| Does AMD spur Intel to innovate more? R Goettler, B Gordon Journal of Political Economy 119 (6), 2011 | 439 | 2011 |
| A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook BR Gordon, F Zettelmeyer, N Bhargava, D Chapsky Marketing Science 38 (2), 193-225, 2019 | 407 | 2019 |
| Inefficiencies in digital advertising markets BR Gordon, K Jerath, Z Katona, S Narayanan, J Shin, KC Wilbur Journal of Marketing 85 (1), 7-25, 2021 | 286 | 2021 |
| A New Approach to Estimating the Production Function for Housing D Epple, B Gordon, H Sieg The American Economic Review 100 (3), 905-924, 2010 | 286 | 2010 |
| A dynamic model of consumer replacement cycles in the PC processor industry BR Gordon Marketing Science 28 (5), 846-867, 2009 | 204 | 2009 |
| Advertising Effects in Presidential Elections B Gordon, W Hartmann Marketing Science 32 (1), 19-35, 2013 | 180 | 2013 |
| Does price elasticity vary with economic growth? A cross-category analysis B Gordon, A Goldfarb, Y Li Journal of Marketing Research 50 (1), 4-23, 2013 | 161 | 2013 |
| Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement BR Gordon, R Moakler, F Zettelmeyer Marketing Science 42 (4), 768-793, 2023 | 123 | 2023 |
| A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes BR Gordon, B Sun Marketing Science 34 (3), 452 - 470, 2015 | 111 | 2015 |
| Field studies of psychologically targeted ads face threats to internal validity D Eckles, BR Gordon, GA Johnson Proceedings of the National Academy of Sciences 115 (23), E5254-E5255, 2018 | 80 | 2018 |
| Advertising competition in presidential elections BR Gordon, WR Hartmann Quantitative Marketing and Economics 14 (1), 1-40, 2016 | 73* | 2016 |
| Competitive Strategy for Open Source Software V Kumar, B Gordon, K Srinivasan Marketing Science 30 (6), 1066-1078, 2011 | 72 | 2011 |
| Marketing and Politics: Models, Behavior, and Policy Implications BR Gordon, M Lovett, R Shachar, K Arceneaux, O Urminsky Marketing Letters 23 (2), 391-403, 2012 | 70 | 2012 |
| Competition and product innovation in dynamic oligopoly RL Goettler, BR Gordon Quantitative Marketing and Economics 12 (1), 1-42, 2014 | 65 | 2014 |
| Drs. Muth and Mills Meet Dr. Tiebout: Integrating Location-Specific Amenities into Multi-Community Equilibrium Models D Epple, B Gordon, H Sieg Journal of regional science 50 (1), 381-400, 2010 | 52 | 2010 |
| An empirical study of national vs. local pricing by chain stores under competition Y Li, BR Gordon, O Netzer Marketing Science 37 (5), 812-837, 2018 | 30 | 2018 |
| Disentangling the effects of ad tone on voter turnout and candidate choice in presidential elections BR Gordon, MJ Lovett, B Luo, JC Reeder III Management Science 69 (1), 220-243, 2023 | 25 | 2023 |
| Predictive incrementality by experimentation (pie) for ad measurement BR Gordon, R Moakler, F Zettelmeyer arXiv preprint arXiv:2304.06828, 2023 | 19 | 2023 |
| Multiplicity of equilibria and information structures in empirical games: challenges and prospects: Session at the 9th Triennial Choice Symposium RN Borkovsky, PB Ellickson, BR Gordon, V Aguirregabiria, P Gardete, ... Marketing Letters 26 (2), 115-125, 2015 | 19 | 2015 |
| Measuring long-run marketing effects and their implications for long-run marketing decisions BJ Bronnenberg, JP Dubé, CF Mela, P Albuquerque, T Erdem, B Gordon, ... Marketing Letters 19 (3), 367-382, 2008 | 19 | 2008 |
Dennis EppleProfessor of Economics, Carnegie MellonVerified email at cmu.edu
