| Consumer‐based brand equity: improving the measurement–empirical evidence R Pappu, PG Quester, RW Cooksey Journal of Product & Brand Management 14 (3), 143-154, 2005 | 2230 | 2005 |
| Celebrity endorsement, brand credibility and brand equity A Spry, R Pappu, TB Cornwell European journal of marketing 45 (6), 882-909, 2011 | 1546 | 2011 |
| Country image and consumer-based brand equity: relationships and implications for international marketing R Pappu, PG Quester, RW Cooksey Journal of International Business Studies 38 (5), 726-745, 2007 | 903 | 2007 |
| Consumer-based brand equity and country-of-origin relationships: Some empirical evidence R Pappu, PG Quester, RW Cooksey European Journal of Marketing 40 (5/6), 696-717, 2006 | 891 | 2006 |
| Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands R Pappu, P Quester Journal of Product & Brand Management 15 (1), 4-14, 2006 | 554 | 2006 |
| How does Brand Innovativeness affect Brand Loyalty? R Pappu, PG Quester European Journal of Marketing 50 (1/2), 2-28, 2016 | 490 | 2016 |
| A consumer-based method for retailer equity measurement: Results of an empirical study R Pappu, P Quester Journal of retailing and consumer services 13 (5), 317-329, 2006 | 392 | 2006 |
| Sponsorship portfolio as a brand-image creation strategy PM Chien, TB Cornwell, R Pappu Journal of Business Research 64 (2), 142-149, 2011 | 279 | 2011 |
| Corporate Sponsorship as an Image Platform: Understanding the Roles of Relationship Fit and Sponsor–Sponsee Similarity R Pappu, TB Cornwell Journal of the Academy of Marketing Science 42 (5), 490-510, 2014 | 226 | 2014 |
| Country equity: Conceptualization and empirical evidence R Pappu, P Quester International Business Review 19 (3), 276-291, 2010 | 203 | 2010 |
| Why do undergraduate marketing majors select marketing as a business major? Evidence from Australasia R Pappu Journal of Marketing Education 26 (1), 31-41, 2004 | 50 | 2004 |
| When compatriot tourists behave badly: The impact of misbehavior appraisal and outgroup criticism construal W Sun, PM Chien, BW Ritchie, R Pappu Journal of Destination Marketing & Management 23, 100695, 2022 | 24 | 2022 |
| Investigating the Impact of Perceived Nonprofit Sponsorship Engagement on Prosocial Behavior IKL Goh, R Pappu, PM Chien Journal of Business Research 126 (March), 113-125, 2021 | 22 | 2021 |
| Corporate giving and its impact on consumer evaluations: A meta-analysis S Saha, RK Ranjan, R Pappu, S Akhlaghpour Journal of Business Research 158 (March), 113656, 2023 | 20 | 2023 |
| Responses to Compatriot Tourist Misbehavior: The Importance of Social Identity, Emotions and Misbehavior Type W Sun, PM Chien, R Pappu Journal of Travel Research, 1-20, 2023 | 15 | 2023 |
| Parents, products, and the development of preferences: Child palate and food choice in an obesogenic environment TB Cornwell, E Setten, SHW Paik, R Pappu Journal of Public Policy and Marketing 40 (3), 429-446, 2021 | 11 | 2021 |
| “We Shall Retaliate”: Responses to Resident Criticism on Compatriot Tourist Misbehavior' W Sun, PM Chien, R Pappu Journal of Sustainable Tourism, 1-33, 2025 | 3 | 2025 |
| Experiential Engagement: A Scale for Experiential Contexts A Mankute, TB Cornwell, R Pappu, J Zhang Psychology & Marketing, 2025 | 1 | 2025 |
| Motivational differences in need for smell U Pappu, PTL Popkowski Leszczyc, R Pappu, N Ashkanasy European Journal of Marketing 57 (2), 505-532, 2022 | 1 | 2022 |
| Donation Type Effects in Corporate Giving: A Moderated Serial Mediation Model S Saha, R Pappu, RR Kumar, S Akhlagapour Journal of Business Research 189 (February), 115195, 2025 | | 2025 |
T. Bettina CornwellProfessor of Marketing, University of OregonVerified email at uoregon.edu
