Subdial Reviews 2,028

TrustScore 5 out of 5

4.9

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the company's commitment to providing excellent service. Consumers appreciate the fair pricing and the seamless payment processes, which contribute to a smooth and satisfying transaction. The delivery service is also highly regarded, with people noting its efficiency and reliability. Furthermore, the retail experience is described as professional and customer-focused, enhancing overall satisfaction. People highlight the company's transparent and efficient approach. Reviewers value the clear communication and the ease with which they can conduct business. The company is commended for its professionalism and the simple, straightforward processes it offers to both buyers and sellers. Consumers also appreciate the knowledgeable and friendly staff, who are always ready to assist and provide helpful advice.

Based on these reviews

Rated 5 out of 5 stars
Verified

Another great experience dealing with Subdial. I worked with Rob to change an existing watch for 2 new watches and they always endeavour to make the deal work. The Subdial space in Farringdon is alwa... See more

Rated 5 out of 5 stars

Ed and the SD team were top gun service providers to sell my mid market panerai. The process was very transparent and I was totally comfortable from start to finish. Communication was great, the watch... See more

Rated 5 out of 5 stars
Verified

Very professional and effective at selling my Laurent Ferrier. All parties benefited and I wouldn’t hesitate to do business again with Karl and the team at Subdial. I love watches and these guys help... See more

Rated 5 out of 5 stars
Verified

I’ve never had a bad experience whether buying or selling with this outfit Great communication every step of the way, advice on pitching the watch at a realistic price rather than waiting ages for... See more

Rated 5 out of 5 stars
Verified

Traded my Rolex in for a more interesting and less flashy watch. The trade was handled transparently and professionally. Drop off was swift, I inspected my new watch. Next day my new watch and cash... See more

Rated 5 out of 5 stars
Verified

Fantastic company to deal with. They gave a very fair PX price on my piece and equally the piece I purchased was well priced and absolutely unworn as promised. I’m so fussy and I for sure must have te... See more

Rated 5 out of 5 stars
Verified

First time I've used subdial but it wont be the last. Very smooth straight forward transaction and no need for extensive haggling. From the moment the price was agreed, the process of trade-in and ex... See more

Rated 5 out of 5 stars
Verified

Another faultless deal with The team at Subdial!!! Traded in my Omega Grey Side of the Moon, get a far better offer than I expected and discount on the watch I traded against (lesser value). The bal... See more

Rated 5 out of 5 stars
Verified

A seamless experience from start to finish. Easy to submit watch details and photos online. Easy to drop my watch at my local DHL service point. Professional and courteous communications throughout.... See more

Rated 5 out of 5 stars

The best enthusiast watch store in the UK. Fabulous deal from start to finish, all questions answered promptly and clearly, no hard sell and fair pricing. Delighted! Anyone considering any watch bus... See more

Rated 5 out of 5 stars
Verified

Really not sure why anyone would give this company a negative review. Sold my Cartier to them. They were the highest offer I got, recieved, inspected and paid out original offer all less... See more

Rated 5 out of 5 stars

The Subdial team is knowledgable, professional, and returns if needed are a seamless process. My rep was Rob, who was unbelievably kind and answered all my questions. They make you feel comfortable an... See more

Rated 5 out of 5 stars
Verified

SD are very professional and patient when we were making our initial inquiries. We asked many questions when speaking with Ed over the phone. I have never sold a luxury watch online before but wouldn’... See more

Rated 5 out of 5 stars
Verified

I traded in 3 watches for a grail piece The communication throughout was fantastic and when the new watch finally arrived it was well packaged and they even threw in a nice watch roll which I though... See more

Rated 5 out of 5 stars

Missed out on a watch from my dealer in Spain due to banking issues at the time saw it come up on my instagram and couldn’t believe it. I made an offer which was accepted and chose my delivery date. T... See more

Rated 5 out of 5 stars
Verified

Subdial keep you informed through the selling process. They are transparent, you know you’re not getting ripped off! Pricing is fair for both purchasers and sellers. Watches are well prepared prior t... See more

Rated 5 out of 5 stars
Verified

Brilliant selling and buying experience My previous experience had only been with Watchfinder for many years but Subdial is on a completely different level. They cater more for the watch connoisseur... See more

Rated 5 out of 5 stars
Verified

For a collector, SD just keeps being one of the very best to do business with. Service and advice at all levels are top-notch and the approach transparent and sensible. Thank you again for a smooth... See more

Rated 5 out of 5 stars
Verified

As a watch collector this is the first time I have purchased from Subdial . The purchase process was easy, over a few phone calls and Emails Subdial staff were courteous , helpful and knowledgeable... See more

Rated 5 out of 5 stars
Verified

A great experience with SubDial selling my Lange Datograph. A fair price offered, watch dropped off, inspected and paid out on time with no issues. A sincere bunch of people, will buy or sell again wi... See more

Rated 5 out of 5 stars
Verified

I've used Subdial a few times for both purchases and sales. Ive always found them to give good value, with a very easy and efficient process. They're also always on hand should you have any concerns d... See more

Rated 5 out of 5 stars
Verified

I recently had the pleasure of dealing with the team at Subdial. Alex and Alice were incredibly helpful and kind throughout the whole process. They offered me an excellent price for the watch... See more

Rated 5 out of 5 stars
Verified

Incredible service from start to finish. I was initially looking at some part exchange options which Karl was really helpful with and spent a lot of time on with me. In the end I just ended up going w... See more

Rated 5 out of 5 stars
Verified

I sold an IWC through Subdial. I found the whole process straightforward, it was explained in detail and what actually happened was exactly in line with what should have happened. The communication t... See more

Rated 5 out of 5 stars
Verified

I’ve sold multiple watches to Subdial as well as bought a number from them. The team have always been great with me. Very professional and friendly. Also I really enjoy the weekly watch drop videos. H... See more

Rated 5 out of 5 stars
Verified

I sold my Breitling Navitimer, after agreeing a price they sent me a prepaid fully insured shipping bag in which I sent my watch to them. The watch was collected on Monday and on Wednesday of t... See more

Rated 5 out of 5 stars
Verified

Quick response and competitive quote. Rapid and secure pick up and payment of funds. Will definitely use again.

Rated 4 out of 5 stars
Verified

The process was straightforward and their commision is reasonable, but it took 6 months to sell my Rolex and only after accepting an offer £2000 below the listing. I was very dissapointed in the phot... See more

Company replied

Rated 5 out of 5 stars
Verified

So easy & simple to sell your watch. Offered me 20% more than anyone else, sent me a shipping bag & labels & collected the watch. Got email updates on each stage of the process & paid within 48 hour... See more

Rated 5 out of 5 stars
Verified

Selling my watch with Subdial was a seamless and straightforward experience. They offered me a suggested price that felt fair and competitive, and the sale process was quick and hassle-free. Communica... See more

Rated 5 out of 5 stars
Verified

The team are really easy to speak to and know what they are talking about. I would easily recommend Subdial as a genuine business and would use them again. Thank you

Rated 5 out of 5 stars
Verified

I have bought/sold more and one watch with Subdial, but I want to focus on the Royal Oak 15202 I recently bought through them. I traded in another watch with Rob in order to purchase... See more

Rated 5 out of 5 stars

From enquiry through to the arrival of my watch everything was seamless. Unfortunately I was unable to read the date window on the Omega Speedmaster I had chosen and had to return it. This was a simpl... See more

Rated 5 out of 5 stars
Verified

SD have been a joy to deal with. They use their CRM and transaction mgmt tools very well, and combine it with a great in-person experience.

Rated 5 out of 5 stars
Verified

A very good service from Subdial. They sell at a fair price and in a very professional manner. They make things simple and provide good communication. A great way for buyers and sellers to do business... See more

Rated 5 out of 5 stars
Verified

Sold several watches through SD now. Just a great service, from transparent valuation, through to insured collection, incredible photography of product and seamless sales - impressive.

Rated 5 out of 5 stars
Verified

Easy and seamless service, I had a query regarding the collection of my watch which was very quickly answered and sorted. Payment was in my account within 48 hours.

Rated 5 out of 5 stars
Verified

As smooth and effortless a selling experience as ever. I have now bought/sold 10+ watches through Subdial, and will no doubt do more!

Rated 5 out of 5 stars
Verified

So straightforward to deal with. Agreed a price quickly and Rob Nixon took great care of me when I brought in the watch. Brilliant new showroom in Farringdon.

Rated 5 out of 5 stars
Verified

Seamless experience with Subdial. Was kept updated throughout the progress and received great advice along the way. Wouldn't hesitate to use again.

Rated 5 out of 5 stars
Verified

An amazing experience and attention to detail from the start to finish of my transaction. All questions were answered quickly and professionally as well.

Rated 5 out of 5 stars
Verified

Deal with Rob who does a great job. Have bought two watches and great service and have some unreal pieces available.

Rated 5 out of 5 stars
Verified

Great experience visiting them and picking up my watch!

Rated 5 out of 5 stars
Verified

Sold my VC Fiftysix Day-date through Subdial. Was the first watch in this price range I've sold online, so was cautious and careful. Ed made the process easy, transparent, simple. Sold within a few mo... See more

Rated 5 out of 5 stars
Verified

I’ve sold several watches through Subdial, and the process has always been smooth and professional. This particular sale involved a larger piece, and as always, it was an absolute breeze. Ed, who... See more

Rated 5 out of 5 stars
Verified

I had received initial offers for selling my Rolex Datejust from multiple companies, Sub Dial offered the highest and already had a substantial amount of 5* reviews so I began the process. There was g... See more

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Company details

  1. #15 of 126 best companies in Watch shop
  2. #8 of 204 best companies in Online marketplace

Written by the company

Subdial is a home for watch enthusiasts to discover, manage and trade watches. We're turning the traditional dealer model on its head: our network-powered trading model allows users to take control of the collecting journey by accessing a global network of watches that aren't on the public markets.


Contact info

4.9

Excellent

TrustScore 5 out of 5

2K reviews

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Hasn’t replied to negative reviews


Rated 3 out of 5 stars

The service is great

The service is great! Communications were perfect, always someone to answer questions when buying or selling.
I've bought and sold on consignment and recieved a lot more cash than i could've if sold privately. The platform is pretty good also.
When it comes to selling, they could have processed the sales payment sooner eg the morning after the 14days period for online sales. I had to remind them to make the payment and I'm still waiting for it to clear in my account. Should be soon though.

5 November 2025
Unprompted review
Rated 5 out of 5 stars
Verified

Sublime Subdial

Another great experience dealing with Subdial. I worked with Rob to change an existing watch for 2 new watches and they always endeavour to make the deal work.
The Subdial space in Farringdon is always nice to be in and look forward to visiting more often for events and watch shopping.

28 October 2025
Rated 5 out of 5 stars
Verified

An excellent dealer selling interesting watches in a really professional manner!

I have bought/sold more and one watch with Subdial, but I want to focus on the Royal Oak 15202 I recently bought through them.

I traded in another watch with Rob in order to purchase it and the sale went incredibly smoothly. I knew the market value and he right away gave me an honest price for the watch I wanted to sell.

I'm fortunate to be able to buy most of the watches I want at retail with a small amount of waiting, so the fact Subdial offer watches off the beaten path (read: interesting) and vintage is perfect for me!

I won't get into details but long story short there was a significant problem when it came to picking up my new watch. Rob called me instantly, took responsibility and sat down with me and offered several ways to make it right, which they did!

The reason I mention this is accidents happen. But what's important is how someone remedies it. And after that, I am still more than happy to trade with them. Their range is genuinely eclectic, but well-curated and fairly priced.

Something that instantly put my mind at ease is the face you can see their watchmaking workshop as soon as you walk in. I know what good watchmaking equipment looks like (yes, I'm that nerdy) and they have everything correct. It also turns out that I know of their head watchmaker! I got to see their test results on the quality of how the movement was running and it was the same as my equipment at home and those of the watchmaker at the AP boutique when I went in to have it looked over.

All too often we see either bad reviews or short one sentence positive ones. Having had the privilege to be able to visit watchmakers, brands and boutiques around the world I wanted to write this to make sure that people who are honest and go above and beyond are recognised (especially in this industry where many could be ripped off unknowingly)

I'd recommend Subdial and in particular Rob to friends and family (I already have) and look forward to seeing what they drop every Thursday. I'm already eyeing up my next piece!

23 October 2025
Rated 5 out of 5 stars

Ed and the SD team are Top Gun…

Ed and the SD team were top gun service providers to sell my mid market panerai. The process was very transparent and I was totally comfortable from start to finish. Communication was great, the watch was sold at full listing price within a few days of the drop. Funds forwarded 14 days after the sale. All good.

31 October 2025
Unprompted review
Rated 5 out of 5 stars
Verified

Traded my Rolex in for a more…

Traded my Rolex in for a more interesting and less flashy watch. The trade was handled transparently and professionally. Drop off was swift, I inspected my new watch. Next day my new watch and cash were dispatched. Highly recommended

29 October 2025
Rated 5 out of 5 stars
Verified

The best option by miles

Very professional and effective at selling my Laurent Ferrier. All parties benefited and I wouldn’t hesitate to do business again with Karl and the team at Subdial. I love watches and these guys help us enjoy our hobby - buying and selling. Thanks!

29 October 2025
Rated 5 out of 5 stars
Verified

The best watch selling platform

Sold several watches through SD now.

Just a great service, from transparent valuation, through to insured collection, incredible photography of product and seamless sales - impressive.

28 October 2025
Rated 5 out of 5 stars
Verified

Great service

The team are really easy to speak to and know what they are talking about. I would easily recommend Subdial as a genuine business and would use them again. Thank you

20 October 2025
Rated 5 out of 5 stars
Verified

Fantastic company to deal with

Fantastic company to deal with. They gave a very fair PX price on my piece and equally the piece I purchased was well priced and absolutely unworn as promised. I’m so fussy and I for sure must have tested their patience 😂 but this never showed and they were only ever enthusiastic, professional and helpful. Highly recommend and very much my new go to watch company.

14 October 2025
Rated 5 out of 5 stars
Verified

First time I've used subdial but it…

First time I've used subdial but it wont be the last. Very smooth straight forward transaction and no need for extensive haggling. From the moment the price was agreed, the process of trade-in and exchange was very quick and smooth.
The new watch was exactly as described. Couldnt be happier.

16 October 2025

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