| Covariance-Based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations JF Hair Jr, BJ Babin, N Krey Journal of Advertising 46 (1), 163-177, 2017 | 1253 | 2017 |
| Wearable technologies: The role of usefulness and visibility in smartwatch adoption SHW Chuah, PA Rauschnabel, N Krey, B Nguyen, T Ramayah, S Lade Computers in Human Behavior 65, 276-284, 2016 | 791 | 2016 |
| What is augmented reality marketing? Its definition, complexity, and future PA Rauschnabel, BJ Babin, MC tom Dieck, N Krey, T Jung Journal of Business Research 142, 1140-1150, 2022 | 585 | 2022 |
| Brand management in higher education: the university brand personality scale PA Rauschnabel, N Krey, BJ Babin, BS Ivens Journal of Business Research 69 (8), 3077-3086, 2016 | 465 | 2016 |
| Still work and/or fun? Corroboration of the hedonic and utilitarian shopping value scale K Picot-Coupey, N Krey, E Huré, CL Ackermann Journal of Business Research 126, 578-590, 2021 | 199 | 2021 |
| Remembering shopping experiences: the shopping experience memory scale M Flacandji, N Krey Journal of Business Research 107, 279-289, 2020 | 145 | 2020 |
| How functional and emotional ads drive smartwatch adoption: The moderating role of consumer innovativeness and extraversion N Krey, SHW Chuah, T Ramayah, PA Rauschnabel Internet Research 29 (3), 578-602, 2019 | 144 | 2019 |
| I’ll have the usual: how restaurant brand image, loyalty, and satisfaction keep customers coming back JA Espinosa, DJ Ortinau, N Krey, L Monahan Journal of Product & Brand Management 27 (6), 599-614, 2018 | 127 | 2018 |
| The touchy issue of produce: Need for touch in online grocery retailing F Kühn, M Lichters, N Krey Journal of Business Research 117, 244-255, 2020 | 114 | 2020 |
| Shopping mall retailing: A bibliometric analysis and systematic assessment of Chebat's contributions N Krey, K Picot-Coupey, G Cliquet Journal of Retailing and Consumer Services 64, 102702, 2022 | 82 | 2022 |
| Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) P Rossi, N Krey Springer, 2018 | 72* | 2018 |
| Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) P Rossi, N Krey | 58* | 2018 |
| Exploring the Influence of Touch Points on Tourist Experiences at Crisis Impacted Destinations N Krey, MC tom Dieck, S Wu, P Fountoulaki Journal of Travel Research 62 (1), 39-54, 2023 | 49 | 2023 |
| How does ethics institutionalization reduce academic cheating? IT Popoola, B Garner, A Ammeter, N Krey, D Beu Ammeter, S Schafer Journal of Education for Business 92 (1), 29-35, 2017 | 42 | 2017 |
| Meta-analytic evidence on personal shopping value BJ Babin, N Krey Recherche et Applications en Marketing (English Edition) 35 (3), 124-132, 2020 | 34 | 2020 |
| Smartwatches: accessory or tool? The driving force of visibility and usefulness N Krey, P Rauschnabel, S Chuah, B Nguyen, D Hein, A Rossmann, ... Mensch und Computer 2016-Tagungsband, 10.18420/muc2016-mci-0067, 2016 | 26 | 2016 |
| Revealing the double‐edged sword: Introducing the Technology and Consumer Well‐being Paradox Model G McLean, N Krey, JB Barhorst Psychology & Marketing 42 (1), 5-20, 2025 | 25 | 2025 |
| Hedonic and utilitarian value: the role of shared responsibility in higher education services JT Cao, J Foster, G Yaoyuneyong, N Krey Journal of Marketing for Higher Education, 2019 | 23 | 2019 |
| Transcending reality: Introducing mental time travel experiences and their ability to influence brand outcomes JB Barhorst, G McLean, N Krey, A Javornik, H Evanschitzky Journal of Business Research 164, 113886, 2023 | 15 | 2023 |
| The joint effect of online reviews and manager responses in driving company ratings N Krey, S Wu, SHS Hsiao, TLJ Lin Tourism Management Perspectives 50, 101215, 2024 | 11 | 2024 |
Barry J. BabinPhil B. Hardin Professor of Marketing, University of MississippiVerified email at bus.olemiss.edu
