| How does brand-related user-generated content differ across YouTube, Facebook, and Twitter? AN Smith, E Fischer, C Yongjian Journal of interactive marketing 26 (2), 102-113, 2012 | 2122 | 2012 |
| The influence of the management team's international experience on the internationalization behaviors of SMEs AR Reuber, E Fischer Journal of international business studies 28 (4), 807-825, 1997 | 1957 | 1997 |
| A theoretical overview and extension of research on sex, gender, and entrepreneurship EM Fischer, AR Reuber, LS Dyke Journal of business venturing 8 (2), 151-168, 1993 | 1715 | 1993 |
| Social interaction via new social media:(How) can interactions on Twitter affect effectual thinking and behavior? E Fischer, AR Reuber Journal of business venturing 26 (1), 1-18, 2011 | 1517 | 2011 |
| More than a labor of love: Gender roles and Christmas gift shopping E Fischer, SJ Arnold Journal of consumer research, 333-345, 1990 | 1180 | 1990 |
| Frustrated fatshionistas: An institutional theory perspective on consumer quests for greater choice in mainstream markets D Scaraboto, E Fischer Journal of Consumer Research 39 (6), 1234-1257, 2013 | 1039 | 2013 |
| Qualitative consumer and marketing research RW Belk, R Kozinets, E Fischer SAGE Publications Ltd, 2012 | 901 | 2012 |
| Hermeneutics and consumer research SJ Arnold, E Fischer Journal of consumer research 21 (1), 55-70, 1994 | 888 | 1994 |
| Feminist thought: Implications for consumer research JM Bristor, E Fischer Journal of consumer research 19 (4), 518-536, 1993 | 595 | 1993 |
| Sex, gender identity, gender role attitudes, and consumer behavior E Fischer, SJ Arnold Psychology & Marketing 11 (2), 163-182, 1994 | 571 | 1994 |
| An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing ML Wei, E Fischer, KJ Main Journal of Public Policy & Marketing 27 (1), 34-44, 2008 | 550 | 2008 |
| Understanding the consequences of founders' experience AR Reuber, E Fischer Journal of Small Business Management 37 (2), 30, 1999 | 537 | 1999 |
| Refashioning a field? Connected consumers and institutional dynamics in markets PY Dolbec, E Fischer Journal of Consumer Research 41 (6), 1447-1468, 2015 | 517 | 2015 |
| The good, the bad, and the unfamiliar: The challenges of reputation formation facing new firms E Fischer, R Reuber Entrepreneurship theory and practice 31 (1), 53-75, 2007 | 466 | 2007 |
| Support for rapid‐growth firms: a comparison of the views of founders, government policymakers, and private sector resource providers E Fischer, AR Reuber Journal of small business management 41 (4), 346-365, 2003 | 421 | 2003 |
| An inter-industry examination of the impact of owner experience on firm performance LS Dyke, EM Fischer, AR Reuber Journal of small business management 30 (4), 72, 1992 | 418 | 1992 |
| International entrepreneurship in internet-enabled markets AR Reuber, E Fischer Journal of Business venturing 26 (6), 660-679, 2011 | 389 | 2011 |
| Things fall apart: The dynamics of brand audience dissipation MA Parmentier, E Fischer Journal of Consumer Research 41 (5), 1228-1251, 2015 | 349 | 2015 |
| Positioning person brands in established organizational fields MA Parmentier, E Fischer, AR Reuber Journal of the academy of marketing science 41 (3), 373-387, 2013 | 329 | 2013 |
| Online entrepreneurial communication: Mitigating uncertainty and increasing differentiation via Twitter E Fischer, AR Reuber Journal of Business Venturing 29 (4), 565-583, 2014 | 322 | 2014 |
Marie-Agnes ParmentierProfessor of Marketing, HEC MontréalVerified email at hec.ca
