smooche Reviews 

8,740
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 5,926 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for providing prompt, kind, and helpful assistance with their orders. People love that the foundation goes on smoothly, provides light coverage, and feels lightweight on the skin. Consumers also appreciate the efficient support team when resolving delivery and return questions. Some reviewers were not happy with the product, mentioning that it did not match their skin tone and looked ashy or pasty. A few other people also felt that receiving store credit instead of a full money-back guarantee refund was quite frustrating. However, many still valued the polite communication from representatives even when the makeup failed to work for them.

What people talk about most

Product

Users describe ambiguous interactions with product, reflecting a wide division in consumer experiences. Many... See more

Customer service

Reviewers highlight positive aspects of customer service, describing the support team as helpful, polite, and... See more

Order

Reviewers mention positive feedback about order processes, highlighting easy online ordering and quick... See more

Staff

Clients share positive opinions on staff, frequently highlighting their helpful, patient, and professional... See more

Quality

People report ambiguous experiences with quality regarding the color-changing foundation. While many... See more

Reviews shaping this summary

Rated 5 out of 5 stars

This is my first time buy cosmetics from online for friend gift. But delievery getting delayed and over due date. But I feel comfortable and no issue because Euri send me a email and keep monitor... See more

Company replied

Rated 5 out of 5 stars

This just worked for me, went on smoothly, blended well and looked natural and gave a healthy glow, but I will caution that this is not for all, a co worker was looking for a good light foundation and... See more

Company replied

Rated 5 out of 5 stars

Easy online ordering, quick delivery. I love the serum and the colour changing foundation…it actually does what it says on the tin! The serum goes onto the skin and leaves the skin feeling beautiful... See more

Company replied

Rated 5 out of 5 stars

Love my Smooche foundation. I am 93 and the foundation goes on smoothly and stays until I remove it at night. No smudging, no looking like “too much”. I’m completely satisfied and have gotten so many... See more

Company replied


Company details

  1. Cosmetics Store

Written by the company

Smooche is a solutions-oriented beauty brand, creating a world where everybody feels confident. For perfect lips, lashes, brows and skin.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

9K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 99% of negative reviews

Typically replies within 24 hours

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4.4

All reviews

(8,740)

6,222 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

It is amazing !

It is amazing !! I was never much for foundation usage due to I could never find my “correct” shade. So I gave up. But this … I took a chance and it is amazing!!!!

26 August 2026
Unprompted review
smooche logo

Reply from smooche

Hi Blanca! 💖

Finding the right shade match can be so frustrating, so we're thrilled you took a chance on us! Hearing that you're loving the results after giving up on foundation means the world to our team. Thank you so much for sharing your amazing review! ✨

Warmly,

The Smooche Team

Rated 5 out of 5 stars

Nice customer service

Nice customer service. Fast service and
Shipping. Good sale. Good product. So far so good.

3 September 2026
Unprompted review
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Reply from smooche

Hi Raenae! 💖

We're so thrilled to hear that you're enjoying the product and having a great experience with our sale, fast shipping, and customer service! Thank you so much for taking the time to share your kind review—we're so happy to have you with us! ✨

Warmly,

The Smooche Team

Rated 5 out of 5 stars

Great product!

5 September 2026
Unprompted review
smooche logo

Reply from smooche

Hi Lisa! 💖

We're so thrilled to hear that you love the product! Thank you so much for taking the time to leave us your review and for being part of the Smooche family! ✨

Warmly,

The Smooche Team

Rated 5 out of 5 stars

I am really impressed with the CC…

I am really impressed with the CC foundation coverage. The first time I wore this a girl-friend commented how natural this looked on me! It's a winner!

5 September 2026
Unprompted review
smooche logo

Reply from smooche

Hi Tamara! 💖

We're so thrilled to hear that your friend loved how natural it looked on you! Hearing that you're so impressed with the coverage and considering it a winner means everything to us. Thank you so much for taking the time to share your wonderful review! ✨

Warmly,

The Smooche Team

Rated 5 out of 5 stars

Amazing product & ordering

The order went smooth and the product is amazing. I love it!! Truly the best foundation I’ve ever used.
Thank you. Chrissy Gowers

10 August 2026
Unprompted review
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Reply from smooche

Hi Chrissy! 💖

We're so thrilled to hear that your order went smoothly and that Smooche is truly the best foundation you've ever used! Hearing that you love it so much means the world to us. Thank you so much for taking the time to share your amazing review! ✨

Warmly,

The Smooche Team

Rated 5 out of 5 stars

I purchased Spooke foundation that gose…

I purchased Spooke foundation that gose on white and blended to your skin color. I was so eager to try, but just was not working for me. Shake in Customer service was extremely helpful. Offer store credit to buy later. Thank you Shake

28 August 2026
Unprompted review
smooche logo

Reply from smooche

Hi Constance! 💖

We're so sorry our color-changing foundation wasn't the right fit for your skin, but we're thrilled that Shake was able to help you out so wonderfully with store credit for next time! Thank you so much for taking the time to share your review—we'll be sure to pass along your sweet shoutout directly to Shake! ✨

Warmly,

The Smooche Team

Rated 5 out of 5 stars

It felt great on my face

5 September 2026
Unprompted review
smooche logo

Reply from smooche

Hi Carolyn! 💖

We're so thrilled to hear that it felt amazing on your skin! Thank you so much for taking the time to share your feedback—we love having you in the Smooche family! ✨

Warmly,

The Smooche Team

Rated 1 out of 5 stars

Buyer beware!

Buyer beware!
This product turned deep orange on my fair skin, not what was promised at all! It said it would "adapt flawlessly". and give a "radiant, natural finish". It certainly did not! It was quite chalky/cakey looking after it turned orange, settled in my wrinkles, did not hide freckles or blemishes, and also pilled on my skin after a few hours. Returning the product was only possible if the product was unused and unopened! How would one know the product was unsuitable without opening the package and trying it? So the "return policy" is useless once you discover it doesn't work as promised!
Not disclosing the extra fees for shipping upfront is also not ethical.
"Carla" responded with the stock phrase that has been repeated on almost every complaint but after several emails finally gave me store credit with which I purchased overpriced brushes and lip liner which I hope works better than the "color-changing foundation which adapts to your skin" which does not in fact adapt to match my skin. Although I would preferred to have my money ($72.90) back, the resolution was better than nothing.
Buyer beware!

Order # was 1200636.
I gave the tracking number in error originally.

21 August 2026
Unprompted review
smooche logo

Reply from smooche

Hi Martha,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 1 out of 5 stars

This foundation is chalky

This foundation is chalky. It is not the same color as my skin. Please don’t waste your money!

5 September 2026
Unprompted review
smooche logo

Reply from smooche

Hi Tereca,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

It actually did what you said it would

It actually did what you said it would!!! I love this product!!

26 August 2026
Unprompted review
smooche logo

Reply from smooche

Hi Linda! 💖

We're so thrilled to hear that the product delivered on all its promises for you! We totally hear you on the SPF, but we super appreciate your advice not to mess with a formula that works so well. Thank you so much for your honest feedback and wonderful support! ✨

Warmly,

The Smooche Team

Rated 3 out of 5 stars

Ricardo saved the day

The three stars is because honestly, I would give the initial customer service a one star and the product (for me too “ashy” on my face) a two star, but eventually my inquiry was addressed and follow up by my customer service representative, Ricardo, resolved the issue.
There could be some improvements made…I ordered through a link from a social (where Smooche is succeeding in their advertising campaign), and I was never provided a confirmation number for my order. After receiving the product and deciding that I wanted to return it… I was under the impression that was an easy return policy if returned within 14 days… I struggled to find my confirmation number to provide on the website so that I could get instructions for return. I then sent an email to customer service, which was not responded to in a timely way, thus pushing me over the 14 day returns. When customer service got back to me two or three days after my initial inquiry, they offered a store credit instead of refund. After perusing the other products I decided against the store credit and wanted to pursue the refund. It took another couple of days of back-and-forth with the customer service Ricardo, but we eventually resolved this and I was issued my refund.
All in all, while it all worked out, the process was a whole lot more difficult than it should have been.
I guess these are some points that a young company could start to work on in order for their business to be more successful.
Best of luck, Smooche!

22 August 2026
Unprompted review
smooche logo

Reply from smooche

Hi Maria,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Carla did awesome

Carla did awesome. Very helpful with what i needed.

4 September 2026
Unprompted review
smooche logo

Reply from smooche

Hi Patricia! 💖

We're so thrilled to hear that Carla was awesome and gave you the exact help you needed! Thank you so much for taking the time to share your review—we'll be sure to pass along your sweet shoutout directly to Carla! ✨

Warmly,

The Smooche Team

Rated 4 out of 5 stars

The smooche foundationparcel .

The parcel took a little time to arrive. The product however is very good.

27 August 2026
Unprompted review
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Reply from smooche

Hi Mrs. Jill! 💖

We're so sorry for the wait for your package, but we're thrilled to hear that you love the product now that it has arrived! Thank you so much for your patience and for sharing your wonderful feedback with us! ✨

Warmly,

The Smooche Team

Rated 4 out of 5 stars

Unfortunately

Unfortunately, Smooche did not work on my skin. Carla was very helpful making sure to have my refund processed.

16 August 2026
Unprompted review
smooche logo

Reply from smooche

Hi Kathy! 💖

We're so sorry the product didn't work out for your skin, but we're so glad Carla was able to help you out and process your refund smoothly! Thank you so much for taking the time to leave a review—we'll be sure to pass along your kind shoutout directly to Carla! ✨

Warmly,

The Smooche Team

Rated 5 out of 5 stars

This is the first foundation I’ve worn…

This is the first foundation I’ve worn where I had multiple people tell me I look younger! I’m 49 and it’s great feeling to hear that, so thank you. It’s my absolute favorite foundation!

21 August 2026
Unprompted review
smooche logo

Reply from smooche

Hi Kelly! 💖

Hearing that you had multiple people tell you that you look younger is the absolute best compliment! We're so thrilled that Smooche has become your absolute favorite foundation and that it makes you feel so amazing at 49. Thank you so much for sharing your lovely review! ✨

Warmly,

The Smooche Team

Rated 5 out of 5 stars

Order 1315645

Order 1315645: working with Carla was great. Not sure about products as colors may not work for me.

19 August 2026
Unprompted review
smooche logo

Reply from smooche

Hi Joyce! 💖

We're so thrilled that Carla gave you such great support! We're sorry to hear you're unsure about the shade match, but our customer service team is always happy to help with shade recommendations or finding the right option for you.

Thank you so much for sharing your review for order #1315645—we'll be sure to pass along your kind words to Carla! ✨

Warmly,

The Smooche Team

Rated 4 out of 5 stars

the product was great

the product was great, my experience to it was alright..
it wasnt something REALLY, REALLY Incredible as it was on advertisment it didnt last longer as said to my experience, my skin tone is medium when i applied it became a bit lighter than my tone. since im a combination type skin i used a loose powder on top but it did still turned oily at the end of the day, the transaction to shipping was absoultly good all went smoothly,

24 August 2026
Unprompted review
smooche logo

Reply from smooche

Hi Mocha! 💖

We're so smooth your transaction and shipping went smoothly! Thank you so much for sharing your honest feedback about the finish and shade—we're sorry to hear it turned out a bit light for your complexion and didn't hold back the oil throughout the day as well as you hoped.

Warmly,
The Smooche Team

Rated 5 out of 5 stars

April is a FANTASTIC customer service agent!

April was incredibly helpful regarding my order #814243. The foundation didn’t work on my weird, difficult skin. Of course I waited too long to return it and missed the 30-day window. But April found a solution for me anyway; a store credit for the total amount! I will DEFINITELY shop here again because I KNOW their customer service and April will take care of any issues that arise. Thank you, April!!!

3 September 2026
Unprompted review
smooche logo

Reply from smooche

Hi Martha,

Thank you so much for your wonderful feedback! We're delighted to hear that April was able to find a solution for you. Your kind words mean so much to us, and we look forward to serving you again!

Best regards,
The Smooche Team

Rated 5 out of 5 stars

Great customer service

My experience with the product was not what I had hoped when I purchased it. I am a mature (senior) lady with lines and wrinkles. I have tried many foundations over the years and have discovered that of all of them, DIOR has been the best. I did want to try SMOOCHE after seeing the many advertisements and thought it might be the answer for me. Several emails back and forth with Carla, who provided advice and encouragement, led me to order your product. After receiving it I tried different methods of wearing, with and without primer, bronzer for color because when the color developed it was too light and very matte and chalky looking. It seemed to accentuate the lines around my mouth and eyes. I knew it was not full coverage, but was hoping it would be good for everyday wear. I finally decided to request a refund so that I could purchase a full coverage foundation and CARLA was so helpful in processing a refund of order 1238777. She first offered a credit to purchase another product, but as soon as I said no and wanted a refund, she took care of it with no hesitation. I was initially hesitant to order at the beginning because of the many reviews about poor customer service. Kudos and thanks to Carla for making the refund process easier than I expected.

2 September 2026
Unprompted review
smooche logo

Reply from smooche

Hi Renee,

Thank you for sharing your experience. We're sorry the foundation wasn't the right match for your skin, but we're so glad Carla could make the refund process smooth and easy for you. We truly appreciate your kind words!

Best regards,
The Smooche Team

Rated 4 out of 5 stars

Worth a try Smooche

Nice smooches colour changing foundation, not too thick, good colour sync in areas of discolouration, can show in pores or over face fluff hairs

5 September 2026
Unprompted review
smooche logo

Reply from smooche

Hi Ali,

Thank you for giving Smooche a try and for sharing your honest feedback! We appreciate your comments and are glad you enjoyed the lightweight formula and color adaptation.

Best regards,
The Smooche Team

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