Ethical Nutrition Reviews 2,385

TrustScore 5 out of 5

4.9

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers appreciate the high quality and purity of the products, with many noting the absence of unnecessary additives. Consumers highlight the positive impact of the supplements on various aspects of their health, including sleep, anxiety, and overall well-being. People also value the fact that the company is ethically run and offers environmentally friendly packaging. The delivery service is consistently praised for its speed and efficiency, even in rural areas. The ordering process is described as easy and straightforward, with a user-friendly website and a convenient subscription option. Customers also appreciate the excellent and responsive customer service, with knowledgeable staff providing helpful guidance and support.

Based on these reviews

Rated 5 out of 5 stars
Verified

Everything went smoothly with my purchase, delivery was quick and I'm pleased that I've found the supplement I need (iron bisglycinate) in a pure form with no unwanted additives. And with plastic-free... See more

Rated 5 out of 5 stars
Verified

Excellent customer service! Great products in glass jars not plastic. Easy to understand emails giving full instructions on how to take the supplements and help on hand from the team if you need fur... See more

Rated 5 out of 5 stars
Verified

I am pleased to have found and able to support a UK based company that produces a clean multi vitamin product without nasties! I have subscribed to save money and have so far had my multi vitamins wel... See more

Rated 5 out of 5 stars

If anyone doubts the benefits of suppliments ,try Ethical Nutrition!I have used this excellent small private company since becoming disillusioned with big pharma,at the age of 94 I need all the help I... See more

Rated 5 out of 5 stars
Verified

Like this company. The site is really easy to use and straightforward. Good explanation of the products, what is in them. What they are for and what they can help you with. Easy to order. Delivery on... See more

Rated 5 out of 5 stars
Verified

I have taken vitamins in the past, always hoping they were doing me good. Gone are the days of wishful thinking, ethical vitamins have made a positive change to my life. Recovering from bladder cancer... See more

Rated 5 out of 5 stars
Verified

Quick delivery,& not full of unwanted ingredients that major high street shops do have in their vitamis!..... trusted brands nowadays seem to be the ones who usually never hear of :)

Rated 5 out of 5 stars
Verified

Really nice plastic free packaging, and I have n't experienced IBS flares from adding these supplements (Magnesium malate). I also like how you can open the capsules to add the powder into things, li... See more

Rated 5 out of 5 stars
Verified

Really glad I discovered this company. Easy to use website. I like the subscription option which I now use, takes the worry away from running out! The communication is great, I know where my orders... See more

Rated 5 out of 5 stars
Verified

You understood my problems and sent my orders in immediately! I was in fact just about to contact you to ask if you sell red yeast rice is it called? And plant sterols? I have recently taken myself of... See more

Rated 5 out of 5 stars
Verified

So far, so good! I’m currently on the Magnesium bundle, but will need to give it more time to see the long-term effects. However, what I can say is that ordering was easy and straightforward, and the... See more

Rated 5 out of 5 stars
Verified

Although, I didn't have enough time to evaluate the benefits of the supplements I bought, the whole purchase experience was pleasant, products were well packed. I find them easy to swallow, no issue a... See more

Rated 5 out of 5 stars
Verified

Having researched magnesium supplements I decided to place an order with Ethical Nutrition. I like that it’s a small family-run business. Product arrived within days. Although I have only taken the pr... See more

Rated 5 out of 5 stars
Verified

I purchased magnesium taurate and vitamin D3/K2 after listening to Dr Sanjay Gupta the York cardiologist on YouTube. I was recently called for a blood panel and BP with a nurse at my local medic... See more

Rated 5 out of 5 stars
Verified

I’m 55 and going through menopause. I used to struggle a lot with sleep — waking up during the night, often with very painful leg cramps. Because I couldn’t rest properly, I also suffered from mig... See more

Rated 5 out of 5 stars

I’ve been taking magnesium taurate for two and a half months now for heart and anxiety purposes. The customer service is great, deliveries speedy and well packaged, subscription service easy to manage... See more

Rated 5 out of 5 stars

Amazing products from company like Ethical nutrition and would endorse their products. I have told family and friends about this company hopefully they will joing the ethical family group. My fa... See more

Rated 5 out of 5 stars
Verified

I’ve been buying from Ethical Nutrition for over a year I stopped for a few months and really noticed the difference in not taking them daily. Everything is good value, and always arrives really quick... See more

Rated 5 out of 5 stars
Verified

Magnesium Taurate supplied by this company has been my daily choice for over a year now. Pleased with the effects when compared to the different brands and types of Mg I have tried over several year... See more

Rated 4 out of 5 stars
Verified

Don't need to worry about tablets arriving regularly. Always here and not difficult to change as needed. Downside, not always sure which would be right vitamin to get and need to speak to speak to o... See more

Rated 5 out of 5 stars
Verified

Spoke to Mark a very qualified nutritionist who answered all my questions and has set me up with a plan to help support me while on cancer treatment. Feeling positive and already fitter. Many Thanks

Rated 3 out of 5 stars
Verified

At checkout I could Not find an Apply Discount Button, which was frustrating. That's a programming issue to me that needs fixing Quickly. It took numerous emails to get a reply back when I reporte... See more

Company replied

Rated 5 out of 5 stars
Verified

I have been searching for vegan multi vitamins not in single use plastic for such a long time. These seem amazing and just what I was looking for. Thank you.

Rated 5 out of 5 stars
Verified

Good to know I’m using ethically sourced product to relieve joint pain. Very effective at reducing and preventing joint pain

Rated 5 out of 5 stars
Verified

I agree with their ethics, the website is easy to use, has very good choice and variety. Customer service is friendly and professional. Good quality products.

Rated 4 out of 5 stars
Verified

Good website and helpful support/ information which has helped me to determine what supplements I take. The products are organic where possible and well packaged and I’m really pleased with the good q... See more

Rated 5 out of 5 stars

I'm pleased to buy high quality magnesium and B12 from this ethically run family business and have just added Omega 3 to my regular subscription. It's good to know that the supplements contain no unne... See more

Rated 5 out of 5 stars
Verified

Swift delivery of subscription re-order. Very good communication, advising of date re-order to be sent out i.e. plenty of time to cancel, had I wished to do so.

Rated 5 out of 5 stars
Verified

Have recently been learning about the good and bad ingredients in vitamins and supplements after a bad experience with taking statins. This raised my awareness and I was pleased to see that the vitam... See more

Rated 5 out of 5 stars
Verified

Easy to order what I want, having an account means simple to pause orders and paying by subscription means not having to pay for each item every month.

Rated 5 out of 5 stars
Verified

The magnesium taurate is an excellent product. Since starting it in August the improvement in my sleep pattern and quality has been really impactful on my day.

Rated 5 out of 5 stars
Verified

Love this company! Orders delivery very quickly. All arrived safely packed. I'm starting to feel the benefit. Have recommended to all my friends. Thanks

Rated 5 out of 5 stars
Verified

Good service, easy to use site and ethical vitamins that are made with real ingredients and no filler with environmentally safe packaging. I really appreciated this company and how it’s run.

Rated 5 out of 5 stars
Verified

Well it’s very early days as It’s my first time of buying from you, so don’t feel I can give a comment about if the product is working or not, time will tell. Delivery was good and feel you are a com... See more

Rated 5 out of 5 stars
Verified

Living in a rural area we often have long delays from deliveries but not for this company. Great product delivered quickly.

Rated 5 out of 5 stars
Verified

Efficient system and good product. I preferred the pouches that could fit through the letterbox, but other than that completely satisfied. Thank you

Rated 5 out of 5 stars
Verified

Fabulous! Great company with fab products that you can trust. I order the magnesium glycinate and they are really good. Delivery takes a few days but worth the wait.

Rated 5 out of 5 stars
Verified

Very responsive good to their word, focused customer service when you phone them. The delivery was quicker than expected. Keep it up guys.

Rated 5 out of 5 stars
Verified

The fact that the turmeric was clean and also packed very well , the staff are very knowledgable and kind great company good find will use again.

Rated 5 out of 5 stars
Verified

Fast efficient service. Early days on how effective the product is, but pleased with the service so far.

Rated 5 out of 5 stars
Verified

Great explanation and guidance on products. Order well packaged and delivered very promptly. Great quality. Would highly recommend.

Rated 5 out of 5 stars
Verified

You responded to my email and are now back to shipping to the United States. Yippee!!

Rated 5 out of 5 stars
Verified

I am in the first month of taking Ethical Nutrition Calcium Citrate and Vitamin B12 and happy to have found really natural products from a truly Ethical company.

Rated 4 out of 5 stars
Verified

Clear concise communication, that is informative, professional and friendly. Allows the customer to be flexible in their order.

Rated 5 out of 5 stars
Verified

Very good pure supplements, a bit pricey but we are always hopeful for special offers and discounts!!!!! So please do your best to offer them to your existing customers too!!! Best wishes to all!!!

Rated 5 out of 5 stars
Verified

I can happily give this product 5 stars, but as I have only been taking their turmeric for a week,and in that time I haven’t had any adverse effects at all.. I look forward in future weeks in experie... See more

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Company details

  1. #10 of 264 best companies in Vitamin & Supplements Shop
  2. #7 of 224 best companies in Fitness and nutrition
  3. #5 of 244 best companies in Health and beauty shop
  4. #3 of 37 best companies in Health consultant
  5. #5 of 82 best companies in Health food shop
  6. #2 of 23 best companies in Herb shop

Written by the company

We’ve rewritten the rule-book and crafted superior, vegan-friendly supplements for a fair price. Our formulations are perfectly balanced with higher doses of the nutrients you need more of. Pure, hypoallergenic, well-absorbed, UK made, zero plastic and planet friendly!

Feel amazing with clean supplements that protect your health and planet.

Written by the company

Grounded in science, powered by nature
Our passion for science and natural health is embedded in our soul. We believe food is medicine. We lean on science and blend this with our expertise in nutritional supplement development to produce the finest formulations. The difference between Ethical Nutrition and the rest is that we're a natural health company that cares about you.
Expertly formulated
Mark our head of nutrition at Ethical Nutrition has studied nutrition to MSc level and has over 10 years' experience in food supplement science. We know the ins and outs of ingredients, drug interactions and all things supplements. We're also passionate about food - if you don't need a supplement in favour of dietary changes we'll tell you!
Superior supplements for a fair price
We take less profit meaning you get the best vitamins for a fair price. You might be wondering, why is this more expensive than multivitamins I see in the supermarket? It's no huge secret. We use better, more expensive ingredients and packaging. If you'd like to talk to us about them and how we charge less than most companies just drop us an email or give us a call.
Pushing the boundaries of purity
What’s not in a supplement is just as important. Our supplements are formulated with the most sensitive digestive systems in mind. Specialist manufacturing methods allow us to blend beautifully balanced formulations without all the nasties.
Protect your planet whilst protecting your health
We’re so proud to be the first UK plastic-free supplement company! Not only are we plastic free but our packaging and products are all UK made, saving valuable transport miles and carbon emissions.

Free UK delivery on orders over £40

Free delivery over £40

Order before 12pm and we'll despatch your free delivery order on the same day.

Contact info

4.9

Excellent

TrustScore 5 out of 5

2K reviews

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Replied to 100% of negative reviews

Typically replies within 24 hours


Rated 5 out of 5 stars
Verified

I get ) differentgood company supplements from…

I get ) different supplements from ethical nutrition. I like the company’s ethics and the fact that it is vegan. I wish there were refills available so the glass jars would not have to go in the recycling.
The orders are always quick tk arrive snx lackagkng recyclable.

16 October 2025
Rated 5 out of 5 stars
Verified

ethics, quality and customer service

My orders are swiftly dispatched, in appropriate, plastic-free packaging, and arrived promptly with a helpful level of notifications from the postie.
The commitment to plastic-free packaging, and efforts to source biodegradable and fit-for-purpose refills, is appreciated. The products I have found high quality, and my only quibble is everything coming in capsules, which I can't swallow, and I don't want a standardise dose, but they can be opened and decanted.
When I queried something, the response again was swift and helpful.

10 September 2025
Rated 5 out of 5 stars
Verified

I'm pleased with the magnesium

I'm pleased with the magnesium. The item appears to be good quality, as I've only been taking this for just over a week but so far I'm very pleased.
The service is excellent, and I will be buying from you again

9 October 2025
Rated 5 out of 5 stars
Verified

Brilliant, thank you.

I have been searching for vegan multi vitamins not in single use plastic for such a long time. These seem amazing and just what I was looking for. Thank you.

10 October 2025
Rated 5 out of 5 stars
Verified

Pure supplements & plastic-free packaging

Everything went smoothly with my purchase, delivery was quick and I'm pleased that I've found the supplement I need (iron bisglycinate) in a pure form with no unwanted additives. And with plastic-free packaging. Happy to support this small UK business

10 October 2025
Rated 5 out of 5 stars
Verified

Like this company

Like this company. The site is really easy to use and straightforward. Good explanation of the products, what is in them. What they are for and what they can help you with. Easy to order. Delivery on time. Great to support a small independent,family run UK business. Highly recommend and will continue to use.

4 September 2025
Rated 1 out of 5 stars

Customer Service Completely Unresponsive

I inquired about third-party certification for one of their supplements, specifically regarding the dosing and ingredient list. However, I did not receive any replies. I then sent another email after purchasing a calcium supplement, asking for clarification about the dosage, which I found confusing. Again, there was no response. It seems that emails sent to customer service and those requesting supplement information are consistently ignored.

23 October 2025
Unprompted review
Ethical Nutrition logo

Reply from Ethical Nutrition

Hello,

I'm very sorry to hear about your experience. We've sent a request for further details so we can look into this for you.

Best wishes,
Mark

Rated 5 out of 5 stars
Verified

Excellent customer service

Excellent customer service!
Great products in glass jars not plastic. Easy to understand emails giving full instructions on how to take the supplements and help on hand from the team if you need further assistance. Would highly recommend

6 October 2025

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