| University student social media use and its influence on offline engagement in higher educational communities KE Sutherland, C Davis, U Teron, I Visser Student Success 9 (2), 13, 2018 | 96 | 2018 |
| Strategic Social Media Management Theory and Practice 2nd Edition KE Sutherland Palgrave Macmillan, 2024 | 66 | 2024 |
| Public relations and customer service: Employer perspectives of social media proficiency K Sutherland, K Freberg, C Driver, U Khattab Public Relations Review 46 (4), 1-7, 2020 | 58 | 2020 |
| Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective S Kay, R Mulcahy, K Sutherland, M Lawley Journal of Marketing Management 39 (7-8), 550-584, 2023 | 55 | 2023 |
| Non-traditional students’ preferences for learning technologies and impacts on academic self-efficacy K Sutherland, G Brock, MJ de Villiers Scheepers, PM Millear, S Norman, ... Journal of Computing in Higher Education, 2023 | 45 | 2023 |
| Undergraduate perceptions of social media proficiency and graduate employability: A pilot study K Sutherland, S Ho Higher Education, Skills and Work-Based Learning 7 (3), 261-274, 2017 | 38 | 2017 |
| Using propinquital loops to blend social media and offline spaces: a case study of the ALS Ice-Bucket Challenge KE Sutherland Media International Australia 160 (1), 78-88, 2016 | 37 | 2016 |
| Academic Perspectives and Approaches to Social Media Use in Higher Education: A Pilot Study K Sutherland, U Terton, C Davis, C Driver, I Visser International Journal of Teaching and Learning in Higher Education 32 (1), 1-12, 2020 | 34 | 2020 |
| Public relations practitioners and social media: themes in a global context P Robson, KE Sutherland Refereed Proceedings of the world public relations forum, 103-107, 2012 | 24 | 2012 |
| The influence of transmedia storytelling portfolio examples on employer perceptions of public relations graduate employability–a pilot study KE Sutherland, R Barker Asia Pacific Public Relations Journal 15 (1), 55-70, 2014 | 17 | 2014 |
| A double-edged sword? Identifying the influence of peers, mass and social media on engagement in mobile phone use while driving. J Stefanidis, K. B., Truelove, V., Freeman, J., Mills, L., Nicolls, M ... Transportation Research Part F: Traffic Psychology and Behaviour 87, 19-29, 2022 | 16 | 2022 |
| Australian employer perceptions of unprofessional social media behaviour and its impact on graduate employability K Sutherland, K Freberg, C Driver Journal of Teaching and Learning for Graduate Employability 10 (2), 104-121, 2019 | 14 | 2019 |
| Training clients in digital marketing: The key to a feel-good B2B relationship with SMEs K Sutherland, R Mulcahy, J Burgess, M Lawley Industrial Marketing Management 127, 148-163, 2025 | 13 | 2025 |
| Issues and challenges identified in the development of a broad multidisciplinary work integrated learning package KE Sutherland, M Symmons Asia-Pacific Journal of Cooperative Education 14 (4), 295-304, 2013 | 13 | 2013 |
| Immersive simulation as a public relations pedagogical tool KE Sutherland, A Ward Asia Pacific Public Relations Journal 19, 66-82, 2018 | 12 | 2018 |
| What is Transmedia Brand Storytelling? KE Sutherland, R Barker Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice …, 2023 | 11 | 2023 |
| Social media behaviors and barriers impacting women e-commerce entrepreneurs in rural Australia: A pilot study K Sutherland, S Casey, G Crimmins Community Development, 1-20, 2024 | 10 | 2024 |
| Social media metrics: From vanity to sanity K Sutherland The Sage handbook of social media marketing, 403-421, 2022 | 8 | 2022 |
| Digital learning: Standards and best practices for public relations education in undergraduate programs K Kim, Carolyn, Freberg, Karen., Sutherland, Karen. & Quesenberry Journal of Public Relations Education 7 (2), 77-105, 2021 | 8 | 2021 |
| Public Relations and Strategic Communication K Sutherland, S Ali, U Khattab | 7 | 2019 |
Richie BarkerLecturer in Communication, Deakin UniversityVerified email at deakin.edu.au
