| Who are the social media influencers? A study of public perceptions of personality K Freberg, K Graham, K McGaughey, LA Freberg Public relations review 37 (1), 90-92, 2011 | 3286 | 2011 |
| Intention to comply with crisis messages communicated via social media K Freberg Public Relations Review 38 (3), 416-421, 2012 | 256 | 2012 |
| Managing and sharing H1N1 crisis information using social media bookmarking services K Freberg, MJ Palenchar, SR Veil Public relations review 39 (3), 178-184, 2013 | 202 | 2013 |
| Social media for strategic communication: Creative strategies and research-based applications K Freberg Sage Publications, 2021 | 184 | 2021 |
| Using value modeling to evaluate social media messages: The case of Hurricane Irene K Freberg, K Saling, KG Vidoloff, G Eosco Public Relations Review 39 (3), 185-192, 2013 | 126 | 2013 |
| Social media: The new mantra for managing reputation A Kaul, V Chaudhri, D Cherian, K Freberg, S Mishra, R Kumar, J Pridmore, ... Vikalpa 40 (4), 455-491, 2015 | 123 | 2015 |
| Social media education: Industry leader recommendations for curriculum and faculty competencies K Freberg, CM Kim Journalism & Mass Communication Educator 73 (4), 379-391, 2018 | 79 | 2018 |
| The infographics assignment: A qualitative study of students’ and professionals’ perspectives K Freberg Public Relations Journal 8 (4), 1-22, 2014 | 65 | 2014 |
| Public relations and customer service: Employer perspectives of social media proficiency K Sutherland, K Freberg, C Driver, U Khattab Public Relations Review 46 (4), 101954, 2020 | 58 | 2020 |
| THE DIGITAL ERA HAS CHANGED MARKETING: A GUIDE TO USING INDUSTRY CERTIFICATIONS AND EXPLORATION OF STUDENT PERCEPTIONS OF EFFECTIVENESS D Laverie, W Humphrey, KT Manis, K Freberg Marketing Education Review, https://doi.org/10.1080/10528008.2020.17, 2020 | 56 | 2020 |
| Bridging organizational identity and reputation messages online: a conceptual model NC Huang-Horowitz, K Freberg Corporate Communications: An International Journal 21 (2), 195-212, 2016 | 56 | 2016 |
| Hootsuite University: Equipping academics and future PR professionals for social media success ES Kinsky, K Freberg, C Kim, M Kushin, W Ward Journal of Public Relations Education 2 (1), 1-18, 2016 | 56 | 2016 |
| Welcome or not: Comparing# refugee posts on Instagram and Pinterest JPD Guidry, LL Austin, KE Carlyle, K Freberg, M Cacciatore, S Meganck, ... American Behavioral Scientist 62 (4), 512-531, 2018 | 47 | 2018 |
| Teaching digital and social media analytics: Exploring best practices and future implications for public relations pedagogy M Ewing, CM Kim, ES Kinsky, S Moore, K Freberg Journal of Public Relations Education 4 (2), 51-86, 2018 | 45 | 2018 |
| Using the theory of planned behavior to predict intention to comply with a food recall message K Freberg Health Communication 28 (4), 359-365, 2013 | 43 | 2013 |
| The rich get richer: Online and offline social connectivity predicts subjective loneliness K Freberg, R Adams, K McGaughey, L Freberg Media Psychology Review 3 (1), 103-115, 2010 | 43 | 2010 |
| The state of social media curriculum: Exploring professional expectations of pedagogy and practices to equip the next generation of professionals C Kim, K Freberg Journal of Public Relations Education 2 (2), 68-82, 2017 | 38 | 2017 |
| Discovering public relations: An introduction to creative and strategic practices K Freberg Sage Publications, 2024 | 37 | 2024 |
| Influencer relations: Establishing the concept and process for public relations BG Smith, G Golan, K Freberg Public Relations Review 49 (2), 102305, 2023 | 34 | 2023 |
| All about that tweet: student perceptions of professors’ social media use in the classroom P Merle, K Freberg Journal of Research in Interactive Marketing 10 (2), 124-136, 2016 | 26 | 2016 |
Laura FrebergProfessor of Psychology, California Polytechnic State University, San Luis ObispoVerified email at calpoly.edu
