thrilled to know his care and commitment made such a difference, especially with the distance involved. Thank you for your recommendation and for choosing Wollaston BMW again.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look