| Socially distributing public relations: Twitter, Haiti, and interactivity in social media BG Smith Public relations review 36 (4), 329-335, 2010 | 566 | 2010 |
| Terms of engagement: Analyzing public engagement with organizations through social media BG Smith, TD Gallicano Computers in human Behavior 53, 82-90, 2015 | 406 | 2015 |
| Rise of the brand ambassador: Social stake, corporate social responsibility and influence among the social media influencers BG Smith, MC Kendall, D Knighton, T Wright Communication Management Review 3 (01), 6-29, 2018 | 159 | 2018 |
| Public relations identity and the stakeholder–organization relationship: A revised theoretical position for public relations scholarship BG Smith Public Relations Review 38 (5), 838-845, 2012 | 136 | 2012 |
| Social media dialogues in a crisis: A mixed-methods approach to identifying publics on social media BG Smith, SB Smith, D Knighton Public Relations Review 44 (4), 562-573, 2018 | 117 | 2018 |
| Beyond slacktivism: Examining the entanglement between social media engagement, empowerment, and participation in activism BG Smith, A Krishna, R Al-Sinan International Journal of Strategic Communication 13 (3), 182-196, 2019 | 98 | 2019 |
| Tweeting Taksim communication power and social media advocacy in the Taksim square protests BG Smith, RL Men, R Al-Sinan Computers in Human Behavior 50, 499-507, 2015 | 71 | 2015 |
| The evolution of the blogger: Blogger considerations of public relations-sponsored content in the blogosphere BG Smith Public Relations Review 36 (2), 175-177, 2010 | 66 | 2010 |
| Communication integration: An analysis of context and conditions BG Smith Public Relations Review 38 (4), 600-608, 2012 | 65 | 2012 |
| Empowering engagement: Understanding social media user sense of influence BG Smith, M Taylor International Journal of strategic communication 11 (2), 148-164, 2017 | 64 | 2017 |
| Integrating power? Evaluating public relations influence in an integrated communication structure BG Smith, KR Place Journal of public relations research 25 (2), 168-187, 2013 | 62 | 2013 |
| What’s at stake? An analysis of employee social media engagement and the influence of power and social stake BG Smith, N Stumberger, J Guild, A Dugan Public Relations Review 43 (5), 978-988, 2017 | 55 | 2017 |
| The internal forces on communication integration: Co-created meaning, interaction, and postmodernism in strategic integrated communication BG Smith International Journal of Strategic Communication 7 (1), 65-79, 2013 | 41 | 2013 |
| Influencer relations: Establishing the concept and process for public relations BG Smith, G Golan, K Freberg Public Relations Review 49 (2), 102305, 2023 | 34 | 2023 |
| The public relations contribution to IMC: Deriving opportunities from threats and solidifying public relations’ future BG Smith Public Relations Review 39 (5), 507-513, 2013 | 34 | 2013 |
| Becoming “quirky” towards an understanding of practitioner and blogger relations in public relations BG Smith Public Relations Journal 5 (4), 1-17, 2011 | 34 | 2011 |
| Beyond Promotion: Conceptualizing Public Relations in Integrated Marketing Communications. BG Smith International Journal of Integrated Marketing Communications 2 (1), 2010 | 31 | 2010 |
| Revisiting gendered assumptions of practitioner power: An exploratory study examining the role of social media expertise H Lee, KR Place, BG Smith Public Relations Review 44 (2), 191-200, 2018 | 22 | 2018 |
| Representing PR in the marketing mix: A study on public relations variables in marketing mix modeling BG Smith Institute for Public Relations, 1-35, 2008 | 22 | 2008 |
| What amounts to a paracrisis? Interactivity as a lens for evaluating social media‐propagated crises SB Smith, BG Smith Journal of Contingencies and Crisis Management 30 (2), 204-216, 2022 | 21 | 2022 |