| Testing the impact of message interactivity on relationship management and organizational reputation H Lee, H Park Journal of public relations research 25 (2), 188-206, 2013 | 138 | 2013 |
| Show us you are real: The effect of human-versus-organizational presence on online relationship building through social networking sites H Park, H Lee Cyberpsychology, Behavior, and Social Networking 16 (4), 265-271, 2013 | 123 | 2013 |
| Public relations practitioners’ management of fake news: Exploring key elements and acts of information authentication MR Jahng, H Lee, A Rochadiat Public Relations Review 46 (2), 101907, 2020 | 84 | 2020 |
| Framing medical tourism: an analysis of persuasive appeals, risks and benefits, and new media features of medical tourism broker websites H Lee, KB Wright, M O’Connor, K Wombacher Health communication 29 (7), 637-645, 2014 | 77 | 2014 |
| The role of storytelling in crisis communication: A test of crisis severity, crisis responsibility, and organizational trust H Lee, MR Jahng Journalism & Mass Communication Quarterly 97 (4), 981-1002, 2020 | 72 | 2020 |
| Third-person effect and pandemic flu: The role of severity, self-efficacy method mentions, and message source H Lee, SA Park Journal of health communication 21 (12), 1244-1250, 2016 | 67 | 2016 |
| Utilizing audiovisual and gain-framed messages to attenuate psychological reactance toward weight management health messages H Lee, GT Cameron Health communication 32 (1), 72-81, 2017 | 47 | 2017 |
| Resource-based public relations efforts for university reputation from an agenda-building and agenda-setting perspective Y Lee, W Wanta, H Lee Corporate Reputation Review 18 (3), 195-209, 2015 | 43 | 2015 |
| Assessment of motion media on believability and credibility: An exploratory study H Lee, SA Park, YA Lee, GT Cameron Public Relations Review 36 (3), 310-312, 2010 | 42 | 2010 |
| The Analysis of Self-Presentation of Fortune 500 Corporations in Corporate Web Sites J Park, H Lee, H Hong Business & Society 55 (5), 706-737, 2016 | 38 | 2016 |
| Canonical correlation analysis of online video advertising viewing motivations and access characteristics J Lee, H Lee new media & society 14 (8), 1358-1374, 2012 | 37 | 2012 |
| Brand communities on Instagram: Exploring Fortune 500 companies’ Instagram communication practices B Kim, S Hong, H Lee International Journal of Strategic Communication 15 (3), 177-192, 2021 | 28 | 2021 |
| What are Americans seeing? Examining the message frames of local television health news stories H Lee, YA Lee, SA Park, E Willis, GT Cameron Health Communication 28 (8), 846-852, 2013 | 28 | 2013 |
| Defining obesity: Second-level agenda setting attributes in black newspapers and general audience newspapers H Lee, ME Len-Ríos Journal of health communication 19 (10), 1116-1129, 2014 | 27 | 2014 |
| The face tells all: Testing the impact of physical attractiveness and social media information of spokesperson on message effectiveness during a crisis S Hong, H Lee, EK Johnson Journal of Contingencies and Crisis Management 27 (3), 257-264, 2019 | 24 | 2019 |
| Revisiting gendered assumptions of practitioner power: An exploratory study examining the role of social media expertise H Lee, KR Place, BG Smith Public Relations Review 44 (2), 191-200, 2018 | 22 | 2018 |
| “Female empowerment is being commercialized”: online reception of girl crush trend among feminist K-pop fans Q Sun, D Paje’, H Lee Feminist Media Studies 23 (8), 4156-4169, 2023 | 18 | 2023 |
| How does it depend?: A systematic review of the contingency theory of accommodation in communication scholarship H Lee, S Hong, B Kim, J MacPherson Public relations review 48 (1), 102148, 2022 | 18 | 2022 |
| Consumer responses to covert marketing communications: A case of native advertising disclosure in news contexts I Ju, H Lee, B Sherrick Journal of promotion management 28 (7), 1107-1128, 2022 | 17 | 2022 |
| Integrated influence? Exploring public relations power in integrated marketing communication. K Place, B Smith, H Lee Public Relations Journal 10 (1), 1-36, 2016 | 14 | 2016 |
Hyojung ParkLouisiana State UniversityVerified email at lsu.edu
