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WO1997006636A1 - Systeme de transmission et de reproduction d'informations visuelles - Google Patents

Systeme de transmission et de reproduction d'informations visuelles Download PDF

Info

Publication number
WO1997006636A1
WO1997006636A1 PCT/EP1996/003332 EP9603332W WO9706636A1 WO 1997006636 A1 WO1997006636 A1 WO 1997006636A1 EP 9603332 W EP9603332 W EP 9603332W WO 9706636 A1 WO9706636 A1 WO 9706636A1
Authority
WO
WIPO (PCT)
Prior art keywords
user
visual information
information
screen
telecommunication
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/EP1996/003332
Other languages
German (de)
English (en)
Inventor
Daniel Goldscheider
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
FRIDLEY TECHNOLOGIES Ltd
Original Assignee
FRIDLEY TECHNOLOGIES Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by FRIDLEY TECHNOLOGIES Ltd filed Critical FRIDLEY TECHNOLOGIES Ltd
Publication of WO1997006636A1 publication Critical patent/WO1997006636A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/53—Network services using third party service providers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/75—Indicating network or usage conditions on the user display
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/14—Systems for two-way working
    • H04N7/141—Systems for two-way working between two video terminals, e.g. videophone
    • H04N7/147—Communication arrangements, e.g. identifying the communication as a video-communication, intermediate storage of the signals
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L69/00—Network arrangements, protocols or services independent of the application payload and not provided for in the other groups of this subclass
    • H04L69/30—Definitions, standards or architectural aspects of layered protocol stacks
    • H04L69/32—Architecture of open systems interconnection [OSI] 7-layer type protocol stacks, e.g. the interfaces between the data link level and the physical level
    • H04L69/322—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions
    • H04L69/329—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions in the application layer [OSI layer 7]

Definitions

  • the object of the invention is to place advertising content in a telecommunications system of the type mentioned at the outset with high acceptance on the part of the system users and, if appropriate, to provide a convenient ordering option for the advertised products and services.
  • the useful window 10 cannot be reduced in size as desired, but only to a certain extent.
  • the reason for this is that the user should be able to clearly recognize the advertising message displayed in the additional window without his influence when claiming the fee advantages of this type of display.
  • the additional window 20 or the corresponding visual additional information in the telecommunications network is rented out as advertising space by the network operator to advertising customers. The rental income benefits the user in the form of a reduction in his telecommunication charges if he has decided on the type of reproduction according to FIG. 1.
  • Such a passive advertising medium which is consciously accepted by the user, can be developed particularly advantageously into a sales medium if the user has the option of ordering the products or services advertised in the additional window 20 immediately by pressing a button.
  • one or more telecommunication numbers are inserted in the additional visual information. If the user selects the telecommunication number made visible in the additional window 20 or a corresponding symbol with the cursor in a particularly expedient manner, the relevant telecommunication number is automatically selected.
  • this procedure has the advantage that the user is already in the telecommunications network and therefore does not have to switch from the television network to the telecommunications network.
  • the use of two or more telecommunication numbers within one advertising message makes sense if, for example, several models and / or sizes of an advertised product are offered and the user can decide on an alternative. Each alternative offered is then assigned an associated telecommunications number or a corresponding symbol visually on the advertising space.
  • the user transmits an identification number via the connecting line, which identification number can be, for example, his own number.
  • the successful establishment of the connection can be visually displayed to the user in the additional window 20.
  • the called subscriber e.g. an order center, transmits a confirmation message to the user via the line connection, which can also be optically displayed in the additional window 20 of the user.

Landscapes

  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • General Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Multimedia (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Dans un système de télécommunications qui transmet des informations visuelles, telles que le système mondialement connu sous le nom d'Internet, les informations visuelles peuvent être reproduites sur un écran de visualisation ou moniteur sur demande de l'utilisateur. Afin de placer dans un tel système des messages publicitaires qui soient bien acceptés par les utilisateurs du système et de créer le cas échéant une possibilité pratique de commande des produits et services annoncés, un message publicitaire est transmis sous forme d'information visuelle supplémentaire et reproduite automatiquement dans une partie de la surface de reproduction de l'écran de visualisation ou moniteur avec d'autres informations visuelles que l'utilisateur peut consulter librement. La taille de la partie de la surface de reproduction dans laquelle les informations visuelles additionnelles sont reproduites ne peut être modifiée par l'utilisateur ou ne peut pas être réduite au-dessous d'une taille minimale.
PCT/EP1996/003332 1995-08-07 1996-07-29 Systeme de transmission et de reproduction d'informations visuelles Ceased WO1997006636A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE19528911A DE19528911A1 (de) 1995-08-07 1995-08-07 System zum Übertragen und Wiedergeben von visuellen Informationen
DE19528911.0 1995-08-07

Publications (1)

Publication Number Publication Date
WO1997006636A1 true WO1997006636A1 (fr) 1997-02-20

Family

ID=7768851

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/EP1996/003332 Ceased WO1997006636A1 (fr) 1995-08-07 1996-07-29 Systeme de transmission et de reproduction d'informations visuelles

Country Status (2)

Country Link
DE (1) DE19528911A1 (fr)
WO (1) WO1997006636A1 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0994624A3 (fr) * 1998-08-28 2002-04-03 Alcatel Procédé pour l'utilisation étendue d'un videophone
US7039872B1 (en) 1999-06-01 2006-05-02 Mossman Associates Inc Method and system of creating floating windows for displaying sponsor information, messages or programs in non-obtrusive areas of the graphic user interface of a software application

Families Citing this family (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5948061A (en) 1996-10-29 1999-09-07 Double Click, Inc. Method of delivery, targeting, and measuring advertising over networks
US7039599B2 (en) 1997-06-16 2006-05-02 Doubleclick Inc. Method and apparatus for automatic placement of advertising
DE19812309A1 (de) * 1998-03-20 1999-09-23 Intersearch Oeg Klingemschmid Verfahren zur Anzeige zumindest einer ausgewählten Information, sowie ein System hierfür
JP5053483B2 (ja) 1998-08-03 2012-10-17 グーグル インコーポレイティド 再ターゲット化広告配布のためのネットワーク
WO2001029689A2 (fr) * 1999-10-21 2001-04-26 Centrsource Corp. Equipement de navigation pour l"execution d"annonces interactives
GB2370947B (en) * 2001-04-17 2003-05-07 David Pierce Hughes Display system

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1994011981A1 (fr) * 1992-11-13 1994-05-26 Multimedia Systems Corporation Systemes de communications multimodes interactifs

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1994011981A1 (fr) * 1992-11-13 1994-05-26 Multimedia Systems Corporation Systemes de communications multimodes interactifs

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
KUMMEROW T: "MOEGLICHKEITEN DER MULTIMEDIAKOMMUNIKATION", TELENORMA NACHRICHTEN. PRIVATE NETZE UND TERMINALS, no. 97/N, 1 January 1993 (1993-01-01), FRANKFURT/MAIN, DE, pages 3 - 10, XP000385615 *

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0994624A3 (fr) * 1998-08-28 2002-04-03 Alcatel Procédé pour l'utilisation étendue d'un videophone
US7039872B1 (en) 1999-06-01 2006-05-02 Mossman Associates Inc Method and system of creating floating windows for displaying sponsor information, messages or programs in non-obtrusive areas of the graphic user interface of a software application

Also Published As

Publication number Publication date
DE19528911A1 (de) 1997-02-13

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