| Consumer behavior: Buying, having, being (4th Edition) JP Michael R. Solomon, Rebekah Russell-Bennett Pearson Education 4, 516, 2019 | 500* | 2019 |
| Design for service inclusion: creating inclusive service systems by 2050 RP Fisk, AM Dean, L Alkire, A Joubert, J Previte, N Robertson, ... Journal of Service Management 29 (5), 834-858, 2018 | 346 | 2018 |
| Q methodology and rural research J Previte, B Pini, F Haslam‐McKenzie Sociologia ruralis 47 (2), 135-147, 2007 | 268 | 2007 |
| The value of health and wellbeing: an empirical model of value creation in social marketing N Zainuddin, R Russell-Bennett, J Previte European Journal of Marketing 47 (9), 1504-1524, 2013 | 241 | 2013 |
| Privacy, risk perception, and expert online behavior: An exploratory study of household end users J Drennan, G Sullivan, J Previte Journal of Organizational and End User Computing (JOEUC) 18 (1), 1-22, 2006 | 231 | 2006 |
| Social marketing’s consumer myopia: Applying a behavioural ecological model to address wicked problems L Brennan, J Previte, ML Fry Journal of Social Marketing 6 (3), 219-239, 2016 | 223 | 2016 |
| Fresh ideas: Services thinking for social marketing. Journal of Social Marketing R Russell-Bennett, M Woods, J Previte Journal of Social Marketing 3 (3), 223--238, 2013 | 217 | 2013 |
| Women’s bodies as sites of control: Inadvertent stigma and exclusion in social marketing L Gurrieri, J Previte, J Brace-Govan Journal of Macromarketing 33 (2), 128-143, 2013 | 192 | 2013 |
| A social marketing approach to value creation in a well-women's health service N Zainuddin, J Previte, R Russell-Bennett Journal of Marketing Management 27 (3-4), 361-385, 2011 | 137 | 2011 |
| Can a text message a week improve breastfeeding? D Gallegos, R Russell-Bennett, J Previte, J Parkinson BMC pregnancy and childbirth 14 (1), 374, 2014 | 131 | 2014 |
| Challenging the planned behavior approach in social marketing: emotion and experience matter J Parkinson, R Russell-Bennett, J Previte European Journal of Marketing 52 (3/4), 837-865, 2018 | 115 | 2018 |
| The role of emotional value for reading and giving eWOM in altruistic services J Previte, R Russell-Bennett, R Mulcahy, C Hartel Journal of Business Research 99, 157-166, 2019 | 101 | 2019 |
| Shaping safe drinking cultures: Evoking positive emotion to promote moderate‐drinking behaviour J Previte, R Russell‐Bennett, J Parkinson International Journal of Consumer Studies 39 (1), 12-24, 2015 | 101 | 2015 |
| Conceptualising value creation for social change management R Russell-Bennett, J Previte, N Zainuddin Australasian Marketing Journal 17 (4), 211-218, 2009 | 100 | 2009 |
| Coronavirus crisis and health care: learning from a service ecosystem perspective RJ Brodie, KR Ranjan, M Verreynne, Y Jiang, J Previte Journal of Service Theory and Practice 31 (2), 225-246, 2021 | 93 | 2021 |
| The role of desire in understanding intentions to drink responsibly: An application of the model of goal-directed behaviour ML Fry, J Drennan, J Previte, A White, D Tjondronegoro Journal of Marketing Management 30 (5-6), 551-570, 2014 | 84 | 2014 |
| A continuum of transformative service exchange: insights for service and social marketers J Previte, N Robertson Journal of Services Marketing 33 (6), 671-686, 2019 | 80 | 2019 |
| Consumer behaviour: buying, having, being (4th editio) MR Solomon, R Russell-Bennett, J Previte | 65 | 2019 |
| Strengthening social marketing research: Harnessing “insight” through ethnography L Brennan, ML Fry, J Previte Australasian Marketing Journal 23 (4), 286-293, 2015 | 56 | 2015 |
| Politics and identity in cyberspace B Pini, K Brown, J Previte Information, Communication & Society 7 (2), 167-184, 2004 | 56 | 2004 |
Rebekah Russell-BennettUniversity of CanberraVerified email at canberra.edu.au
