SmartTrace Reviews 

31,926
•
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 550 reviews, reviewers overwhelmingly had a great experience with this company. People frequently praise the dedicated staff for being exceptionally helpful, professional, and efficient at swiftly resolving various pet microchip updates without unnecessary stress. Consumers consistently note that service response times are remarkably fast, making the entire registration process completely seamless and reassuring for pet owners. However, some customers also noted frustrating delays in response times and significant difficulties reaching support staff by phone or receiving timely email replies. A few people experienced communication gaps, long telephone hold times, and ongoing challenges when attempting to resolve important account and ownership updates.

What people talk about most

Staff

Reviewers mention positive feedback about staff, highlighting that team members are incredibly helpful,... See more

Customer service

People report positive experiences with customer service, noting that representatives are helpful,... See more

Response time

Consumers find response time to be efficient and satisfactory, with many reviewers highlighting prompt... See more

Service

Customers had positive experiences with service, frequently highlighting quick and helpful support like staff... See more

Customer communications

Customers consistently note ambiguous experiences with customer communications when attempting to update... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I stupidly got too excited when registering my second dog and forgot to add her name. I contacted customer services and a lovely person called Bree dealt with my query and actioned straight away witho... See more

Rated 5 out of 5 stars

Completely stress free experience dealing with Smarttrace. The nano chips are great quality and the price is second to none. Ordered, dispatched and received within 3 days. Very little plastic... See more

Rated 5 out of 5 stars

I lost my precious Newfoundland dog this week his name is Joejoe, whilst our hearts are broken I received the most amazing message from a lovely lady called Diane at SmartTrace. I must admit I shed... See more

Rated 5 out of 5 stars

Bree responded very quickly to my contact details update. It wasn’t urgent but reassuring to know that a swift response is routine in case I am ever in a panic over a lost dog


Company details

  1. Pet Store
  2. also in
  3. Animal Feed Store
  4. Dog Breeder
  5. Pet Groomer
  6. Training School
  7. Veterinarian

Written by the company

Hey there, pet lovers! 🐾 Welcome to SmartTrace, where we're all about keeping your furry friends safe and sound with our top-notch microchipping and database services. With over a million registrations under our belt, we're your go-to pals for pet ID solutions in the UK. At SmartTrace, we know your pets are family, and that's why we go above and beyond to ensure their safety. Our own awesome microchips are paired with a super-smart database system to give you peace of mind like never before. Have an emergency? No worries! Our 24/7 helpline is here for you anytime, day or night. And if you shoot us an email, we promise to get back to you on the same working day. Because when it comes to your pet's safety, there's no time to waste! Our website? Oh, it's a breeze to use! Say goodbye to confusing forms and hello to easy-peasy registration. We've made it simple so you can get back to cuddling your furry pals in no time. We're not just about microchips and databases – we're about reuniting families with their lost pets. And boy, have we done it thousands of times across the UK! There's nothing that makes us happier than seeing wagging tails and happy faces. So, join the SmartTrace family today and let's keep those tails wagging and those purrs coming. Your pets are our passion, and we're here to make sure they're always safe and sound. Trust SmartTrace – because we're not just pet lovers, we're pet protectors! 🐶🐱


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

32K reviews

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Hasn’t replied to negative reviews

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4.7

All reviews

(31,926)

459 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

⭐⭐⭐⭐⭐ Outstanding Customer Service

⭐⭐⭐⭐⭐ Outstanding Customer Service – Thank You, Bree!

I recently moved my microchipping services to SmartTrace and encountered a frustrating issue when trying to redeem a promotional offer. The system insisted that my voucher had already been used, even though I hadn’t placed an order!

With a litter of puppies awaiting microchipping, and insufficient chips in stock, this was rather inconvenient.

However, Bree from the SmartTrace Support Team came to the rescue! The issue was resolved remarkably quickly, and my microchips have now been processed for dispatch.

What could have been a frustrating experience turned into a very positive one, thanks to Bree’s prompt, efficient and helpful customer service.

It’s reassuring to know that when something goes wrong, there’s someone ready to put it right without unnecessary fuss.

Five well-deserved stars for Bree! 🌟

2 November 2026
Unprompted review
Rated 5 out of 5 stars

I had a great experience with…

I had a great experience with SmartTrace Support. Bree was incredibly helpful, friendly and professional throughout. She was quick to respond, reassuring and happy to help with my questions. The customer service was excellent, and I really appreciate her support. Thank you, Bree, for making everything so easy. Highly recommended!

30 October 2026
Unprompted review
Rated 4 out of 5 stars

fab and quick

This smart trace is fab and quick to use. Giving you piece of mind, while also a legal requirement. Bree helped me with an issue i had and resolved it swiftly and with ease. Thank you

29 October 2026
Unprompted review
Rated 5 out of 5 stars

Great communication

Great communication, really helpful always responds promptly been using smarttrace for many years now.
I am an implanter and breeder.

26 October 2026
Unprompted review
Rated 1 out of 5 stars

Awful service following family bereavement

Trying to transfer my father's dog to my ownership following my father's death. The service is abysmal. They take days to reply to any emails I send, say there is no number I can call and the only response I get it to pay the fee to transfer. Every other organisation I have worked with following my father's death has been really helpful, but SmartTrace seem to want to make this as difficult a time as possible. Goodness knows how awful they would be if we had lost the dog and needed fast support. I very much doubt they would be any help at all.

28 October 2026
Unprompted review
Rated 5 out of 5 stars

I stupidly got too excited when…

I stupidly got too excited when registering my second dog and forgot to add her name. I contacted customer services and a lovely person called Bree dealt with my query and actioned straight away without any fuss. A+ star to Bree

19 October 2026
Unprompted review
Rated 1 out of 5 stars

My dog was chipped by the breeder

My dog was chipped by the breeder, I recently moved and contacted SmartTrace to amend my address. Initially no one came back to me and when I contacted them again they advised that I would have to pay for an upgraded plan just to change my address. Each time I finally receive a response I immediately also receive a follow up to say the issue is resolved. Feels like a con that after registration being paid for an amendment of an address can cost £30.

19 October 2026
Unprompted review
Rated 5 out of 5 stars

This company was amazing. Bree helped me.

This company was amazing. BREE delt with me start to finish when I found a stray cat clearly didn't have a home, but was chipped, in reaching out to the registered owners to let them know I had him and then to change him to my name when they weren't interested and now this poor baby is officially mine! He's lounging on my sofa as I type this. made it so easy to do and understand. I have mild learning difficulties and bree was really good at communicating which I struggle with at times. Thankyou bree. Great communication and helpful.

5 October 2026
Unprompted review
Rated 5 out of 5 stars

I needed help……

I needed help with transferring ownership and had a few questions for the Help team. I was assisted by Bree, who responded to my emails with clear, straightforward answers/facts/advice.
Thank you Bree!

5 October 2026
Unprompted review
Rated 4 out of 5 stars

Chip mix up resolved

After a recent visit to a new vet we discovered that we had been given incorrect microchip details for our dog and he had been registered against an incorrect chip number. Bree quickly advised us on how to resolve the issue and ensured that our records were corrected once we had provided photographic evidence of a scan of his actual chip. We are now reassured that his records are up to date and he can be traced back to us should he ever get lost! Thanks Bree.

28 September 2026
Unprompted review
Rated 5 out of 5 stars

⭐⭐⭐⭐⭐

⭐⭐⭐⭐⭐

Bree was absolutely wonderful and incredibly helpful. She was kind, understanding, and professional throughout, and I really appreciated the time and effort she took to help me get information about my dog. Her support made the whole experience so much easier, and I couldn’t have asked for better service. Thank you so much, Bree, for going above and beyond! You’re a credit to the team. ❤️

9 October 2026
Unprompted review

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