| Tweet this, not that: A comparison between brand promotions in microblogging environments using celebrity and company-generated tweets NT Wood, JN Burkhalter Journal of Marketing Communications, 1-18, 2013 | 186 | 2013 |
| Advertising to the beat: An analysis of brand placements in hip-hop music videos JN Burkhalter, CG Thornton Journal of Marketing Communications, 1-17, 2012 | 99 | 2012 |
| Yo, DJ, That's My Brand: An Examination of Consumer Response to Brand Placements in Hip-Hop Music NS Ferguson, JN Burkhalter Journal of Advertising 44 (1), 47-57, 2015 | 72 | 2015 |
| Relationship Marketing: An Important Tool For Success In The Marketplace H Nwakanma, AS Jackson, JN Burkhalter Journal of Business & Economics Research (JBER) 5 (2), 2007 | 71 | 2007 |
| The Story of Taste: Using EEGs and Self-Reports to Understand Consumer Choice CR Brown, AB Randolph, JN Burkhalter Kennesaw Journal of Undergraduate Research 2 (1), Article 5, 2012 | 47 | 2012 |
| Clear, conspicuous, and concise: Disclosures and Twitter word-of-mouth JN Burkhalter, NT Wood, SA Tryce Business Horizons 57 (3), 319-328, 2014 | 41 | 2014 |
| Music and its multitude of meanings: Exploring what makes brand placements in music videos authentic JN Burkhalter, CF Curasi, CG Thornton, N Donthu Journal of Brand Management, 1-21, 2017 | 28 | 2017 |
| Maximizing Commerce and Marketing Strategies through Micro-Blogging JN Burkhalter, NT Wood IGI Global, 2015 | 14 | 2015 |
| Must be the Music: Examining the Placement Effects of Character-Brand Association and Brand Prestige on Consumer Brand Interest within the Music Video Context C Thornton, J Burkhalter Journal of Promotion Management 21 (1), 126-141, 2015 | 13 | 2015 |
| Making ends meet: How will the elderly manage their finances and post-retirement expenses? GP Moschis, JN Burkhalter Journal of Financial Services Marketing 12 (3), 235-241, 2008 | 12 | 2008 |
| A Formula for Success: How Formula One Racing Embraced Digital and Social Media to Engage Fans NT Wood, JN Burkhalter Journal of Digital & Social Media Marketing 11 (1), 1-17, 2023 | 9 | 2023 |
| An Examination of the Motivation of Business University Students. CF Curasi, JN Burkhalter Business Education Digest, 2009 | 8 | 2009 |
| # SocialTV: Engaging viewers through social media JN Burkhalter, NT Wood Journal of Digital & Social Media Marketing 7 (2), 148-162, 2019 | 3 | 2019 |
| Fans, Fame, F(ph)ilanthropy and Fury: The Impact of Netflix’s ‘Drive to Survive’ on F1 Racing A Wood, JN Burkhalter Sage, 2023 | 2 | 2023 |
| Leverage the Power of Markets to Reduce Climate Risks While Creating Inclusive Prosperity JN Burkhalter, C Schellhorn Go green for environmental sustainability, 69-80, 2021 | 2* | 2021 |
| ‘Scandal’, wine and shopping: The social customer journey for the Camille 23-oz. wine glass MB Reeder, JN Burkhalter, NT Wood Journal of Digital & Social Media Marketing 10 (2), 159-172, 2022 | 1 | 2022 |
| Tweeting for Service: Twitter as a Communication Channel for Customer Service I Dalla Pozza, NT Wood, JN Burkhalter Maximizing Commerce and Marketing Strategies through Micro-Blogging, 111-129, 2015 | 1 | 2015 |
| Doctoral Student Life: Teaching Effectiveness, Research Productivity, and Time Management VL Crittenden, JN Burkhalter, IC Nelson, NJ Sirianni Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference …, 2014 | 1 | 2014 |
| Quality is becoming more about taste and less about cost: Eeg and survey study on consumer behavior C Brown, A Randolph, J Burkhalter Neuromarketing Theory & Practice, 16-17, 2013 | 1 | 2013 |
| 'Check the Rhyme': A Study of Brand References in Music Videos JN Burkhalter Marketing Dissertations, 14, 2009 | 1 | 2009 |
Natalie WoodSaint Joseph's UniversityVerified email at sju.edu
