I've always had a good experience of Go Outdoors but have only recently taken advantage of the 10% price match. No quibbles from the store staff - I showed them the item on a competitor's webpage, at a sale price, with an additional competitor discount code of 10% - the immediately offered an in store price match, with the Go Outdoors 10% reduction in top. I ended up getting the item around 40% less than the (already cheap) store price. Very helpful staff - I don't see the point of shopping for outdoor kit anywhere else now to be honest.