Safira.com Reviews 

I ordered a ring with engraving, therefore I couldn’t return it.
It came looking bit different than on the picture.
And now after only 3 weeks of wearing it’s already completely matted. It looks so cheap now. I am really disappointed.

The sales lady was simply lovely and very helpful.
The flower Amethyst bangle we purchased is simply stunning.
The crystal jewellery in the shop is both stunning and unique, the prices were great.
We're very happy with our purchase.

Very disappointing. I always used to order from their website, and I was satisfied with their products until now. However, one time my bracelet broke, and when I contacted them, they suggested that I send it back so they could assess it and see whether it could be repaired, etc. That was about two months ago when I sent it to them, and I still haven’t received any update about what will happen next.

I have neither received my bracelet back nor been refunded. Nobody responds to my messages, even though I have written to them at least five times already. I will never order from them again!

I ordered a pinky ring and there is one stone missing. I emailed the support and they proposed that I send it back but I have to pay to send it back and get another one. I asked for them to provide me with a prepaid label that I’m still waiting for since more than 2 weeks now. I forwarded my email twice already but the customer support isn’t answering anymore !
I am not happy cause obviously the quality control and customer support are not their strength.

Completely scam, I bought a neck less for 70euro and still haven’t goten it. 2 weeks in and I keep sending them mails and no answer.. don’t buy from this guys

I had to return part of my order because it did not match my expectation. I've waited over 4 weeks before I contacted the the customer support to give them enough time. Still haven't heard from them or gotten parts of my money back

Dead customer service. Got sent an item with wrong ingraverat and sent 4 mails in over a month. No answer.

There is oxidation on my earrings after a few months. They are basically unwearable and I paid 80 eur for this crap!!

Never buy from this company. I bought a yellow jumpsuit with a bee design. The material was shoddy and flimsey. I tried to return it to China but the parcel did not arrive at their address. Not only have I lost the cost of postage but there was no compensation from Safira for the loss. I have waited all this time to not get compensation from Royal Mail parcels either.

If you buy more than one jewellery for gifts, they still send you only one box per order to save money. So prepare to wrap plastic bags.

Don't answer customer support requests

I'll start by saying I only have experience with their silver pieces. The piercing and both pairs of hoops are great, love the design, but the studs have uneven back parts - one comes off pretty easily, the other one is tighter like it should be. They never responded to the email that I sent to their customer service email address just over four weeks ago, so all in all I can only give three stars. Delivery was fast though (within Sweden)!

Safira is the worst website to order from. they deliver my order to wrong address and even when noone with same name was residing there order still shows delivered.
When i contacted customer care they just say sorry..no refund ..they do mistakes and did not even correct it..i will not recommend this scam website to anyone

You can't exchange products for a new size. You have to return the item and then buy the new size. And if you had a sale price originally, you won't get that price until after you have paid for the new one. It's a messy messy process. Do not order things that have a chance of not fitting, like rings, because getting the right size after a purchase is NOT trivial.

Also, the return process is designed to discourage you from returning anything. No matter how much you spend with them, you still have to pay for the return. Plus, it's only 14 days. If you have a busy life, it's so easy to miss the window by a hair.

Finally, Customer Support is so unhelpful. It's like they are charged by the character, so you get short, dead-end responses charged with apathy that don't answer your questions.

I haven't received my order number900757292
Order date 09-JUL-2025
Never Again!
Thanks

I am happy with their product, but delivery and customer experience was not positive. After they shipped my order, I did not receive any tracking info. I followed up with them 8 work days after to see where it was. They then sent me a tracking link telling me it was delivered a week ago and advices to ask my neighbours. My neighbours of course did not receive anything and I followed up with them again. Then after 4 days they got back to me telling me that oh actually it is at a pick up point and advised to hurry pick it up before it’s returned to them. Luckily, 12 days after it was still at the pick up point and I got it. And also luckily I only got a couple of sales items. But what if I ordered something more expensive? Very unpleasant experience. The necklaces are nice though. Will need to check durability with time.

The necklace broke after 2 weeks of wearing it, will not buy again!

I wish i had read the reviews sooner, becuase i fell for them for the second time. Their customer service is just terrible as others confirmed. I never received a tracking number for my order, it's been already more than 2 weeks and no idea when it arrives or if it arrives at all before Christmas. Last time i ordered in 2023 and the order took 40 days to arrive and the quality was really bad. The customer service takes sometimes 5 days to answer. No phone or chat available. I wonder how they are still in the business.

They charged me for an item that was out of stock and now they don’t want to refund me, saying that they didn’t charge anything!! Horrible experience, I wouldn’t recommend the store to anyone. They are not helpful at all…

My order never got delivered. I emailed the customer service right away and got an answer where they told me they were going to solve it.

Now, 4 weeks later and no answer from them for almost 2 weeks I still haven’t got my order or refund. I have emailed them several times and no answer.

I would not recommend buying from this company.

Had a frustrating experience with the customer service at Safira online store. Responses were slow and when they finally came through, they hardly resolved my issues. Expected a lot better.