Glowforitshop Reviews 

1,011
TrustScore 4.5 out of 5

4.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 212 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the highly effective beauty serums, noting that eyelashes and eyebrows appear noticeably fuller, thicker, and much healthier with consistent daily application. Consumers also deeply appreciate the friendly staff and exceptionally supportive customer service team, who quickly resolve unexpected order issues and provide wonderfully helpful advice. However, some people mentioned experiencing unexpected eye irritation, soreness, or adverse physical reactions after using the updated product formula. A few reviewers were additionally dissatisfied with customer support interactions, receiving unhelpful responses or major difficulties when trying to resolve recurring product problems.

What people talk about most

Product

Reviewers mention positive feedback about product, noting that the lash, brow, and hair serums truly work and... See more

Quality

Consumers find quality to be positive and consistently express satisfaction with the visible results of the... See more

Customer service

Reviewers highlight positive aspects of customer service, frequently praising the team for being polite,... See more

User experience

Users describe positive interactions with user experience, highlighting great customer service and smooth... See more

Staff

People report positive experiences with staff, highlighting their helpfulness, politeness, and efficiency in... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I order regularly after buying the lash serum and finding it actually worked! I have found my 90’s overplucked brows are regrown and I can have a centre parting for the first time in a decade! I don’... See more

Rated 5 out of 5 stars

I’ve been using Glow For It products for over 4 years, and my journey with them has been nothing but amazing. The lash serum, brow serum, and hair serum keep my lashes, brows, and hair looking very... See more

Company replied

Rated 5 out of 5 stars

I would highly recommend this company and the lash serum, I started using it last December and my lashes are now far thicker and longer than they have ever been, very easy to use, just once in the eve... See more

Company replied

Rated 5 out of 5 stars

I've always had amazing results with Glow For It serums, so when my latest order didn't give me the same lash growth I'm used to, l reached out to customer service. They were incredible - so kind, so... See more

Company replied


Company details

  1. Beauty product supplier
  2. Beauty Products Wholesaler
  3. Beauty supply store
  4. Cosmetics Industry
  5. Cosmetics shop

Written by the company

As a female-owned business, Glow For It has always focused on empowering people to feel confident in their own skin. Our aim has always been to provide our customers with the perfect products to help their natural beauty glow. We want you to look and feel your best every day! Our products are for everyone - no matter your age, gender or ethnicity; an inclusive and empowered family is what our glowing community is all about. The Glow For It Serums are manufactured in the UK by a B-Corp manufacturer. Through this, Glow For It is able to lower its carbon footprint whilst creating more sustainable and ethically sourced beauty products. At Glow For It, we have always been proud to provide vegan, cruelty-free beauty products that are hormone-free and packed full of natural ingredients. Our formulas are also dermatologically tested and clinically proven to be kind and safe to skin. Our motto is ‘enhance not mask’ – we want to provide you with beauty products that enhance your natural beauty. Together, we can all grow and glow!


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

1k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 77% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.5

All reviews

(1,011)

191 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Glow for it lash serum is phenomenal

Glow for it lash serum is phenomenal!

I’ve use other lash serums in the past that made my lash liner darker. So thought I’d try this one.

Been using it nightly over a month to care for my lashes and get them longer before I get my Korean lash lift for holiday and not only are they longer. What I’m more surprised at is how much my lashes have multipled, become thicker & more dense at the lash line. And even more fluttery.

Now a beauty essentials for me and I can’t wait to get my Korean lash lift to truly see the results.

I don’t normally do reviews but had to share how genuine amazing this product is. Xx

6 September 2026
Unprompted review
Rated 2 out of 5 stars

Not satisfied with customer service

I placed an order and immediately realised that I had given the wrong delivery address, so I emailed customer service straightaway as this was the only option at that time of day, asking them to amend it.
I got a reply the next morning to say that the item had already been shipped. However nearly two days later I still don’t have any tracking information for the order, so it clearly has not been shipped.

18 August 2026
Unprompted review
Rated 5 out of 5 stars

I order regularly, happily addicted

I order regularly after buying the lash serum and finding it actually worked!
I have found my 90’s overplucked brows are regrown and I can have a centre parting for the first time in a decade! I don’t understand how something that seems so benign can be so effective. It takes a while but I saw results with lash and brow serums in weeks. The hair serum took a little longer (I was in to bottle two) but the results are remarkable to me.

18 August 2026
Unprompted review
Rated 5 out of 5 stars

LOVE the mascara

LOVE the mascara! And it helps grow your lashes too. I have it in both shades and have topped up multiple times. Excited for the new shades.

13 August 2026
Unprompted review
Rated 5 out of 5 stars

I’m obsessed with the brow and lash…

I’m obsessed with the brow and lash serums I have genuinely noticed a difference. Results don’t occur overnight and you do have to be consistent but when you are consistent WOW!! My lashes and brows have never been healthier and thicker! I had a slight issue with a delivery but I was so happy with how fast my issue was resolved by Cathy from the customer service team! She was so kind and understanding and resolved my issue within a day which I’m truly grateful for! She represents how this brand genuinely do care about the satisfaction and happiness of their customers and I couldn’t recommend the products and service more!

12 August 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi lovely,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our product and customer service.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 1 out of 5 stars

I thought i had found the one

I thought i had found the one, the mascara of my dreams, but no, itchy and flaky, smudges at the blink of an eye, , clumps, serum like water and itches like nettles, yet again another waste of £61:38..ordered 30th July 2026.

30 July 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Lyzzy,

We’re so sorry to hear this and completely understand your disappointment.

We’d love to make things right, please drop us a message at hello@glowforitshop.com so we can help you directly, as we haven’t been able to obtain your contact details.

All the best,
Team GFI x

Rated 5 out of 5 stars

Lovvvve the mascara

Lovvvve the mascara! Lasts all day & amazing added benefit of it having the lash serum hidden inside. 100% recommend

31 July 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Ella,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our product.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

The glow for it lash serum has worked…

The glow for it lash serum has worked miracles my lashes are so much longer,thicker and healthier! The customer service has always been amazing too! Will forever keep repurchasing 💘

31 July 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Eve,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our product and customer service.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Products that actually WORK

Products that actually WORK! I was so sceptical to try a lash serum at first but they have completely transformed my lashes. The fake lashes are now gone thanks to the insane growth the serum and mascara have given me and I get compliments on my lashes all the time! So in love with this brand!💖

1 May 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Cherise,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our product.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

The best lash serum around

The best lash serum around! I am a short, straight lashed girl and this has been amazing for me! Also obsessed with the mascaras!

31 July 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Abby,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our product.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

LOVE LOVE LOVE my lash serum ❤️ They’ve…

LOVE LOVE LOVE my lash serum ❤️ They’ve also been really helpful when I’ve had queries on their products. So glad I found them!

31 July 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Michelle,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our product.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Glow for it products are truly amazing

Glow for it products are truly amazing!

I have been using their lash serum for the last 2 years and have now also purchased their hair serum and mascaras.

All the products feel so premium and are super reasonable on price as well.

31 July 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi JonJo,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our product.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Been with glow for it since 2022…

Been with glow for it since 2022 they're amazing. Their products acctually work even on darker skin i was weary that I would experience some hyperpigmentation with the eyelash serum but I have had amazing results. The customer service has been nothing but supportive.

31 July 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Diana,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our product and customer service.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

They’re doing everything right

They’re doing everything right in my opinion. Love the products. Thankfully they were able to help me with a small hiccup. Cathy was incredibly helpful and very polite. Great customer experience. Great company. Great people.

23 July 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Jenn,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our product and customer service.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Love these products

Love these products, they really make a difference! My lashes are longer and stronger. I have tried other lash serums but this is the best.

30 July 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Catherine,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our products.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Incredible customer service

I had a parcel that didn’t turn up and the glow for it team had an amazing response to my problem and got everything sorted for me and gave me 2 options of what I wanted to do, incredible customer service!!!

24 July 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Milly,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our customer service.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Amazing customer service

I had a small problem with shipment and delivery and the customer service was amazing, they were not hesitant to send me a new one. Many of my friends be used this serum and it’s shown progress - patience is key!

26 July 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Aishah,

We’re so sorry to hear this and completely understand your disappointment.

We’d love to make things right, please drop us a message at hello@glowforitshop.com so we can help you directly, as we haven’t been able to obtain your contact details.

All the best,
Team GFI x

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look