| Metaphorical communication, self-presentation, and consumer inference in service encounters A Sundar, JB Dinsmore, SHW Paik, FR Kardes Journal of Business Research 72, 136-146, 2017 | 31 | 2017 |
| Parents, products, and the development of preferences: Child palate and food choice in an obesogenic environment TB Cornwell, E Setten, SHW Paik, R Pappu Journal of Public Policy & Marketing 40 (3), 429-446, 2021 | 11 | 2021 |
| The Impact of Cosmetic and Beauty Campaigns on Women’s Mentality A Enriquez, SHW Paik, YE Moon Australasian Marketing Journal 33 (2), 154-163, 2025 | 3 | 2025 |
| Role of color hues in signaling healthiness A Sundar, FI Gonsales, SHW Paik American Academy of Advertising. Conference. Proceedings (Online), 201, 2017 | 3 | 2017 |
| Punishing Politeness: Moderating Role of Belief in Just World on Severity? A Sundar, W Paik Advances in Consumer Research 45, 903-905, 2017 | 2 | 2017 |
| Cannabis Business and Tourism Impact at a Southern California Destination E Newman, J Tormey, SHW Paik Journal of Applied Business and Economics 26 (4), 2024 | 1 | 2024 |
| Role of Authenticity in Luxury Branding: How Novelty in Design is Preferred as Much as Typicality in Luxury Brands A Sundar, J Price, SHW Paik Global Marketing Conference, 150-154, 2016 | 1 | 2016 |
| Engagement + Expertise = Trust? Comparing Pathways to Credibility for Journalism and Healthcare YE Moon, SHW Paik, K Roschke, JL Nelson, SC Lewis Journalism and Media 6 (2), 2025 | | 2025 |
| Credit card reward donation with scarcity messages C Song, MC Han, SHW Paik, MY Hu International Journal of Bank Marketing, 2024 | | 2024 |
| Self-ordering effects on restaurant tipping percentages. E Newman, WSH Paik, J Tormey | | 2023 |
| The Neutral Face of Blue: How Color Can Make Consumers Stay Sensitive SHW Paik, J Zhang, A Sundar Advances in Consumer Research 46, 738-739, 2018 | | 2018 |
| 9-Aa: What Did You Eat At School Today? the Influence of Preschool on Children’S Food Consumption TB Cornwell, SH Paik, E Setten ACR North American Advances, 2017 | | 2017 |
| Determinants of Mobile Consumer Engagement: Moderating Role of Mobile Literacy S Paik, M Lee ACR North American Advances, 2014 | | 2014 |
