| Virtual reality consumer experience escapes: preparing for the metaverse DID Han, Y Bergs, N Moorhouse Virtual Reality 26 (4), 1443-1458, 2022 | 434 | 2022 |
| Dublin AR: implementing augmented reality in tourism DI Han, T Jung, A Gibson Information and Communication Technologies in Tourism 2014: Proceedings of …, 2014 | 413 | 2014 |
| User experience model for augmented reality applications in urban heritage tourism DI Han, MC tom Dieck, T Jung Journal of Heritage Tourism 13 (1), 46-61, 2018 | 392 | 2018 |
| Emotions as core building blocks of an experience M Bastiaansen, XD Lub, O Mitas, TH Jung, MP Ascenção, DI Han, ... International Journal of Contemporary Hospitality Management 31 (2), 651-668, 2019 | 306 | 2019 |
| Consumer engagement via interactive artificial intelligence and mixed reality EC Sung, S Bae, DID Han, O Kwon International journal of information management 60, 102382, 2021 | 286 | 2021 |
| Esports matrix: Structuring the esports research agenda EE Cranmer, DID Han, M Van Gisbergen, T Jung Computers in Human Behavior 117, 106671, 2021 | 261 | 2021 |
| Virtual and augmented reality technologies to enhance the visitor experience in cultural tourism DID Han, J Weber, M Bastiaansen, O Mitas, X Lub Augmented reality and virtual reality: The power of AR and VR for business …, 2019 | 248 | 2019 |
| Mapping requirements for the wearable smart glasses augmented reality museum application MC Tom Dieck, T Jung, DI Han Journal of Hospitality and Tourism Technology 7 (3), 230-253, 2016 | 208 | 2016 |
| The role of immersive technology in customer experience management MC Tom Dieck, DD Han Journal of marketing theory and practice 30 (1), 108-119, 2022 | 199 | 2022 |
| Augmented Reality Smart Glasses (ARSG) visitor adoption in cultural tourism DID Han, MC Tom Dieck, T Jung Leisure Studies 38 (5), 618-633, 2019 | 181 | 2019 |
| Augmented reality advertising via a mobile app E Sung, DID Han, YK Choi Psychology & Marketing 39 (3), 543-558, 2022 | 116 | 2022 |
| What drives technology-enhanced storytelling immersion? The role of digital humans EC Sung, DID Han, S Bae, O Kwon Computers in Human Behavior 132, 107246, 2022 | 101 | 2022 |
| Metaverse for service industries: Future applications, opportunities, challenges and research directions T Jung, J Cho, DID Han, SJG Ahn, M Gupta, G Das, CY Heo, ... Computers in Human Behavior 151, 108039, 2024 | 92 | 2024 |
| An emotional roller coaster: Electrophysiological evidence of emotional engagement during a roller-coaster ride with virtual reality add-on M Bastiaansen, M Oosterholt, O Mitas, D Han, X Lub Journal of Hospitality & Tourism Research 46 (1), 29-54, 2022 | 76 | 2022 |
| Immersive experience framework: a Delphi approach DID Han, F Melissen, M Haggis-Burridge Behaviour & information technology 43 (4), 623-639, 2024 | 60 | 2024 |
| Augmented Reality (AR) in Urban Heritage Tourism. TH Jung, D Han e-Review of Tourism Research 5, 2014 | 56 | 2014 |
| Translating tourist requirements into mobile AR application engineering through QFD DID Han, T Jung, MC Tom Dieck International Journal of Human–Computer Interaction 35 (19), 1842-1858, 2019 | 53 | 2019 |
| Identifying tourist requirements for mobile AR tourism applications in urban heritage tourism DI Han, T Jung Augmented reality and virtual reality: empowering human, place and business …, 2017 | 49 | 2017 |
| Blowing your mind: a conceptual framework of augmented reality and virtual reality enhanced cultural visitor experiences using EEG experience measures DID Han, J Weber, M Bastiaansen, O Mitas, X Lub International Journal of Technology Marketing 14 (1), 47-68, 2020 | 35 | 2020 |
| Augmented reality (AR) in urban heritage tourism. e-Review of Tourism Research, 5 T Jung, D Han Recuperado de https://e-space. mmu. ac. uk/608512, 2014 | 35 | 2014 |
Professor Timothy JungChair Professor of XR, Manchester Metropolitan University, Clarivate Highly Cited ResearcherVerified email at mmu.ac.uk
