| Will social media kill branding? C Kohli, R Suri, A Kapoor Business horizons 58 (1), 35-44, 2015 | 454 | 2015 |
| Generative AI and personalized video advertisements M Kumar, A Kapoor Available at SSRN 4614118, 2024 | 35 | 2024 |
| Frontiers: Generative AI and personalized video advertisements A Kapoor, M Kumar Marketing Science, 2025 | 20 | 2025 |
| How do platform participants respond to an unfair rating? An analysis of a ride-sharing platform using a quasi-experiment A Kapoor, CE Tucker An Analysis of a Ride-Sharing Platform Using a Quasi-Experiment (October 24 …, 2017 | 14 | 2017 |
| Multiobjective personalization of marketing interventions O Rafieian, A Kapoor, A Sharma Marketing Science 44 (2), 457-477, 2025 | 12 | 2025 |
| Pioneering the health care quality improvement in India using Six Sigma: A case study of a northern India hospital A Kapoor, R Bhaskar, A Vo Journal of Cases on Information Technology (JCIT) 14 (4), 41-55, 2012 | 9 | 2012 |
| Does emotional matching between video ads and content lead to better engagement: Evidence from a large-scale field experiment A Kapoor, S Narayanan, A Sharma Stanford University Graduate School of Business Research Paper, 2022 | 7 | 2022 |
| Multi-objective personalization of the length and skippability of video advertisements O Rafieian, A Kapoor, A Sharma Multi-Objective Personalization of the Length and Skippability of Video …, 2023 | 4 | 2023 |
| Does Access to Human Coaches Lead to More Weight Loss than with AI Coaches Alone? A Kapoor, S Narayanan, P Manchanda Stanford University, Graduate School of Business Research Papers, 2023 | 2 | 2023 |
| Does Ad Transparency Work? Evidence from Video Ads A Kapoor, J Yang, A Sachdeva, A Sharma Evidence from Video Ads (January 20, 2025), 2025 | 1 | 2025 |
| Value of Notifications & Information Obfuscation: Experimental Evidence from a Hyper-local News Platform A Kapoor Available at SSRN 4191393, 2022 | | 2022 |
| Does Ad Transparency Work? Evidence from Video Ads | | |
