| Towards the smart tourism destination: Key factors in information source use on the tourist shopping journey A García-Milon, E Juaneda-Ayensa, C Olarte-Pascual, ... Tourism management perspectives 36, 100730, 2020 | 146 | 2020 |
| Assessing the moderating effect of COVID-19 on intention to use smartphones on the tourist shopping journey A García-Milon, C Olarte-Pascual, E Juaneda-Ayensa Tourism Management 87, 104361, 2021 | 91 | 2021 |
| Why do you want an organic coffee? Self-care vs. world-care: A new SOR model approach to explain organic product purchase intentions of Spanish consumers J Laos-Espinoza, E Juaneda-Ayensa, A García-Milon, C Olarte-Pascual Food Quality and Preference 118, 105203, 2024 | 30 | 2024 |
| Tourist purchases in a destination: what leads them to seek information from digital sources? A García-Milon, C Olarte-Pascual, E Juaneda-Ayensa, ... European Journal of Management and Business Economics 30 (2), 243-260, 2021 | 29 | 2021 |
| Affordance, digital media literacy, and emotions in virtual cultural heritage tourism experiences J Lee, T Jung, MC Tom Dieck, A García-Milon, CS Kim Journal of Vacation Marketing 31 (4), 1056-1073, 2025 | 26 | 2025 |
| Does the product test really make a difference? Evidence from the launch of a new wine A Garcia-Milon, MP Martínez-Ruiz, C Olarte-Pascual, J Pelegrin-Borondo Food Quality and Preference 71, 422-430, 2019 | 16 | 2019 |
| The smartphone: The tourist’s on-site shopping friend. An extended cognitive, affective, normative model A García-Milon, J Pelegrín-Borondo, E Juaneda-Ayensa, ... Telematics and Informatics 61, 101618, 2021 | 15 | 2021 |
| Tourist shopping and omnichanneling A García-Milon, E Juaneda-Ayensa, C Olarte-Pascual, ... multilevel approach to competitiveness in the global tourism industry, 87-97, 2020 | 11 | 2020 |
| A-tienda: Dirección y gestión del punto de venta CO Pascual, YS Murillo, AG Milon ESIC Editorial, 2020 | 9 | 2020 |
| Juego de tronos en el aula: Efecto de la gamificación en la amotivación y en la calidad percibida J Pelegrín-Borondo, Y Sierra-Murillo, C Olarte-Pascual, A García-Milon Journal of Management and Business Education 3 (1), 72-89, 2020 | 8 | 2020 |
| Game of thrones in class. Effect of gamification on amotivation and perceived quality J Pelegrín-Borondo, Y Sierra-Murillo, C Olarte-Pascual, A García-Milon Journal of Management and Business Education 3 (1), 72-89, 2020 | 5 | 2020 |
| Impact of ethical judgment on university professors encouraging students to use AI in academic tasks JP Borondo, CO Pascual, LB Pascual, AG Milon The Leading Role of Smart Ethics in the Digital World, 53-61, 2024 | 3 | 2024 |
| AR and VR in the spotlight: A systematic literature review ofsecurity, privacy, and ethical concerns AG Milon, M tom Dieck Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21st …, 2024 | 3 | 2024 |
| A-tienda: Dirección y gestión del punto de venta C Olarte Pascual, Y Sierra Murillo, A García Milon C. Olarte Pascual, & Y. Sierra Murillo, A-Tienda. Dirección y gestión del …, 2020 | 3 | 2020 |
| Local Tourist Shopping: How Purchases in a Destination Can Contribute to Sustainability A García-Milon, E Juaneda-Ayensa Sustainable Tourism: Frameworks, Practices, and Innovative Solutions, 129-150, 2024 | 2 | 2024 |
| Tourist Shopping Journey A GARCÍA-MILON, E JUANEDA-AYENSA Tourism Management and Marketing. Editor in Chief: Professor Dimitrios …, 2022 | 1 | 2022 |
| GAME OF THRONES IN CLASS (EPISODE 2).¿ IMPROVING GAMIFICATION REDUCES AMOTIVATION AND INCREASES SERVICE QUALITY IN CLASS? JUEGO DE TRONOS EN EL AULA (EPISODIO 2).¿ MEJORAR LA … J Pelegrín-Borondo, Y Sierra-Murillo, A García-Milon, C Olarte-Pascual Journal of Management and Business Education 4 (2), 165-182, 2021 | 1 | 2021 |
| Tourist Shopping Tracked. Ethic Reflexion A García-Milon, E Juaneda-Ayensa, J Pelegrín-Borondo, ... ETHICOMP 2020, 177, 2020 | 1 | 2020 |
| Profesores, IA y Estudiantes: Una Relación de Influencias NM Sáez, AG Milon, CO Pascual Repositorio de la Red Internacional de Investigadores en Competitividad 19, 2025 | | 2025 |
| Innovación docente para fomentar las compras sostenibles IVM Burgos, CO Pascual, EMR Lara, AG Milon, NM Sáez, JP Borondo Jornadas de Innovación Docente UR-CRIE 2025:# InnovaDocenteUR. Libro de …, 2025 | | 2025 |
