| Value co-creation: concept and measurement KR Ranjan, S Read Journal of the academy of marketing science 44 (3), 290-315, 2016 | 1957 | 2016 |
| Co-creating the tourism experience P Sugathan, KR Ranjan Journal of Business Research 100, 207-217, 2019 | 323 | 2019 |
| Drivers of user engagement in eWoM communication A Rossmann, KR Ranjan, P Sugathan Journal of services marketing 30 (5), 541-553, 2016 | 208 | 2016 |
| Atypical Shifts Post-Failure: Influence of Co-creation on Attribution and Future Motivation to Co-create P Sugathan, KR Ranjan, AG Mulky Journal of Interactive Marketing 38 (May), 64–81, 2017 | 110 | 2017 |
| Coronavirus crisis and health care: learning from a service ecosystem perspective RJ Brodie, KR Ranjan, M Verreynne, Y Jiang, J Previte Journal of Service Theory and Practice 31 (2), 225-246, 2021 | 93 | 2021 |
| A narrative review and meta-analysis of service interaction quality: new research directions and implications KR Ranjan, P Sugathan, A Rossmann Journal of Services Marketing 29 (1), 3-14, 2015 | 81 | 2015 |
| Bringing the individual into the co-creation of value KR Ranjan, S Read Journal of Services Marketing 33 (7), 904-920, 2019 | 74 | 2019 |
| An ecosystem perspective synthesis of co-creation research KR Ranjan, S Read Industrial Marketing Management 99, 79-96, 2021 | 72 | 2021 |
| Toward a conceptualization of perceived complaint handling quality in social media and traditional service channels P Sugathan, A Rossmann, KR Ranjan European Journal of Marketing 52 (5/6), 973-1006, 2018 | 69 | 2018 |
| An examination of the emotions that follow a failure of co-creation P Sugathan, KR Ranjan, AG Mulky Journal of Business Research 78, 43-52, 2017 | 50 | 2017 |
| Effect of service-related resources on employee and customer outcomes in trade shows S Jha, MS Balaji, KR Ranjan, A Sharma Industrial Marketing Management 76, 48-59, 2019 | 36 | 2019 |
| An integrative framework of sales ecosystem well-being KR Ranjan, SB Friend Journal of personal selling & sales management 40 (4), 234-250, 2020 | 31 | 2020 |
| An effectual–causal view of managerial decisions in the internationalization of Indian MNEs R Dash, KR Ranjan Journal of International Management 25 (1), 101-120, 2019 | 31 | 2019 |
| Fail fast, sell well: The contingent impact of failing fast on salesperson performance SB Friend, KR Ranjan, JS Johnson Industrial Marketing Management 82, 265-275, 2019 | 25 | 2019 |
| When co-production fails: The role of customer’s internal attributions and impression management concerns P Sugathan, KR Ranjan Journal of Business Research 121, 535-548, 2020 | 23 | 2020 |
| An antecedent and contingent outcome model of fail fast strategy in sales force management SB Friend, JS Johnson, KR Ranjan Industrial Marketing Management 87, 106-116, 2020 | 22 | 2020 |
| The six faces of value co-creation: A field guide for executives KR Ranjan, S Read Rutgers Business Review 2 (1), 2017 | 21 | 2017 |
| Corporate giving and its impact on consumer evaluations: A meta-analysis S Saha, KR Ranjan, R Pappu, S Akhlaghpour Journal of Business Research 158, 113656, 2023 | 20 | 2023 |
| Dropout management in online learning systems R Dash, KR Ranjan, A Rossmann Behaviour & Information Technology 41 (9), 1973-1987, 2022 | 16 | 2022 |
| Thinking, feeling and coping by BoP healthcare consumers: policy-based intervention in an emerging market KR Ranjan, S Rohit, R Dash, R Singh Journal of Marketing Management 37 (9-10), 914-961, 2021 | 13 | 2021 |
Stuart ReadWillamette UniversityVerified email at willamette.edu
