Pure Pet Food Reviews 

17,407
•
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 4,713 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the excellent food quality, noting that even notoriously picky dogs eagerly finish their meals every day and show greatly improved health and digestion. Consumers also appreciate the exceptionally helpful customer care team, who provide prompt support, and the convenient, hassle-free ordering process. However, some people mentioned occasional delivery delays that caused their pets to temporarily run out of food. A few consumers also noted that certain dogs simply did not like the recipes or refused to eat them. Others expressed that the food portions required careful monitoring to prevent weight loss in active animals.

What people talk about most

Product

Clients share positive opinions on product, noting that dogs eagerly devour the meals and benefit from... See more

Quality

People report positive experiences with quality, highlighting that the food is excellent, amazing, and... See more

Delivery service

Users describe positive interactions with delivery service, highlighting that shipments arrive promptly and... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting outstanding support,... See more

Staff

Customers had positive experiences with staff, frequently noting that representatives are lovely,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Both my dogs have loved the food, even my fussy dog. I’ve used butternut box for quite a few years now, but not having the freezer taken up with dog food has been so much easier. Well priced a... See more

Rated 5 out of 5 stars

Easy to use website and very easy to keep track of your orders and deliveries with an option to bring forward or push back. The food itself my dog loves, she hasn't turned her nose up at it once whi... See more

Rated 5 out of 5 stars

Pure Pet Food is simply the best for my Springer Spaniel Ruby it’s so healthy for her with fresh ingredients she devours her food it worth every penny I highly recommend it, you can stop and start yo... See more

Company replied


Company details

  1. Pet Care Store
  2. also in
  3. Pet shop

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

17k reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 99% of negative reviews

Typically replies within 24 hours

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4.6

All reviews

(17,407)

4,587 reviews in the last 12 months

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Rated 5 out of 5 stars

So helpful

Pure pet have been so helpful when I had questions and needed help with my dog and his needs. Really quick to reply via email too! The live chat was really quick and they managed to change my order before it was sent out, due to my own mistake. Extremely polite, I really can't fault them at all.. great service!

4 November 2026
Unprompted review
Rated 5 out of 5 stars

EXTREMELY FUSSY puppy LOVES this food!

Apart from the fact that my EXTREMELY FUSSY dog loves and gets really excited when I’m preparing it, I’ve had a few questions along the way and have emailed customer service.
I always get a detailed and prompt reply which is great.
Highly recommend!

4 November 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic customer service issue resolved quickly

We had an issue with Amazon not delivering our boys food, I emailed customer services as we were getting very low, there was no fuss or issues they emailed back saying they would get some out to us straight away and would we prefer DPD or Royal Mail to deliver, they also sent a lovely email apologising when utimately it was Amazon delivery service who were at fault DPD delivered the next day, great customer service from the team at Pure Pet Food. I always think you can measure a business on how they respond to issues and I can not fault how this was dealt with."

28 October 2026
Unprompted review
Rated 5 out of 5 stars

99/percent for the food

99/percent for the food , lyric loves it with hot water from the kettle and leave to stand for ten minutes stir again and serve
Would be one hundred percent but I had a late delivery

5 November 2026
Unprompted review
Rated 5 out of 5 stars

My dogs absolutely love this food

My dogs absolutely love this food. We have a kitchen party every time it’s being made and then they eat it in seconds!
It’s such a relief as our oldest dog has a sensitive stomach and was a very fussy eater prior to starting him on Pure. Our pup loves it too.

5 November 2026
Unprompted review
Rated 5 out of 5 stars

The pure team are super helpful and…

The pure team are super helpful and sort out any issues that arise very quickly.My puppies are very fussy eaters but they are loving pure dog food clean bowls every time.Deliveries are quick and easy to use .Will continue using pure food from now on Thanks pure food team

28 October 2026
Unprompted review
Rated 5 out of 5 stars

Perfect .....

I cannot say enough positive concerning Pure pet food. For us it's a complete winner, day 4 and I can see a difference in my dog. He seems more relaxed not constantly begging for treats and so on. The quality of the food is incredible and great value for cost. The team behind the selling are caring and let you know their there to assist if any problems or questions arise. The delivery was very fast and precise .Absolutely perfect so happy I finally plucked up the courage to try and change what my boy was eating and had done for 7 years despite numerous attempts to change his meals for a dish that's healthy. I haven't changed what he eats, he has all on his own. I think that says it all.
Very highly recommended brand / seller, and food .

1 November 2026
Unprompted review
Rated 5 out of 5 stars

A great food choice for Dogs allergy prone

I've been using their Salmon food option for several months now, and this is the only food that has fully agreed with my XL Bully & his food allergies.

Prior to using Pure, my XL Bully was regularly getting yeast infections in his ears, had a musty smell within just a couple of days of being groomed, and often broke out in hives & had poor stools (regular diahorreah) & awful flatulence.

Within 3 days of using Pure, his ailments vanished, flatulence completely vanished, his stools are always perfect, and he absolutely loves the stuff - not even leaving a trace in the bowl. 😁

The price is nearly £70 a fortnight to feed this big guy, but boy, it's worth it.

With regards standards of service - Pure have bent over backwards to accommodate my requests, always deliver on time, & customer service always respond in a timely, friendly, & very ethical manner in the few times I've been in touch via chat or 'phone.

I would urge anybody who has a Dog with food allergies or other issues to contact Pure, as I think you'll be very pleased with the outcome.

Highly recommended & quite possibly a lifesaving move for my XL Bully in my opinion. ⭐️⭐️⭐️⭐️⭐️

Also - A shout out to Daisy from Pure Customer support for her recent & much appreciated assistance. 🙏

4 November 2026
Unprompted review
Rated 1 out of 5 stars

Terrible twice now Amazon failed to…

Terrible twice now Amazon failed to deliver no apology

4 November 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Patricia,

Thank you for sharing your feedback with us.

I’m really sorry that your delivery hasn’t arrived as expected, and even more so that this has now happened twice. I completely understand how frustrating that must be, especially when you’re relying on your dog’s food arriving on time. I’m also sorry you didn’t receive an apology from us along the way; you absolutely should have, and I’d like to get this resolved for you as soon as possible.

We’d really like to look into what’s happened and get things sorted for you as quickly as possible. Please email us at hello@purepetfood.co.uk with the subject line ‘Urgent Review - FAO Ellie-Mae’, and I’ll be happy to look into this personally.

Warmest regards,

Ellie-Mae

Senior Customer Resolutions Representative

Rated 5 out of 5 stars

Loving the Pure experience

I am now on my third delivery of Pure. My 14 year old cocker spaniel loves it. It’s easy to order and prepare. You can see the goodness in it. We add the Salmon Oil too - she reminds me if I forget!! I am sure she has become more agile since we have been feeding Pure to her. Looking forward to her Christmas Dinner.

4 November 2026
Unprompted review
Rated 5 out of 5 stars

The best day food which has really helped my boy

Great tasty food which my little boy loves. I rescued my Jax 9 months ago and he had no fur all over his body but since feeding him on Pure dog food it’s all grown back so we are so happy!

The staff team are amazing too and always happy to help! Thanks to Emily and Dan who have both helped me recently

If you would like to see before and after pics of Jax I would be pleased to share them so just let me know?

4 November 2026
Unprompted review
Rated 5 out of 5 stars

Great Customer Service

Product really seems to suit my pup. It's user friendly, no mess and pup enjoys it. My first big delivery 'disappeared', although the courier (Amazon Shipping) did not tell me it was lost but running late!! I panicked as in a couple of days my pup would run out. I contacted customer services at Pure Pet Food and Chloe was excellent, she made sure I had another delivery the following day by a different courier (DPD). Hopefully they'll not use the first courier again as my delivery update still says 'running late' and they knew this heavy, big package was 'lost (stolen)' and it was clearly dog food and still they can't see how that wrong misinformation they gave me caused such a problem for me and my pup. Pure Pet Food were excellent on how they sorted it immediately.

24 October 2026
Unprompted review
Rated 5 out of 5 stars

First class customer service

First class customer service. Couldn’t fault their communication and very quick replies. Dog looking forward to trying his new food! Thanks for the help and advice I will be recommending to friends

3 November 2026
Unprompted review

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