| Augmented reality: Designing immersive experiences that maximize consumer engagement J Scholz, AN Smith Business horizons 59 (2), 149-161, 2016 | 933 | 2016 |
| We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships J Scholz, K Duffy Journal of Retailing and Consumer Services 44, 11-23, 2018 | 603 | 2018 |
| Strategic approaches to augmented reality deployment by luxury brands A Javornik, K Duffy, J Rokka, J Scholz, K Nobbs, A Motala, A Goldenberg Journal of Business Research 136, 284-292, 2021 | 198 | 2021 |
| Branding in the age of social media firestorms: How to create brand value by fighting back online J Scholz, AN Smith Journal of Marketing Management 35 (11-12), 1100-1134, 2019 | 143 | 2019 |
| How consumers consume social media influence J Scholz Journal of Advertising 50 (5), 510-527, 2021 | 120 | 2021 |
| Toward a processual theory of transformation JB Murray, Z Brokalaki, A Bhogal-Nair, A Cermin, J Chelekis, H Cocker, ... Journal of Business Research 100, 319-326, 2019 | 12 | 2019 |
| Myth busting: Living in harmony with nature is less harmonic than it seems J Scholz Research in consumer behavior, 297-313, 2012 | 12 | 2012 |
| Living in harmony with nature: A post-human analysis of consumers' relationships with nature J Scholz Queen's University (Canada), 2014 | 9 | 2014 |
| Radical consumption: shopping for change in contemporary culture J Scholz Consumption Markets & Culture 14 (4), 397-399, 2011 | 3 | 2011 |
| EPIC visuals: An integrated framework to operationalize archetypes for visual storytelling J Scholz Business Horizons, 2025 | 2 | 2025 |
| Monsters in Our World: Narrative Transportation in Pokémon GO's Mixed Reality J Scholz, A Smith Advances in Consumer Research 45, 869-871, 2017 | 2 | 2017 |
| Cultural engagement in the age of social media J Scholz, H Weijo Advances in Consumer Research 44, 613-614, 2016 | 2 | 2016 |
| Monsters in Our World: Rethinking Narrative Transportation in Pokémon Go’s Mixed Reality: An Abstract AN Smith, J Scholz Academy of Marketing Science Annual Conference, 173-174, 2018 | 1 | 2018 |
| On the Question of Altruism Vs. Self-Interest in Ethical Consumption, and on Why This Question Might Not Really Matter J Scholz, JM Handelman ACR North American Advances, 2011 | 1 | 2011 |
| Visual storytelling with archetypes: howsingle-image content can tell cohesive and consistent brand stories J Scholz, A Mantonakis, J Gigliotti Journal of Consumer Marketing 43 (1), 1-19, 2026 | | 2026 |
| Augmented Reality Marketing J Scholz, AN Smith Elgar Encyclopedia of Consumer Behavior, 28-31, 2024 | | 2024 |
| Social Media Firestorms AN Smith, J Scholz Elgar Encyclopedia of Consumer Behavior, 283-286, 2024 | | 2024 |
| Seeing and Believing: A Performative Perspective on Augmented Reality J Scholz Advances in Consumer Research 48, 663-666, 2020 | | 2020 |
| Go's Mixed Reality: An Abstract AN Smith, J Scholz Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
| Toward a Processual Theory of Transformation A Bhogal-Nair, JB Murray, Z Brokalaki, A Cermin, J Chelekis, H Cocker, ... Elsevier, 2018 | | 2018 |
Andrew N. SmithAssociate Professor of Marketing, Suffolk UniversityVerified email at suffolk.edu
