| Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalization HR Gaber, LT Wright, K Kooli Cogent Business & Management 6 (1), 1618431, 2019 | 294 | 2019 |
| Online trust antecedents and their consequences on purchase intention: An integrative approach KB Mansour, K Kooli, R Utama Journal of Customer Behaviour 13 (1), 25-42, 2014 | 134 | 2014 |
| Businesses and mobile social media capability E Bolat, K Kooli, LT Wright Journal of Business & Industrial Marketing 31 (8), 971-981, 2016 | 106 | 2016 |
| Determinants of online trust and their impact on online purchase intention K Kooli, K Ben Mansour, R Utama International Journal of Technology Marketing 5 9 (3), 305-319, 2014 | 74 | 2014 |
| Enhancing value co-creation behaviour in digital peer-to-peer platforms: An integrated approach Y Alqayed, P Foroudi, K Kooli, MM Foroudi, C Dennis International Journal of Hospitality Management 102, 103140, 2022 | 61 | 2022 |
| What drives B-to-B marketers in emerging countries to use social media sites? K Kooli, N Tzempelikos, P Foroudi, S Mazahreh Journal of Business-to-Business Marketing 26 (3-4), 245-264, 2019 | 26 | 2019 |
| Moderating effects of environmental uncertainty on behavioural intentions in business markets–a study across theoretical perspectives N Tzempelikos, K Kooli Journal of Business & Industrial Marketing 33 (7), 1037-1051, 2018 | 24 | 2018 |
| The resistance in management accounting practices towards a neoliberal economy P Nagirikandalage, B Binsardi, K Kooli, AN Pham Accounting, Auditing & Accountability Journal 34 (3), 616-650, 2021 | 14 | 2021 |
| Metaverse in hospitality and tourism in the International Journal of Contemporary Hospitality Management: Guest Editorial P Foroudi, R Marvi, D Zha, K Kooli, R Bagozzi International Journal of Contemporary Hospitality Management 37 (4), 1037-1044, 2025 | 11 | 2025 |
| The influence of key account management on competitive advantage and firm performance: A dynamic capability approach F Fakhreddin, P Foroudi, K Kooli Industrial Marketing Management 124, 266-286, 2025 | 11 | 2025 |
| Distribution of marketing research material to universities: The case of archive of market and social research (AMSR) N Tzempelikos, K Kooli, M Stone, E Aravopoulou, R Birn, E Kosack Journal of Business-to-Business Marketing 27 (2), 187-202, 2020 | 11 | 2020 |
| AI-driven competitive advantage: the role of personality traits and organizational culture in key account management P Mehta, D Chakraborty, NP Rana, A Mishra, S Khorana, K Kooli Journal of Business & Industrial Marketing 40 (2), 543-569, 2025 | 10 | 2025 |
| Better together? A hospitality case for umbrella branding K Kooli, H Cai, X Tang, C Beer, LT Wright Journal of Business & Industrial Marketing 31 (8), 1004-1016, 2016 | 10 | 2016 |
| Exploring CRM and SRM user satisfaction in B2B relationship management K Kooli, KB Mansour, V Cornwell Journal of Customer Behaviour 15 (1), 81-95, 2016 | 10 | 2016 |
| Exploring the evolvement of environmental management accounting practices for achieving SMEs' sustainability in an emerging economy P Nagirikandalage, K Kooli, A Binsardi International Journal of Accounting, Auditing and Performance Evaluation 19 …, 2023 | 9 | 2023 |
| The influence of B to B firms use of multiple social media platforms on relationship sales performance: An institutional perspective K Kooli, N Tzempelikos, MY Hammouda Journal of Business-to-Business Marketing 28 (2), 105-123, 2021 | 9 | 2021 |
| Business implications in the subcontracting alliance life cycle: case examples from the Tunisian clothing and textile industries K Kooli, L Tiu Wright, A Wright Journal of Business & Industrial Marketing 25 (5), 372-382, 2010 | 9 | 2010 |
| Audit sampling strategies and frauds: an evidence from Africa P Nagirikandalage, A Binsardi, K Kooli Managerial Auditing Journal 37 (1), 170-192, 2022 | 8 | 2022 |
| Inhibitors of non-for-profit organisations’ activities and survival in a crisis context H Skandrani, K Kooli, N Doudech Qualitative Market Research: an international journal 24 (4), 521-554, 2021 | 8 | 2021 |
| B to B firms’ motivation to become members of digital platforms: the case of crowd UK S Ruhland, K Kooli, LT Wright Journal of Business-to-Business Marketing 28 (2), 125-147, 2021 | 7 | 2021 |
