Subdial Reviews 

2,358
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 409 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the extremely helpful staff members and describe the overall buying and selling process as smooth, straightforward, and professional from start to finish. Consumers also appreciate the secure online platform, fair cash proposals, and exceptional packaging that ensures valuable items arrive in pristine condition. Buyers note that the extensive selection of luxury timepieces makes finding specific models remarkably easy. However, some people mentioned occasional challenges, noting that a small number of transactions involved a very poor experience or receiving an item that differed from the initial description.

What people talk about most

Service

Customers consistently note positive experiences with service, highlighting a simple, transparent, and... See more

Staff

Customers consistently report satisfaction with the staff, highlighting that team members are extremely... See more

Product

Users describe positive interactions with product, expressing deep satisfaction with the quality and... See more

User experience

Reviewers highlight positive aspects of user experience, describing the overall process as smooth,... See more

Price

Reviewers mention positive feedback about price, consistently noting that the offers provided are fair,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Really superb experience of trading in and looking to boost from their fantastic watch collection. Wanted to drop off in person but need not have worried for next time via insured courier. Felt... See more

Rated 5 out of 5 stars

Well, ready to be disappointed dealing for the first time with a social media driven platform. How wrong can you be! Subdial have acted totally professionally from start to completion, I will go out o... See more

Rated 5 out of 5 stars

There are lots of organisations who offer similar sounding services, but Subdial offer a superior service. The website is clear and the staff are very helpful (thank you Alex). The Farringdon venue is... See more

Rated 5 out of 5 stars

Why use anyone else than Subdial. They’re always very straightforward and easy to deal with. Always on hand to help with any issues. Excellent online service. Wouldn’t hesitate to recommend Subdial if... See more


Company details

  1. #18 of 131 best companies in Watch shop
  2. #7 of 193 best companies in Online marketplace

Written by the company

Subdial is a home for watch enthusiasts to discover, manage and trade watches. We're turning the traditional dealer model on its head: our network-powered trading model allows users to take control of the collecting journey by accessing a global network of watches that aren't on the public markets.


Contact info

4.9

Excellent

TrustScore 5 out of 5

2k reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 50% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

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4.9

All reviews

(2,358)

378 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Wonderful selling experience

Exceptional service from start to finish. Very courteous and professional with an excellent result at the top of the estimate. Would definitely use them again.

6 August 2026
Rated 5 out of 5 stars

First-rate experience

I've now both bought and sold through Subdial, and both experiences were flawless.

On the purchase side, the communication was excellent and refreshingly personal, buying an Omega through them was far easier and more customer-centric than the likes of Watchfinder. Dispatch was fast, and the packaging is genuinely a cut above, better even than AD or boutique packaging in my view.

On the sales side, submitting an enquiry was simple, and I had a response quickly. The offer was fair, not quite what you'd hope for from a direct private sale perhaps, but Subdial are taking on the risk of the transaction and need to make a margin, so i found it to be more than reasonable.

I'll be buying and selling with them again. It's clear they genuinely love horology and understand the mechanics of buying and selling from a collector's point of view.

4 August 2026
Rated 5 out of 5 stars

Quick no nonsense and honest unlike…

Quick no nonsense and honest unlike other companies buying watches … take note watch finders , charging for services that didn’t need doing and reducing your payment.
Should have sold my other watch with this company

Thankyou

6 August 2026
Rated 5 out of 5 stars

I dealt with Karl and it was

I dealt with Karl and it was, as always, a great experience. Fantastic people and an excellent company. I have nothing but praise for Subdial. I can thoroughly recommend them to anyone.

3 August 2026
Rated 5 out of 5 stars

Totally professional Company

Excellent communication Totally trustworthy
I have now sold an Omega and a Piaget watch to Subdial Turn around was fast and payout occurred within 48 hours of the watch arriving at Subdial. The initial prices offered were honoured

4 August 2026
Rated 5 out of 5 stars

Subdial - absolutely superb

Absolutely fantastic from start to finish. Every process was smooth and seamless and made the whole experience special. Karl whom I dealt with, was extremely responsive, accommodating and superb. Would recommend without a second thought.

17 July 2026
Rated 5 out of 5 stars

SD excellent customer service

Alice provided excellent customer service from start to finish. She was welcoming and very knowledgeable, making the entire experience smooth and enjoyable. The shop was well presented, and all three watches were exactly as described on the website and in excellent condition. The pricing was very fair and noticeably more competitive than many other watch retailers in London. I’m extremely pleased with my purchase and look forward to adding more pieces from SD Watches to my collection.

9 July 2026
Rated 5 out of 5 stars

Omega Seamaster 300M Order

Ordered an Omega Seamaster 300M and they went above and beyond what I expected. Very reasonable with the negotiations, brilliant customer service and they even included a Subdial watch presentation box which I thought was a fantastic touch to an overall excellent experience. I would give more than 5 stars if possible

15 July 2026
Unprompted review

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