PURELEI Reviews 

5,416
TrustScore 4.5 out of 5

4.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

Amazing customer service 😍 It took around 1 day to be responded but the solution to my problem was fast and more than what i expected, love this brand!

Company replied

Rated 5 out of 5 stars

Even though one of the earrings I received was defective, the customer service was absolutely outstanding. I reached out and they responded right away and sent a replacement with no hassle and no excu... See more

Rated 5 out of 5 stars

I’ve always received my orders on time, and customer service is very responsive. One of the earrings I ordered was defective, and they quickly sent a replacement. When that didn’t arrive, they sent an... See more

Rated 5 out of 5 stars

I ordered advent calendar previous year and I was really anxious about quality of jewellery in such calendars. And I was so surprised when every item was stunning! It was wonderful experience. And... See more

Company replied

Company details

  1. Jewellery manufacturer

Information provided by various external sources

Willkommen auf der offiziellen Seite von PURELEI. Das PURE steht für das Unverfälschte unseres Körpers. LEI bedeutet auf hawaiianisch Blumenkette und symbolisiert den Aloha-Spirit. Durch Handarbeit, hochwertige Materialien und ausgewählte Passfo...


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

5k reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 98% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.5

All reviews

(5,416)

747 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Amazing customer service 😍

Amazing customer service 😍 It took around 1 day to be responded but the solution to my problem was fast and more than what i expected, love this brand!

23 May 2026
Unprompted review
PURELEI logo

Reply from PURELEI

Aloha, 🌺

Mahalo for your feedback.

I’m delighted to hear that you’re so happy with our service.

We hope you continue to enjoy your PURELEI jewellery.

Best regards 💕
The PURELEI Team

Rated 3 out of 5 stars

The product looks better on the picture…

The product looks better on the picture than its does actually.
Ive ordered a necklace and i didnt really like it.
It looks a bit cheap to be honest, the gold plating isnt nice.
Also for the return i had to pay a huge delivery fee.

1 December 2025
Unprompted review
PURELEI logo

Reply from PURELEI

Aloha, 🌺

Mahalo for your review!

We are very sorry that the jewelry does not meet your expectations. 
You can, of course, return the item to us within the 30-day return period and receive a refund for the purchase price. During the Christmas season, all orders placed from November 1, 2025, will even be subject to an extended 60-day return policy. ✨

We do not cover the costs of returns. We also state this directly on our website under FAQ. We hope that this will reduce the number of items ordered for “fitting” and thus avoid unnecessary transport and protect the environment.

Best regards 💕


The PURELEI team

Rated 1 out of 5 stars

No customer service when your orders went wrong

Ordered two pair of earrings from here, one pair is not even as how their photos shown (stone is way smaller and not even in the correct color). The other pair is tiny and doesnt loop through my earlobes... I tried to contact customer service but basically left on being ignored. They have no livechat agent and doesn't even bother on handling customers complaint tickets. All pages referring to their returns and refunds policies are all with 404 error as the other user said.
Don't even bother shopping here! Too much of a scam.

12 September 2025
Unprompted review
PURELEI logo

Reply from PURELEI

Aloha, 🌺

Mahalo for your feedback!

We are very sorry that two pairs of earrings did not meet your expectations and that you had difficulties with our customer service.
Rest assured that our customer service team is working hard to process all inquiries, but this may take a few business days at this time.

The goods can of course be returned within 30 days of receipt.

Kala mai ia’u (apologies) and thank you for your understanding! 💓

Warm regards 💕️
Your PURELEI team

Rated 2 out of 5 stars

Late delivery and bad return policy

Jewellery is okay but I was not happy with is that delivery took more than 2 months and nowhere it was indicated it was a pre order.. also all the links received for returning block so ended up with keeping the jewellery I didn’t want anymore after such a long time. I did find return address in the box but should be within 6 weeks of date of ordering so would be late anyway and will not pay 10 euro to not get my money back. I will probably offer to a friend or sell.

11 September 2025
Unprompted review
PURELEI logo

Reply from PURELEI

Aloha, 🌺

Mahalo for your feedback!

We are very sorry that the delivery took longer than expected and that you are dissatisfied with the process.
The delay was due to pre-order items. The delivery time was specified on the respective product page.

Regarding returns: Items can be returned within 30 days of receipt.

We are happy to help you find a solution. Please contact our customer service team!

Kala mai ia'u (apologies) and thank you for your understanding! 💓

Warm regards 💕️
Your PURELEI team

Rated 3 out of 5 stars

Poor Customer Support

I am stuck with two items that I want to return but I am not able to register my return on the Purelei official website, as an error asking to contact support comes up every time I try from different PCs and on different days. When trying to reach customer support, the Zendesk link they provide as the option to ask for assistance is not valid. Suspicious, but okay – I then proceeded to chat with the Purelei bot hoping I would eventually be connected to a human agent, but in vain. I was only promised to be contacted “as soon as possible.”

I am concerned about the 14-day return window and also cautious about just shipping it back to them using the return slip included in my parcel as it doesn’t explicitly say I can do that. Very poor level of automation/self-service and non-existent customer support. My first and likely last time shopping with Purelei.

I am mentally ready to lose ~50 euro with those items failing to get refunded. Also, the most annoying part is that the bracelet I want to return looks great but would only fit a small child’s wrist. It’s ridiculously small and doesn’t even wrap around my arm.

Edit: I got a reply the next day and the refund was processed within ~3 working days. I’ve added two stars to my review for that.

That said, the email from the Purelei agent felt really generic. They said the refund was a “gesture of goodwill”, even though my 14-day return window hadn’t expired which my receipts clearly show. That “gesture” wasn’t acknowledged as a mistake, which just shows how impersonal and automatic their email responses feel.

27 August 2025
Unprompted review
PURELEI logo

Reply from PURELEI

Aloha, 🌺

Mahalo for sharing your honest feedback. 💛️

We are truly sorry to hear about the difficulties you faced with registering your return and reaching our customer support. We understand how frustrating this must be, especially with the limited return window and the sizing issue with your bracelet. Please accept our sincere apologies for the inconvenience caused.

We kindly invite you to reach out to our support team directly again, and we will do our best to assist you promptly and ensure that a suitable solution is found. Your experience is important to us, and we take your feedback seriously to improve our processes.

Warm regards 💕
Your PURELEI Team

Rated 1 out of 5 stars

Very bad communication

Last thursday i ordered. Haven't received anything? Sent an email but a robot answered that my order number was not found? What a bullshit. What to do now?

9 July 2025
Unprompted review
PURELEI logo

Reply from PURELEI

Aloha, 🌺

Mahalo for your feedback.

We’re truly sorry that you haven’t received a satisfying response so far – this is definitely not the level of service you should expect from PURELEI.

I’ve just sent you a personal email to take care of your request and find a suitable solution for you. 💛
Of course, we want to make sure that your order reaches you as soon as possible – and that you feel well taken care of.

Kala mai iaʻu – thank you for bringing this to our attention.

Warmest regards 💕
Your PURELEI Team

Rated 5 out of 5 stars

Excellent Customer Service and Beautiful Jewelry

Even though one of the earrings I received was defective, the customer service was absolutely outstanding. I reached out and they responded right away and sent a replacement with no hassle and no excuses. Mistakes happen, but it's how a company handles them that really counts. I’m really happy with both the jewelry (it's all so beautiful) and how I was treated.

7 July 2025
Unprompted review
Rated 4 out of 5 stars

My actual experience and help from…

My actual experience and help from customer service was very positive. However, when it came to ordering the products I wanted, the website would not load properly and I only managed to get one of 4 items into my basket. I certainly did not wish to have to make 3 separate payments.

4 July 2025
Unprompted review
Rated 5 out of 5 stars

This is one awesome company!

This is one awesome company, I'm a fan! Fantastic jewelry (even lasts when regularly showering with it!), good prices, timely shipping, nice packaging and when you do have a problem, these girls respond within a day and treat you like gold, super friendly!!!

12 June 2025
Unprompted review
Rated 5 out of 5 stars

I’ve always received my orders on time

I’ve always received my orders on time, and customer service is very responsive. One of the earrings I ordered was defective, and they quickly sent a replacement. When that didn’t arrive, they sent another one without hesitation. The only downside is that returns aren’t free. I ordered a lot initially to figure out my sizing, but once I did, everything went smoothly.

1 May 2025
Unprompted review
Rated 1 out of 5 stars

Frist time02/14/2025

Frist time! I ordered 2 necklaces, one didn't fit a 12yr old neck,2nd was so tangled and broken.VERY VERY DISAPPOINTED, I WANT MY MONEY BK.

14 February 2025
Unprompted review
PURELEI logo

Reply from PURELEI

Aloha, 🌺

Mahalo for your message!

We are very sorry that your necklace is defective. In this case, please contact our customer service info@purelei.com so that we can find a solution.
Kala mai ia'u (sorry) and thank you for your understanding! 💓

Best regards 💕
Your team PURELEI

Rated 1 out of 5 stars

After 2 months nobody has contacted me…

After 2 months nobody has contacted me for my refound and I have opened two tickets on your site.
Could you please tell me how can i reach out to you so I can modify my review finally?

23 October 2024
Unprompted review
PURELEI logo

Reply from PURELEI

Aloha dear, 🌺

Mahalo for your message!

I am very sorry that your request has not yet been processed. Please let us know your ticket number or your order number. We will then take care of your request as soon as possible.

We apologize for the inconvenience. 🙏🏻

We look forward to your feedback.

Best regards 💕
Your team PURELEI

Rated 5 out of 5 stars

Best service ever

Best service ever! 😃

22 October 2024
Unprompted review
PURELEI logo

Reply from PURELEI

Aloha, 🌺

Mahalo für Dein tolles Feedback zu unserem Kundenservice. 😍

Deine Zufriedenheit liegt uns sehr am Herzen, und wir sind immer gern für dich da!

Herzliche Grüße 💕
Dein Team PURELEI

Rated 5 out of 5 stars

Advent calendar exceed my expectation

I ordered advent calendar previous year and I was really anxious about quality of jewellery in such calendars. And I was so surprised when every item was stunning! It was wonderful experience.

And after a year of using all items - I can say that the calendar worths it definitely! Each jewellery is high quality and waterproof (I checked it many times) and cool designed!

1 December 2023
Unprompted review
PURELEI logo

Reply from PURELEI

Aloha, 🌺

Mahalo for your great feedback. 🥰

We are very pleased that you liked our pieces of jewelry from the Advent calendar so much.

Best regards 💕
Your team PURELEI

Rated 1 out of 5 stars

Does not hold to commitments, very poor customer service

Very poor customer service. I ordered an advent calendar, which was said to be in stock at that moment, and delivery the week after. Now, it is said on thei site the product is not avaliable. If I am lucky, I will receive it too late (advent calendar should be ther before dec 1st). Opened a ticket, no answer. Chatbot ridiculousy inefficient. Avoid!!!!

17 November 2023
Unprompted review
Rated 1 out of 5 stars

The worst customer service ever!!!

The worst customer service ever!!!
I wanted to send the adventcalender back, they sent me a QR Code but that Return Code doesnt work. So ive been calling them for over a week now to send me another return code so i can send the package in time.
I even sent them emails but no one has responded yet.
Then they also have the policy of returning the advent calender in 14 days time period.
How am I supposed to send the calender back if the qr Code they sent me isnt working and they are not even bothering to send me another one or respond to any of my mails...
Now I dont see why i should pay 169 Euros for something i dont wanna keep and its not like im delaying in sending it back...
Such an headache!

8 October 2023
Unprompted review
Rated 1 out of 5 stars

Shocking customer service and systemically making returns difficult

Purelei's customer service is one of the worst I have ever witnessed. I ordered the advent calendar and received the wrong one. Okay that can happen, however Purelei does not give you the option to simply return this product and has not automated the process for this. Instead you need to get in touch with the support which does not answer you for TWO MONTHS!!! I am still waiting for them to respond to my query and I am losing my patience here.

If I could give you one advice in life it would be, don't buy your jewelry here because returning it is virtually impossible.

27 January 2023
Unprompted review
PURELEI logo

Reply from PURELEI

Thank you for your feedback, Alex! 🌺

I am very sorry that your concern could not be resolved quickly enough. Unfortunately, the processing of the tickets took a little longer than usual, partly due to increased internal sickness absences, which we could not foresee. As a result, we fell behind schedule and could not offer you our usual service. 🙏

I see that your concerns have been resolved in the meantime and a solution has been found for you, which makes us very happy! I hope we can welcome you back as a customer in the future!

Best regards 💕
Your PURELEI team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look