| Consumer behavior, buying, having, and being MR Solomon, TK Panda Pearson Education India, 2011 | 19449* | 2011 |
| Consumer behavior: Buying, having, and being MR Solomon, DW Dahl, K White, JL Zaichkowsky, R Polegato pearson, 2014 | 4259 | 2014 |
| O Comportamento do consumidor-: comprando, possuindo e sendo MR Solomon Bookman Editora, 2016 | 4038 | 2016 |
| Social media marketing TL Tuten SAGE publications ltd, 2023 | 3989 | 2023 |
| A role theory perspective on dyadic interactions: the service encounter MR Solomon, C Surprenant, JA Czepiel, EG Gutman Journal of marketing 49 (1), 99-111, 1985 | 3463 | 1985 |
| The role of products as social stimuli: A symbolic interactionism perspective MR Solomon Journal of Consumer research 10 (3), 319-329, 1983 | 2952 | 1983 |
| Predictability and personalization in the service encounter CF Surprenant, MR Solomon Journal of marketing 51 (2), 86-96, 1987 | 2180 | 1987 |
| Comportamiento del consumidor M Salomón Pearson educación, 2008 | 2083 | 2008 |
| Marketing: Real people, real decisions MR Solomon Pearson Education, 2009 | 1705* | 2009 |
| The service encounter: Managing employee/customer interaction in service businesses JA Czepiel, MR Solomon, CF Surprenant (No Title), 1985 | 1155* | 1985 |
| The beauty match-up hypothesis: Congruence between types of beauty and product images in advertising MR Solomon, RD Ashmore, LC Longo Journal of advertising 21 (4), 23-34, 1992 | 468 | 1992 |
| Beauty Before the Eyes of Beholders: The Cultural Encoding of Beauty Types in Magazine Advertising and Music Television BG Englis, MR Solomon, RD Ashmore Journal of advertising 23 (2), 49-64, 1994 | 382 | 1994 |
| Self-consciousness and clothing MR Solomon, J Schopler Personality and social psychology bulletin 8 (3), 508-514, 1982 | 381 | 1982 |
| Marketing očima světových marketing manažerů MR Solomon, GW Marshall, EW Stuart Computer Press, 2006 | 369 | 2006 |
| To Be and Not to Be: Lifestyle Imagery, Reference Groups, and The Clustering of America BG Englis, MR Solomon Journal of Advertising 24 (1), 13-28, 1995 | 361 | 1995 |
| What is the learning curve for the anterior approach for total hip arthroplasty? RN de Steiger, M Lorimer, M Solomon Clinical Orthopaedics and Related Research® 473 (12), 3860-3866, 2015 | 331 | 2015 |
| Konsumentenverhalten MR Solomon, U Schulz Pearson, 2013 | 322* | 2013 |
| An old model for a new age: Consumer decision making in participatory digital culture R Ashman, MR Solomon, J Wolny Journal of Customer Behaviour 14 (2), 127-146, 2015 | 288 | 2015 |
| The forest or the trees?: A gestalt approach to symbolic consumption MR Solomon, H Assael Marketing and semiotics: New directions in the study of signs for sale, 189-218, 1987 | 260 | 1987 |
| Consumer behavior: Buying, having, and being (Vol. 10) MR Solomon, DW Dahl, K White, JL Zaichkowsky, R Polegato London: Pearson, 2014 | 248 | 2014 |
Basil G. EnglisRichard Edgerton Professor of Marketing, Berry CollegeVerified email at berry.edu
