| The relationships of customer-perceived value, satisfaction, loyalty and behavioral intentions SP Gounaris, NA Tzempelikos, K Chatzipanagiotou Journal of Relationship Marketing 6 (1), 63-87, 2007 | 344 | 2007 |
| Top management commitment and involvement and their link to key account management effectiveness N Tzempelikos Journal of Business & Industrial Marketing 30 (1), 32-44, 2015 | 113 | 2015 |
| Linking key account management practices to performance outcomes N Tzempelikos, S Gounaris Industrial Marketing Management 45, 22-34, 2015 | 105 | 2015 |
| Relational key account management: Building key account management effectiveness through structural reformations and relationship management skills S Gounaris, N Tzempelikos Industrial Marketing Management 43 (7), 1110-1123, 2014 | 96 | 2014 |
| Women empowerment: challenges and opportunities for sustainable development goals S Gupta, M Wei, N Tzempelikos, MM Shin Qualitative Market Research: An International Journal 27 (4), 608-630, 2024 | 70 | 2024 |
| Key account management orientation and its implications: A conceptual and empirical examination S Gounaris, N Tzempelikos Journal of Business-to-Business Marketing 20 (1), 33-50, 2013 | 55 | 2013 |
| A conceptual and empirical examination of key account management orientation and its implications–the role of trust N Tzempelikos, S Gounaris The Customer is NOT Always Right? Marketing Orientations in a Dynamic …, 2017 | 54 | 2017 |
| Improving relevance in B2B research: Analysis and recommendations R Brennan, N Tzempelikos, J Wilson Journal of Business & Industrial Marketing 29 (7/8), 601-609, 2014 | 50 | 2014 |
| Approaching key account management from a long-term perspective N Tzempelikos, S Gounaris Journal of Strategic Marketing 21 (2), 179-198, 2013 | 44 | 2013 |
| Top managers’ role in key account management G Pereira, N Tzempelikos, LR Trento, CR Trento, M Borchardt, CV Viegas Journal of Business & Industrial Marketing 34 (5), 977-993, 2019 | 33 | 2019 |
| What drives B-to-B marketers in emerging countries to use social media sites? K Kooli, N Tzempelikos, P Foroudi, S Mazahreh Journal of Business-to-Business Marketing 26 (3-4), 245-264, 2019 | 26 | 2019 |
| Moderating effects of environmental uncertainty on behavioural intentions in business markets–a study across theoretical perspectives N Tzempelikos, K Kooli Journal of Business & Industrial Marketing 33 (7), 1037-1051, 2018 | 24 | 2018 |
| Innovation in key account management: Identification of research trends and knowledge gaps C Lautenschlager, N Tzempelikos Journal of Business-to-Business Marketing 28 (2), 149-167, 2021 | 17 | 2021 |
| Conceptualization and measurement of key account management orientation S Gounaris, N Tzempelikos Journal of Business Market Management 5 (3), 173-194, 2012 | 17 | 2012 |
| Relationship value in business-to-business markets: a replication and extension of Ulaga and Eggert’s (2006) study N Tzempelikos Journal of Business & Industrial Marketing 35 (7), 1273-1288, 2020 | 16 | 2020 |
| Corporate identity management: A study of employees’ perceptions in the context of the retail and the hospitality and tourism sectors P Foroudi, CP Turan, TC Melewar, C Dennis, N Tzempelikos International Journal of Hospitality Management 122, 103876, 2024 | 11 | 2024 |
| Towards an integration of corporate foresight in key account management C Lautenschlager, N Tzempelikos Industrial Marketing Management 120, 90-99, 2024 | 11 | 2024 |
| Distribution of marketing research material to universities: The case of archive of market and social research (AMSR) N Tzempelikos, K Kooli, M Stone, E Aravopoulou, R Birn, E Kosack Journal of Business-to-Business Marketing 27 (2), 187-202, 2020 | 11 | 2020 |
| Organizational Structure, Key Account Management Orientation and Performance Outcomes. S Gounaris, N Tzempelikos IMP Journal 7 (2), 129-139, 2013 | 10 | 2013 |
| Integrating corporate identity, social responsibility, and reputation: A triadic framework for sustainable branding in hospitality & tourism P Foroudi, TC Melewar, N Tzempelikos, NC Ha, M Tourky International Journal of Hospitality Management 130, 104224, 2025 | 9 | 2025 |
Spiros GounarisStrathclyde Business SchoolVerified email at strath.ac.uk
