| The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed? J Yang, W Kim, N Amblee, J Jeong European Journal of Marketing 46 (11/12), 1523-1538, 2012 | 171 | 2012 |
| Advertising as information for ranking e-commerce search listings J Yang, NS Sahni, HS Nair, X Xiong Marketing science 43 (2), 360-377, 2024 | 38 | 2024 |
| High-energy ad content: A large-scale investigation of tv commercials J Yang, Y Xie, L Krishnamurthi, P Papatla Journal of Marketing Research 59 (4), 840-859, 2022 | 27 | 2022 |
| Using grocery data for credit decisions JY Lee, J Yang, ET Anderson Management Science 71 (4), 2753-2777, 2025 | 25* | 2025 |
| FaceCAPTCHA: a CAPTCHA that identifies the gender of face images unrecognized by existing gender classifiers J Kim, S Kim, J Yang, J Ryu, KY Wohn Multimedia tools and applications 72 (2), 1215-1237, 2014 | 25 | 2014 |
| Using online media sharing behavior as implicit feedback for collaborative filtering G Go, J Yang, H Park, S Han 2010 IEEE Second International Conference on Social Computing, 439-445, 2010 | 23 | 2010 |
| AgeCAPTCHA: an Image-based CAPTCHA that Annotates Images of Human Faces with their Age Groups. J Kim, J Yang, K Wohn KSII Transactions on Internet & Information Systems 8 (3), 2014 | 13 | 2014 |
| Digitization and Flexibility: Evidence from the South Korean Movie Market J Yang, ET Anderson, BR Gordon Marketing Science 40 (5), 821-843, 2021 | 12* | 2021 |
| Commercial Success Through Commercials? Advertising and Pay-TV Operators. J Yang, JY Lee, PK Chintagunta Journal of Marketing Research (JMR) 58 (5), 2021 | 11 | 2021 |
| Measuring user similarity using electric circuit analysis: Application to collaborative filtering J Yang, J Kim, W Kim, YH Kim PloS one 7 (11), e49126, 2012 | 10 | 2012 |
| Seasonality in the Non-US Motion Picture Industry: A Case of South Korea J Yang, W Kim Journal of Media Economics 27 (1), 38-55, 2014 | 8 | 2014 |
| Who benefits from alternative data for credit scoring? Evidence from Peru JY Lee, J Yang, ET Anderson Journal of Marketing Research 63 (1), 105-126, 2026 | 5 | 2026 |
| 이동통신기기의 휴먼 인터페이스 요소 분석 및 사용자 감성 만족도 평가 임현숙， 한성호， 박원규， 양준혁 대한인간공학회 학술대회논문집, 301-305, 2007 | 4 | 2007 |
| 휴대폰 문자메시지 (SMS) 검색 기능의 사용성 평가 양준혁， 김희진， 한성호， 박원규 대한인간공학회 학술대회논문집, 157-161, 2007 | 4 | 2007 |
| Properties of Alternative Data for Fairer Credit Risk Predictions JY Lee, J Yang Journal of Data-centric Machine Learning Research, 2024 | 3 | 2024 |
| Word of mouth and critical reviews for the motion picture industry in South Korea: On mainstream and non-mainstream movies J Yang, L Kim, N Amblee, W Kim 2009 42nd Hawaii International Conference on System Sciences, 1-10, 2009 | 3 | 2009 |
| Acquaintances Clustering for Social Relationship-Based Indexing of Digital Photos J Kim, T Jang, J Yang, J Ryu IFIP Human-Computer Interaction Symposium, 163-174, 2010 | 2 | 2010 |
| Does Ad Transparency Work? Evidence from Video Ads A Kapoor, J Yang, A Sachdeva, A Sharma Evidence from Video Ads (January 20, 2025), 2025 | 1 | 2025 |
| Using an interactive donation box to promote donations to charities L Kim, J Yang, A Kang, C Shin, WS Yeo INTERNATIONAL JOURNAL OF INTERDISCIPLINARY SOCIAL SCIENCE 4 (2), 31-45, 2009 | 1 | 2009 |
| Ad Aversion and In-App Purchases E Bae, J Yang, S Ryu International Conference on Information Systems, 2024 | | 2024 |
Wonjoon KimKAIST, School of Business and Technology ManagementVerified email at kaist.edu
