Cultbeauty Reviews 

45,598
TrustScore 4 out of 5

4.1

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 13,470 reviews, reviewers had a great experience with this company. Consumers frequently praise the wide and impressive selection of premium beauty products and popular brands, noting that overall item prices are very reasonable. People also truly appreciate the remarkably easy online ordering process, exciting loyalty perks, and consistently quick shipping times for their purchases. Though some customers experienced issues with unexpectedly high international shipping costs and occasional delivery delays, the ordered items generally arrive safely. A few reviewers also mentioned that tracking pending orders, dealing with missing items, and resolving customer support issues could sometimes be quite frustrating.

What people talk about most

Product

Consumers find product to be positive, highlighting the great selection of high-quality beauty items and... See more

Delivery service

Clients share ambiguous opinions on delivery service, with many praising the fast shipping times, helpful... See more

Order

Customers consistently note ambiguous experiences with order processes, reflecting a clear split in consumer... See more

Quality

People report positive experiences with quality, noting that everything feels refined, luxurious, and... See more

Price

Users describe satisfaction with price, highlighting reasonable product prices, competitive costs, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Great selection of products. However disappointed to see the shipping to Ireland has dramatically increased to 10 euro for orders under 150euro. This will put me off shopping from cult beauty in the f... See more

Company replied

Rated 4 out of 5 stars

Excellent range of products with fabulous brands. My only complaint and the reason for a deduction of 1 ☆ is the cost of shipping. I think €10 is very expensive and it has stopped me ordering from Cul... See more

Rated 4 out of 5 stars

All products are really great, I am not satisfied with the delivery service, the box was heavily smashed - luckily all inside is safe and sound. Please pay attention to the delivery company you are wo... See more

Company replied

Rated 4 out of 5 stars

I wish it would have been delivered faster (12 days) and i had to pick it up from post office despite paying €10 for shipping, also disappointed that the package didn’t include any free samples.


Company details

Written by the company

Aside from eliciting squeals of delight when it arrives at CBHQ (a sure-fire sign that we’re on to a winner), it also has to exceed all our expectations (and often shift the goalposts altogether). These are the products you will. not. be. parted from – the jars you dutifully decant, the tubes you scissor open and the bottles you store upside down to ensure you don’t waste a single drop. Firm fixtures of make up artists’ kits, you’ll find these formulas jealously guarded backstage at fashion weeks and photoshoots, and also in the bathrooms of the AAA-List who choose these products for love (not money). Staggeringly efficacious, these do ‘what they say on the tin’ and then some… the only thing they will not do is disappoint.


Contact info

4.1

Great

TrustScore 4 out of 5

46k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.1

All reviews

(45,598)

16,032 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Taking advantage of their clients

Though everything has arrived exactly as I've ordered, I'm really furious with company's delivery policy. It's pay to the legal entity in Germany, the parcel arrives from Netherlands and still they charge me 10 euros for delivery (it used to be zero!) claiming that there're charges for delivering to Europe. As far as I see everything from payment to delivery was handled in Europe. That's probably the point where I'll say goody to cult beauty, because this is absolute cheating and just taking advantage of your clients using the laws which do not apply to the situation as an excuse. Shame on you!

25 August 2026
Rated 1 out of 5 stars

€10 less refund for an item you never sent

I have placed an order there, including one perfume in your system. Let me do it. When at the same time for other items, it says that it cannot be shipped Therefore, I have to remove them from my basket.
After the discount, I have paid €66.24 for that item, however, when you told me that you were unable to send it over and that you’re gonna refund me about it when your refund arrived was only €56.24. Even though I’ve sent you the proof and the statement of the bank, you still have not returned the €10 back to me. It is like you have stolen me €10 from my pocket for your mistake. This is unacceptable, unprofessional, and found it to be fraud.

30 August 2026
Rated 1 out of 5 stars

Bad shopping experience

I placed my Order and after that i wanted to cancel it I contacted the customer service and they told me that there is no trans canceling the order. The other one told me that when it’s dispatched we can cancel it. To everyone is talking something else there is no clear rules for this.

Moreover, when I placed the order, the shipping cost was very high. I thought that the shipment will be coming straight from Britain. But when I saw the shipping label. It says that it was shipped from the Hague, which means that the cost of the shipping is crazy because it is in Europe, and that drove me to a decision that I will not order anything from your website. Nothing is clear shipping costs are very high, although it’s in Europe.

Thanks in advance

30 August 2026
Rated 4 out of 5 stars

I'm a little disappointed that now I…

I'm a little disappointed that now I have to pay for shipping no matter the value of the order or my Cult status. :( I miss the old free shipping days... Generally, I love buying at Cult Beauty. They have an amazing range of products, they pack everything well, and the shipping is okay; it takes approximately 10 working days to arrive.

20 August 2026
Rated 1 out of 5 stars

Nothing was correct

Nothing was correct. I have selected 2 perfumes one of which was rejected only after the stage of payment, i understand that can be some reasons not ship but can be stated earlier stage. Nevertheless the other one went OK and paid. I received confirmation email that the perfume is about to be shipped then after couple of days I received a cancelation email stating that there is a shipping issue in the region which is absolutely not correct as I personally work in shipping and I know things. Now I have to wait for refund. If this was said beforehand I won't made that purchase. Anyway I don't see anything happened can be called professional from such big company.

29 August 2026
Rated 5 out of 5 stars

Great prices and super fast delivery


I’m very happy with my experience! I ordered the Medik8 Crystal Retinal 6 and it arrived in just 3 days. The delivery was incredibly fast, and I also found the prices on Cult Beauty to be very competitive. I’ll definitely order from them again!

29 August 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look