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EP1101357A1 - Procede et dispositif pour l'affichage de publicite a l'ecran lors de communications visiophoniques - Google Patents

Procede et dispositif pour l'affichage de publicite a l'ecran lors de communications visiophoniques

Info

Publication number
EP1101357A1
EP1101357A1 EP00949059A EP00949059A EP1101357A1 EP 1101357 A1 EP1101357 A1 EP 1101357A1 EP 00949059 A EP00949059 A EP 00949059A EP 00949059 A EP00949059 A EP 00949059A EP 1101357 A1 EP1101357 A1 EP 1101357A1
Authority
EP
European Patent Office
Prior art keywords
image information
server
video
timer
caller
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
EP00949059A
Other languages
German (de)
English (en)
Inventor
Oliver Vogt
Frieder Mundt
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Robert Bosch GmbH
Original Assignee
Robert Bosch GmbH
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Robert Bosch GmbH filed Critical Robert Bosch GmbH
Publication of EP1101357A1 publication Critical patent/EP1101357A1/fr
Ceased legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/4872—Non-interactive information services
    • H04M3/4878—Advertisement messages
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/14—Systems for two-way working
    • H04N7/141—Systems for two-way working between two video terminals, e.g. videophone
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/14—Systems for two-way working
    • H04N7/141—Systems for two-way working between two video terminals, e.g. videophone
    • H04N7/147—Communication arrangements, e.g. identifying the communication as a video-communication, intermediate storage of the signals
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2201/00—Electronic components, circuits, software, systems or apparatus used in telephone systems
    • H04M2201/50—Telephonic communication in combination with video communication
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2203/00—Aspects of automatic or semi-automatic exchanges
    • H04M2203/20—Aspects of automatic or semi-automatic exchanges related to features of supplementary services
    • H04M2203/2083—Confirmation by serviced party
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M7/00—Arrangements for interconnection between switching centres
    • H04M7/006—Networks other than PSTN/ISDN providing telephone service, e.g. Voice over Internet Protocol (VoIP), including next generation networks with a packet-switched transport layer

Definitions

  • the invention relates to a video telephone service in which communication is made possible by the use of video telephone devices or a video telephone and a voice telephone between two subscribers directly or between several subscribers using a so-called multipoint control unit (MCU).
  • MCU multipoint control unit
  • the invention relates to an image telephony method with user interaction.
  • H.320 A common standard for ISDN video telephony over two ISDN B channels is given by H.320, which consists of the standard components H.261 for video compression, G.711 / G.722 / G.728 for voice compression, H. 221 for the multiplex, H.242 for signaling and T.100 for shared application and represents a system description for video telephony.
  • Video telephony devices on the market enable image communication, whereby an acceptable image quality is achieved when two ISDN B channels are used. Compared to a voice call or a video call with reduced quality over only one B-channel with a transmission rate of 64Kbit / s there are increased fees. These increased charges are the sole responsibility of the videophone user.
  • terminal providers in particular videophone providers, can increase the demand for these devices through the additional benefit of the favored telephony.
  • the invention is therefore based on the object of providing a method and a device for video telephony which makes it possible to display other services during a video telephone call, with interactivity being an essential component.
  • a participant in image communication now has the option of communicating with reduced or free of charge, for which purpose he selects a suitable service provider.
  • This service provider transfers the subscriber to the requested remote station and now transmits simultaneously in the direction of the caller or in both Directions additional image information that the video telephone of the calling or called party shows on the display.
  • Further image information is defined as image information not equal to the "regular" image information, with regular image information being the image information generated by the video telephone.
  • Additional image information can be, for example, advertising information or a homepage of a provider.
  • the service provider has a special processing unit which can process the image data stream and, in the case of a video call, the insertion of advertising information in picture data or, in the case of a pure voice call, the use of the video channel and the display for advertising.
  • the service provider is provided with a further source of income or the consumer is offered a reduction in his telephone charges, i.e. the costs of a telephone call can be partially or fully reimbursed by the advertising medium.
  • the invention provides the advertising medium with a further channel for disseminating its information.
  • the cost reduction when using a videophone can compensate for a higher purchase price, without this being at the expense of the end device manufacturer or network operator.
  • the method according to the invention thus helps the hitherto restricted market for video telephones to further grow and accordingly the manufacturers of video telephone equipment to increase sales.
  • the display of additional image information at the caller can be done in different ways. It is possible that the additional image information fills the entire screen of the caller or, if applicable, also of the called party. Then, in the case of the caller, the latter no longer receives an image of the other party as long as the further image information, for example advertising, is displayed. However, it is also possible that the Additional image information occupies only part of the screen, for example in the form of a window. Furthermore, the regular image information can take the form of a window arranged at any point on the screen, while the further image information is the image that is primarily displayed by the screen. The windows could also be scalable within certain limits.
  • the owner of an H.320 terminal is in the advantageous position of being able to establish a connection to a voice telephone subscriber via an H.320 server, H.320 being an ISDN standard for video telephony.
  • H.320 being an ISDN standard for video telephony.
  • the videophone subscriber receives advertising videos from this server, which cover or reduce the cost of the call.
  • Interactive raffles etc. can also be realized in promotional videos, for example, in which the participant immediately receives a possible prize notification.
  • the user In order to establish the presence or probability of presence of a telephone user when presenting advertising, the user should be motivated by prompts built into the advertising for active participation. For this purpose, the user is offered a certain benefit, for example a discount, when actively participating.
  • the user can be asked by video to press a certain dial button, which is determined by the server, on his end device in order to make further use of the cost-reduced call; this would keep the user constantly watching the advertising presentation so as not to miss the individual requests for key actuation.
  • FIG. 1 shows the block diagram of the server procedure for establishing a connection for a video call
  • Fig. 2 shows the process of a video call controlled by the server in a schematic form.
  • Step 1 the server is started in the first step 1 for initialization, which is, however, always active in practice. Step 1 is therefore only listed for the sake of completeness.
  • Step 2 asks whether there is an incoming call or a request from a video phone, here an H.320 video phone. If this is not the case, which is denoted by N here and below in the figures, the system remains on hold. If a request is received, in the positive case, which is referred to here and in the following with J, a connection establishment of two ISDN B channels is effected in step 3. Then in step 4 you are asked whether the connection establishment was successful.
  • step 6 the main menu may be displayed in step 6 with a welcome music.
  • the caller selects the desired action from the main menu.
  • the selection is evaluated in step 7.
  • An information query 8 can be initiated, as a result of which an info video is played and displayed in step 9, which contains, for example, operating information. If the evaluation of the menu selection results in the "dialing" process 10, then in step 11 the dialing menu for dialing the subscriber is sent.
  • a further evaluation step 12 follows for evaluating the dialing information.
  • step 14 the input is deleted in step 14 and the start screen is transmitted to the caller in step 15, so that the system is again in front of the evaluation step 12.
  • the system adds the entered number to the part of the telephone number that has already been entered in step 17 added.
  • the image ie the part already entered or the complete telephone number, is transmitted to the caller's terminal.
  • step 20 the connection to the other subscriber, who is also referred to as the other party, is established.
  • a query 21 follows, which determines whether the setup was successful. In the negative case N, an error message is sent to the caller in step 22. If the connection is established successfully, ie case J, the voice connection between the participants is switched in step 23. The system is then in a state 24 in which picture and voice telephone services are switched and active via the server.
  • FIG. 2 shows the conversation part of an image telephone call according to the invention after the image and voice connection has been switched via the server, ie the system is in state 24.
  • step 25 further image information, for example an advertising video, is transmitted which differs from the regular image information, ie the image information transmitted by the other subscriber.
  • the form of the overlay ie whether the additional image information is shown in the form of a window, whether it is the only visible image or whether the regular image is still shown in window form, is determined accordingly.
  • the voice connection with the other party remains.
  • the additional image information that is displayed is normally only visible to the caller and the person opposite sees the image of the caller via videophone.
  • a waiting loop 26 asks whether the display has ended.
  • step 27 the videophone subscriber is visually requested to take an action caused by the server, for example the input of a random number determined by the server.
  • a first timer I is started in step 28.
  • a waiting loop 29 asks whether the action to be carried out by the participant has been entered. If this has happened, case J, the first timer I is stopped in step 30 and the system is transmitted a new additional image information, ie a new promotional video. If no input has been made yet, ie output N of query 29, then in step 31 it is queried whether the first timer I has expired. If this is not the case (N), the system goes back to query 29. If timer I has expired (case J), a charge is made in step 32 and the subscriber is visually informed of this.
  • step 33 the start of a second timer II takes place.
  • a waiting loop 34 asks whether the second timer II has expired. If this is the case (J), then in step 35 the subscriber is again visually requested to take an action determined by the server, for example the input of a new random number determined by the server.
  • the first timer I is then started again in step 36.
  • Query 37 asks whether the subscriber has been entered, ie whether the subscriber has carried out the action selected by the server. If the entry has been made (Y), the first timer I is stopped in step 38, a fee release or reduction is effected in step 39 and the system goes back to step 25 and transmits a new video, ie new additional image information.
  • query 40 determines whether the first timer I has expired. In the negative case N, the system is on hold, ie it goes back to query 37. In the positive case J, ie the first timer I has expired, the system goes back to step 32 and carries out a fee collection.

Landscapes

  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Telephonic Communication Services (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Interconnected Communication Systems, Intercoms, And Interphones (AREA)

Abstract

Selon l'invention, lors d'une communication visiophonique, une information d'image supplémentaire, par exemple de la publicité, différente de l'information d'image normale, est commutée, au moyen d'un procédé interactif, sur l'écran de l'appelant, lorsque ce dernier se connecte à un serveur de visiophonie correspondant.
EP00949059A 1999-05-28 2000-05-25 Procede et dispositif pour l'affichage de publicite a l'ecran lors de communications visiophoniques Ceased EP1101357A1 (fr)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
DE19924663A DE19924663B4 (de) 1999-05-28 1999-05-28 Verfahren und Anordnung zum Einblenden von Werbung in Bildtelefonate
DE19924663 1999-05-28
PCT/DE2000/001704 WO2000074379A1 (fr) 1999-05-28 2000-05-25 Procede et dispositif pour l'affichage de publicite a l'ecran lors de communications visiophoniques

Publications (1)

Publication Number Publication Date
EP1101357A1 true EP1101357A1 (fr) 2001-05-23

Family

ID=7909594

Family Applications (1)

Application Number Title Priority Date Filing Date
EP00949059A Ceased EP1101357A1 (fr) 1999-05-28 2000-05-25 Procede et dispositif pour l'affichage de publicite a l'ecran lors de communications visiophoniques

Country Status (5)

Country Link
US (1) US6587138B1 (fr)
EP (1) EP1101357A1 (fr)
JP (1) JP2003501901A (fr)
DE (1) DE19924663B4 (fr)
WO (1) WO2000074379A1 (fr)

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US8542809B2 (en) 2002-11-07 2013-09-24 Blake Bookstaff Method and system for alphanumeric indexing for advertising with cloud computing
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Also Published As

Publication number Publication date
DE19924663A1 (de) 2000-12-07
WO2000074379A1 (fr) 2000-12-07
JP2003501901A (ja) 2003-01-14
US6587138B1 (en) 2003-07-01
DE19924663B4 (de) 2004-08-26

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