| Virtual reality, presence, and attitude change: Empirical evidence from tourism IP Tussyadiah, D Wang, TH Jung, MC Tom Dieck Tourism management 66, 140-154, 2018 | 1635 | 2018 |
| Effects of virtual reality and augmented reality on visitor experiences in museum T Jung, MC tom Dieck, H Lee, N Chung Information and communication technologies in tourism 2016, 621-635, 2016 | 871 | 2016 |
| The determinants of recommendations to use augmented reality technologies: The case of a Korean theme park T Jung, N Chung, MC Leue Tourism management 49, 75-86, 2015 | 799 | 2015 |
| An adoption framework for mobile augmented reality games: The case of Pokémon Go PA Rauschnabel, A Rossmann, MC tom Dieck Computers in human behavior 76, 276-286, 2017 | 773 | 2017 |
| Experiencing immersive virtual reality in museums H Lee, TH Jung, MC tom Dieck, N Chung Information & management 57 (5), 103229, 2020 | 626 | 2020 |
| What is augmented reality marketing? Its definition, complexity, and future T Rauschnabel, P.A., Babin, B., tom Dieck, M.C., Krey, N., Jung Journal of Business Research 142, 1140-1150, 2022 | 585 | 2022 |
| A Theoretical Model of Augmented Reality Acceptance in Urban Heritage Tourism MC tom Dieck, T Jung Current Issues in Tourism, 2018 | 564 | 2018 |
| Embodiment of wearable augmented reality technology in tourism experiences IP Tussyadiah, TH Jung, MC Tom Dieck Journal of Travel research 57 (5), 597-611, 2018 | 496 | 2018 |
| Augmented reality, virtual reality and 3D printing for the co-creation of value for the visitor experience at cultural heritage places TH Jung, MC Tom Dieck Journal of Place Management and Development 10 (2), 140-151, 2017 | 464 | 2017 |
| Value of augmented reality at cultural heritage sites: A stakeholder approach MC tom Dieck, TH Jung Journal of destination marketing & management 6 (2), 110-117, 2017 | 415 | 2017 |
| Cross-cultural differences in adopting mobile augmented reality at cultural heritage tourism sites TH Jung, H Lee, N Chung, MC tom Dieck International Journal of Contemporary Hospitality Management 30 (3), 1621-1645, 2018 | 399 | 2018 |
| User experience model for augmented reality applications in urban heritage tourism DI Han, MC tom Dieck, T Jung Journal of Heritage Tourism 13 (1), 46-61, 2018 | 394 | 2018 |
| Exploring the value of augmented reality for tourism EE Cranmer, MC tom Dieck, P Fountoulaki Tourism Management Perspectives 35, 100672, 2020 | 368 | 2020 |
| Determining visitor engagement through augmented reality at science festivals: An experience economy perspective MC tom Dieck, TH Jung, PA Rauschnabel Computers in Human Behavior 82, 44-53, 2018 | 279* | 2018 |
| Exploring the darkverse: A multi-perspective analysis of the negative societal impacts of the metaverse YK Dwivedi, N Kshetri, L Hughes, NP Rana, AM Baabdullah, AK Kar, ... Information systems frontiers 25 (5), 2071-2114, 2023 | 247 | 2023 |
| Augmented reality and virtual reality T Jung, MC tom Dieck Ujedinjeno Kraljevstvo: Springer International Publishing AG, 2018 | 224* | 2018 |
| The role of immersive technology in customer experience management MC Tom Dieck, DD Han Journal of marketing theory and practice 30 (1), 108-119, 2022 | 211 | 2022 |
| Mapping requirements for the wearable smart glasses augmented reality museum application MC tom Dieck, T Jung, DI Han Journal of Hospitality and Tourism Technology 7 (3), 230 - 253, 2016 | 208 | 2016 |
| An experiential view to children learning in museums with augmented reality N Moorhouse, MC tom Dieck, T Jung Museum Management and Curatorship 34 (4), 402-418, 2019 | 205 | 2019 |
| Technological innovations transforming the consumer retail experience: a review of literature N Moorhouse, MC tom Dieck, T Jung Augmented reality and virtual reality: Empowering human, place and business …, 2017 | 182 | 2017 |
Professor Timothy JungChair Professor of XR, Manchester Metropolitan University, Clarivate Highly Cited ResearcherVerified email at mmu.ac.uk
