| Measuring the dynamic effects of promotions on brand choice P Papatla, L Krishnamurthi Journal of Marketing research 33 (1), 20-35, 1996 | 355 | 1996 |
| An investigation of reference price segments T Mazumdar, P Papatla Journal of Marketing Research 37 (2), 246-258, 2000 | 336 | 2000 |
| Relative importance of online versus offline information for Internet purchases: Product category and Internet experience effects A Cheema, P Papatla Journal of Business Research 63 (9-10), 979-985, 2010 | 292 | 2010 |
| Sharing economy: Review of current research and future directions C Narasimhan, P Papatla, B Jiang, PK Kopalle, PR Messinger, S Moorthy, ... Customer needs and solutions 5 (1), 93-106, 2018 | 160 | 2018 |
| Loyalty differences in the use of internal and external reference prices T Mazumdar, P Papatla Marketing Letters 6 (2), 111-122, 1995 | 160 | 1995 |
| Advertising: stimulant or suppressant of online word of mouth? J Feng, P Papatla Journal of Interactive Marketing 25 (2), 75-84, 2011 | 123 | 2011 |
| Accounting for heterogeneity and dynamics in the loyalty–price sensitivity relationship L Krishnamurthi, P Papatla Journal of Retailing 79 (2), 121-135, 2003 | 110 | 2003 |
| A probit model of choice dynamics P Papatla, L Krishnamurthi Marketing science 11 (2), 189-206, 1992 | 94 | 1992 |
| Choosing the right mix of on-line affiliates: How do you select the best? P Papatla, A Bhatnagar Journal of Advertising 31 (3), 69-81, 2002 | 72 | 2002 |
| Is online word of mouth higher for new models or redesigns? An investigation of the automobile industry J Feng, P Papatla Journal of Interactive Marketing 26 (2), 92-101, 2012 | 53 | 2012 |
| Composing tweets to increase retweets NY Jalali, P Papatla International Journal of Research in Marketing 36 (4), 647-668, 2019 | 52 | 2019 |
| Identifying locations for targeted advertising on the Internet PP Amit Bhatnagar International Journal of Electronic Commerce 5 (3), 23-44, 2001 | 51 | 2001 |
| The palette that stands out: Color compositions of online curated visual UGC that attracts higher consumer interaction NY Jalali, P Papatla Quantitative Marketing and Economics 14 (4), 353-384, 2016 | 42 | 2016 |
| Gender difference in price and promotion response T Mazumdar, P Papatla Pricing Strategy & Practice 3 (1), 21, 1995 | 41 | 1995 |
| Increasing online sales by facilitating spillover shopping A Bhatnagar, P Papatla Journal of Retailing and Consumer Services 29, 58-69, 2016 | 37 | 2016 |
| Do online shopping styles affect preferred site attributes? An empirical investigation and retailing implications P Papatla Journal of Retailing and Consumer Services 18 (4), 362-369, 2011 | 34 | 2011 |
| A multiplicative fixed-effects model of consumer choice P Papatla Marketing Science 15 (3), 243-261, 1996 | 34 | 1996 |
| Google or BizRate? How search engines and comparison sites affect unplanned choices of online retailers P Papatla, FO Liu Journal of Business Research 62 (11), 1039-1045, 2009 | 32 | 2009 |
| Do habits influence the types of information that smartphone shoppers seek? A Bhatnagar, P Papatla Journal of Business Research 94, 89-98, 2019 | 30 | 2019 |
| High-energy ad content: A large-scale investigation of TV commercials J Yang, Y Xie, L Krishnamurthi, P Papatla Journal of Marketing Research 59 (4), 840-859, 2022 | 27 | 2022 |
