| ‘No rules, just right’or is it? The role of themed restaurants as cultural ambassadors NT Wood, CL Muñoz Tourism and Hospitality research 7 (3-4), 242-255, 2007 | 228 | 2007 |
| Tweet this, not that: A comparison between brand promotions in microblogging environments using celebrity and company-generated tweets NT Wood, JN Burkhalter Journal of Marketing Communications 20 (1-2), 129-146, 2014 | 186 | 2014 |
| Real or blarney? A cross‐cultural investigation of the perceived authenticity of Irish pubs CL Muñoz, NT Wood, MR Solomon Journal of Consumer Behaviour: An International Research Review 5 (3), 222-234, 2006 | 161 | 2006 |
| A recipe for success: understanding regional perceptions of authenticity in themed restaurants C Lego Muñoz, NT Wood International Journal of Culture, Tourism and Hospitality Research 3 (3 …, 2009 | 108 | 2009 |
| Political star power and political parties: Does celebrity endorsement win first-time votes? NT Wood, KC Herbst Journal of political marketing 6 (2-3), 141-158, 2007 | 102 | 2007 |
| Virtual Social Identity and Consumer Behavior NT Wood, MR Solomon Virtual Social Identity and Consumer Behavior 27 (6), 563-564, 2010 | 96* | 2010 |
| A Thirst for the Real Thing in Themed Retail Environments: Consumer Authenticity in Irish Pubs C Lego, N Wood, M Solomon, S McFee Journal of Food Business Research 5 (2), 61-74, 2000 | 96 | 2000 |
| Welcome to the matrix: E-Learning gets a second life NT Wood, MR Solomon, D Allan Marketing Education Review 18 (2), 47-53, 2008 | 77 | 2008 |
| Personalisation of online avatars: is the messenger as important as the message? NT Wood, MR Solomon, BG Englis International Journal of Internet Marketing and Advertising 2 (1-2), 143-161, 2005 | 70 | 2005 |
| Update status: The state of social media marketing curriculum CL Muñoz, NT Wood Journal of Marketing Education 37 (2), 88-103, 2015 | 67 | 2015 |
| Clear, conspicuous, and concise: Disclosures and Twitter word-of-mouth JN Burkhalter, NT Wood, SA Tryce Business Horizons 57 (3), 319-328, 2014 | 41 | 2014 |
| Unplugged: Digital detox enhances student learning NT Wood, C Muñoz Marketing Education Review 31 (1), 14-25, 2021 | 32 | 2021 |
| It's a small world after all: Cross-cultural collaborative exercises CL Muñoz, NT Wood, H Cherrier Marketing Education Review 16 (1), 53-57, 2006 | 20 | 2006 |
| From Interactive to Immersive: Marketing Education takes a Virtual Leap of Faith NT Wood, MR Solomon, LR Wetsch, K Hudson Journal of Advertising Education 13 (1), 64-72, 2009 | 16 | 2009 |
| Maximizing commerce and marketing strategies through micro-blogging JN Burkhalter, NT Wood IGI Global, 2015 | 14 | 2015 |
| Incorporating ethics into the marketing communications class: The case of old Joe and new Jo Camel N Allan, David: Wood Marketing Education Review 19 (3), 49, 2009 | 14* | 2009 |
| Virtual Social Identity: Welcome to the Metaverse M Solomon, W N Virtual Social Identity and Consumer Behavior, 2009 | 11 | 2009 |
| A formula for success: How Formula One racing embraced digital and social media to engage fans NT Wood, JN Burkhalter Journal of Digital & Social Media Marketing 11 (1), 43-59, 2023 | 9 | 2023 |
| Adonis or atrocious: Spokesavatars and source effects in immersive digital environments NT Wood, MR Solomon Handbook of research on digital media and advertising: User generated …, 2011 | 9 | 2011 |
| # Share: How to Mobilize Social Word of Mouth (sWOM) NT Wood, CK Muñoz Business Expert Press, 2017 | 8 | 2017 |
Janée N. BurkhalterProfessor of Marketing, Saint Joseph's UniversityVerified email at sju.edu
