SURI - Award-winning Electric Toothbrush | B Corp™ Reviews 

18,791
TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 7,321 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product's quality, design, and effectiveness, noting how clean their teeth feel after use and appreciating the comfortable, lightweight feel and quiet operation. Many also highlight convenient features like long-lasting battery life and magnetic mounts, along with excellent customer service for its helpfulness and efficient handling of replacements. However, some customers also noted concerns regarding the toothbrush's cleaning effectiveness, with a few feeling their teeth weren't as clean and finding the brush head too large to reach all areas thoroughly. Additionally, a small portion of people experienced product malfunctions, such as brushes stopping working or issues with battery charging and retention, and a few mentioned unresponsive customer service.

What people talk about most

Product

Users describe positive interactions with the product, with many reviewers praising the electric toothbrush... See more

Quality

Customers consistently note positive experiences with quality, praising the products as well-made, sleek, and... See more

User experience

Customers had positive experiences with user experience, finding the electric toothbrush well-made, a... See more

Customer service

Consumers find customer service to be positive, with many reviewers describing it as outstanding, excellent,... See more

Service

Reviewers mention positive feedback about service, with many expressing satisfaction with the overall... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My wife is now disabled and struggled through neuropathic pain with her Braun electric toothbrush (bells, whistles, blue tooth, satellite reception, nuclear codes, etc, etc, ...). Suri has helped her... See more

Rated 5 out of 5 stars

Initially a strange sensation when you first start using but stick with it. Suri has changed my teeth/gum cleaning 100%. The gentle setting with timer makes you focus on slowly taking time to clean yo... See more

Rated 5 out of 5 stars

I've been using the SURI toothbrush for over a year now and honestly wouldn't want to use anything else. I recently tried the new toothpaste and dispenser, and I'm really impressed. The toothpaste lea... See more

Rated 5 out of 5 stars

Moved from Oral B to Suri after finding out about them online, the products are top quality, the feel and balance of the brush is just right, the travel case with UV light is a great idea, once fu... See more


Company details

  1. Health and Beauty Shop
  2. Beauty Supply Store
  3. Cosmetic Dentist
  4. Dental Supply Store
  5. Toiletries Store

About SURI - Award-winning Electric Toothbrush | B Corp™

Written by the company

Hi there, we're SURI.

We're on a mission to radically transform oral care for people and planet, with beautiful everyday essentials designed for life.

SURI Sonic Toothbrush Trustpilot Reviews

Why choose SURI?

Recyclable plant-based heads.

Made from cornstarch with medium/soft bristles made from castor oil. Each set of heads comes with a prepaid compostable mailer so you can send the heads back to us to recycle.

Aluminium body.

Lightweight, durable and endlessly recyclable. Purposefully designed so we can open it up to recover, reuse and recycle the components.

1 month+ battery life.

Because is there anything more depressing than having to use an electric toothbrush, manually?

Super sleek.

We’ve done away with excess tech and designed our brushes to be significantly smaller than most regular electric toothbrushes. No pointless gimmicky features, and it feels great in the hand.

Shop SURI

But there's more...

Best Case Scenario.

Perfectly portable, SURI sonic toothbrush also comes with a UV-C Self-Cleaning Travel Case that let's you charge your toothbrush and uses UV-C light to keep your bristles bacteria-free on the go.

SURI Sonic Toothbrush Trustpilot Reviews

Great Habits Stick.

Each toothbrush comes with a minimalist magnetic mirror mount to free up space on your bathroom counter.

SURI Sonic Toothbrush Trustpilot Reviews

Shop SURI

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

19K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(18,791)

7,167 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Suri encourages unnecessary e-waste

I bought my 1.0 toothbrush last year and was largely happy with it.

I wanted to travel recently and looked into buying the official case for my toothbrush. I go onto the Suri site and notice there's a new 2.0 toothbrush and case.

I email asking whether this is compatible with the 1.0 brush. I'm told it isn't, and the 1.0 case has been discontinued.

When I responded complaining about this, I was ghosted.

The only way for me to buy a case for my 1.0 toothbrush now is to buy the 2.0 brush, which would involve me throwing this one away and adding to landfill. Suri offers no upgrade path, recycling option or discount for loyal early adopters.

They claim to champion reusability and recycling but the fact they've delisted every 1.0-related product on the site means they want you to ditch your old products to buy the new ones. No amount of turning old brush heads into soap dishes hides this malicious, wasteful practice.

I will be considering Sonicare products when this brush reaches end of life.

21 July 2026
Unprompted review
SURI - Award-winning Electric Toothbrush | B Corp™ logo

Reply from SURI - Award-winning Electric Toothbrush | B Corp™

Hi Alex,

Thank you for taking the time to share your feedback. We're sorry to hear about your experience, particularly regarding compatibility between the original SURI toothbrush and our newer travel case, as well as the lack of follow-up to your concerns. That's not the experience we want any customer to have.

We understand why this situation has been frustrating. While the original travel case is no longer available for purchase on our website, we are still able to support customers who require a replacement. Because of this, we're concerned to hear that you may have been advised otherwise, and we'd like to investigate what happened.

We've sent a request for your details so we can get in touch directly. We'd like to better understand the issues you've experienced, review the information you've been given, and work with you to find a suitable resolution.

All the best,

SURI Team

Rated 1 out of 5 stars

SURI toothbrushes are the best

SURI toothbrushes are the best. However trying to deal with SURI online is a total disaster - communication is impossible with no real way of getting in touch if you have a problem. I would recommend buying a SURI from another dealer.

13 July 2026
SURI - Award-winning Electric Toothbrush | B Corp™ logo

Reply from SURI - Award-winning Electric Toothbrush | B Corp™

Hi Bev,

Thank you for taking the time to share your experience. We're delighted to hear that you love your SURI toothbrush, but we're sorry to learn that your experience with our customer support has been disappointing. That's not the experience we want anyone to have.

We can see that you've been in touch with our team previously, and we'd love the opportunity to ensure all of your concerns have been fully addressed. We'll be reaching out to you via email shortly to check in and see if there's any further assistance we can provide.

All the best,

SURI Team

Rated 5 out of 5 stars

Excellent customer service

Very prompt response when I reported a problem. A new item was sent quickly and it was simple to return the faulty one. The new product is even better than the original!

13 July 2026
Rated 5 out of 5 stars

Amazing customer service!

My toothbrush suddenly stopped working/charging after having it for about 18 months. Suri replaced it. Not at all what I expected and I was quite happy to buy another as I love the toothbrush but I got a free of charge replacement. Very happy customer who wouldn't use any other electric toothbrush and especially now that I have experienced their incredible customer service.

22 July 2026
Unprompted review
Rated 5 out of 5 stars

Great toothbrush and service.

I have a subscription for new toothbrush heads, which I get reminders about, they are sent out on time and only take a couple of days to arrive. A small bag is sent with the replacement heads ready to send old ones back for recycling.
I love the toothbrush and having to charge it only once every 6 weeks is great. I like the carry case, which is also a plaque cleaner when switched on, it’s perfect for taking away and the USB charger is small, great for storing away when not in use.

12 July 2026
Rated 5 out of 5 stars

I've always been impressed with the…

I've always been impressed with the customer service. I needed to update my subscription and you made it super ease to do this - thank you.

The product remains great I've hand my main (body) toothbrush for over 2 years now and it's all in good nick,

2 July 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look