| How does brand-related user-generated content differ across YouTube, Facebook, and Twitter? AN Smith, E Fischer, C Yongjian Journal of Interactive Marketing 26 (2), 102-113, 2012 | 2125 | 2012 |
| Augmented reality: Designing immersive experiences that maximize consumer engagement J Scholz, AN Smith Business Horizons 59 (2), 149–161, 2016 | 933 | 2016 |
| What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies L Chen, Y Yan, AN Smith Journal of the Academy of Marketing Science 51, 198-221, 2023 | 159 | 2023 |
| Branding in the age of social media firestorms: how to create brand value by fighting back online J Scholz, AN Smith Journal of Marketing Management 35 (11-12), 1100-1134, 2019 | 143 | 2019 |
| Pay attention, please! Person brand building in organized online attention economies AN Smith, E Fischer Journal of the Academy of Marketing Science 49 (2), 258-279, 2021 | 95 | 2021 |
| In eWOM we trust: Using naïve theories to understand consumer trust in a complex eWOM marketspace MA Pyle, AN Smith, Y Chevtchouk Journal of Business Research 122, 145-158, 2021 | 94 | 2021 |
| Isolation in globalizing academic fields: a collaborative autoethnography of Early Career Researchers M Belkhir, M Brouard, KH Brunk, M Dalmoro, MC Ferreira, B Figueiredo, ... Academy of Management Learning & Education 18 (2), 261-285, 2019 | 83 | 2019 |
| Fantasy sports and beyond: Complementary digital experiences (CDXs) as innovations for enhancing fan experience M Yuksel, AN Smith, GR Milne Journal of Business Research 134, 143-155, 2021 | 30 | 2021 |
| “Upload Your Impact”: Can Digital Enclaves Enable Participation in Racialized Markets? M Brouard, KH Brunk, M Campana, M Dalmoro, MC Ferreira, ... Journal of Public Policy & Marketing 42 (1), 56-73, 2023 | 21 | 2023 |
| A video is worth 1,000 words: linking consumer value for opinion seekers to visually oriented eWOM practices AN Smith, MA Pyle Consumer Psychology in a Social Media World, 69-90, 2015 | 13 | 2015 |
| Student Interest in Client-Sponsored Projects: The Quest for Engagement in Marketing Research Courses M Yuksel, AN Smith, RS Smith, P Bicen, EJ Wilson, J Weiner Journal of Marketing Education 43 (3), 354-370, 2021 | 9 | 2021 |
| Differences in brand-related user-generated content across three social media sites: An inductive content analysis AN Smith, E Fischer, C Yongjian ACR North American Advances, 2011 | 7 | 2011 |
| Value Creation in Brand-Related User-Generated Content on YouTube AN Smith, E Fischer, C Yongjian Association of Consumer Research Conference, 2011 | 7 | 2011 |
| From fame and followers to fortune: How person-brands capture value in the creator economy PY Dolbec, AN Smith International Journal of Research in Marketing, 2025 | 6 | 2025 |
| Professional contests and the emergence of social media as an institutional field A Smith, A Humphreys ACR North American Advances, 2014 | 3 | 2014 |
| Monsters in Our World: Narrative Transportation in Pokémon GO's Mixed Reality J Scholz, A Smith Advances in Consumer Research 45, 869-871, 2017 | 2 | 2017 |
| Academic Careers in Management: How do We Get to Where the Grass Is Greener? A Bristow, MG Gonzalez-Morales, AD Huff, M Kraimer, M Pudelko, ... Academy of Management Proceedings 2019 (1), 15620, 2019 | 1 | 2019 |
| Monsters in Our World: Rethinking Narrative Transportation in Pokémon Go’s Mixed Reality: An Abstract AN Smith, J Scholz Academy of Marketing Science Annual Conference, 173-174, 2018 | 1 | 2018 |
| Sensegiving Word-of-Mouth and Collective Sensemaking About Epistemic Objects AN Smith | 1 | 2014 |
| Sense and Cents: Collective Consumer Sensemaking in an Online Investment Community A Smith Advances in Consumer Research 40, 1118, 2012 | 1 | 2012 |
Joachim ScholzAssistant Professor of Marketing, Brock UniversityVerified email at brocku.ca
