Team in Hasselt was very proffesional, friendly and super helpful. They do amazing job 😊 They spend the time with potentional customers and explain very well how your program works. Delivery was on... See more
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Our dog, Terra, had so many issues and allergies with different food. We tried different brands and types, but none seemed to be working. Until we tried Just Russel, we are so happy with it! Terra lov... See more
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We came across Just Rusle on Google as high-quality cat food. We ordered 3kg and received complimentary wet food. They provided detailed information on portion sizes. Our cat loves it, her coat is bea... See more
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We wanted to change our dog's food to something more nutritious and decided to try Just Russel. The first time we received the food my husband even said it smelt like human Sunday lunch. I feel... See more
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Company details
Written by the company
Just Russel offers personalized dog and cat food, delivered monthly to your doorstep. We prioritize your pet's well-being and your convenience. Caring for your pets should be personal, easy, and enjoyable. By leveraging science and technology, we help pet owners make informed choices. Answer 10 simple questions about your pet on our website of Just Russel. Our algorithm calculates the best tailored diet and portion. You’ll receive a unique monthly 100% natural nutrition plan customized for your pet. Tailored to each dog's specifics (breed, age, weight, activity level, and health), our food comprises high-quality ingredients: ample meat, premium proteins, vegetables, and salmon oil. No artificial additives. Your pet's health is monitored by our online veterinarians. 🐶 Personalized dog & cat food 🥩 High quality & with 100% natural ingredients 🚚 Free home delivery 👩⚕️ Online veterinarians follow-up. Curious? Fill out your pet's profile on Just Russel. Keywords: dogs, dog food, dog kibble, pets, cats, cat food, cat kibble, companions, animals, nutrition
Contact info
Damstraat 46, 9850, Deinze, Belgium
- +32 472 90 90 39
- hello@justrussel.com
- justrussel.com
4.5
Excellent
14K reviews
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Did not know it was a membership and no…
Did not know it was a membership and no way to send back order despite the 14 days to return an order.
They are using the excuse that items are personalized but this is algorithm base and they still buy the food in mass and do not create individual formulas. Except from a picture on the bag the food will most likely fit another customers but out of simplicity for them they have decided otherway. I would only warn customers to pay attention if they want to try and make sure they immediately opt out for the next delivery, You can also not remove by yourself your payment details and have to request from someone from customer service to delete your account. I am not sure how compliant it is with european GDPR rules.
30 January 2026
Unprompted review
Reply from Just Russel
Hey 👋,
Thank you for taking the time to share this. I’m genuinely sorry to read that your experience caused frustration — that’s never our intention 😔
We do work with subscriptions to guarantee continuity and convenience, but we understand that this isn’t always clear enough at first glance. Your feedback about this is very valuable. Regarding returns: because each recipe and portion is calculated specifically based on your pet’s profile, these orders are considered personalised. That said, we absolutely want to handle this transparently and fairly, and we never want customers to feel stuck.
Concerning data and payment details: we fully comply with European GDPR regulations. Account and payment details are always removed upon request, and our support team can do this quickly and correctly to ensure everything is handled safely.
I’d really appreciate the chance to look into your case personally and see how we can resolve this properly for you. Please reach out to us via:
https://support.justrussel.com/hc/nl/requests/new/
💬
Met vriendelijke groeten,
Joy
Veterinarian Just Russel 🐾
Highly recommended
Great online content thats very informative about meal recommendation per breed, wet- vs dry portioning and guidance on phased approach of feed changeover tp Just Russel to not upset your pets digestive system. Most important, our pet likes it, but the quality of service addition is a big plus. Keep up the good work
30 January 2026
Reply from Just Russel
Hey 👋,
Thank you so much for this thoughtful review! 😊 We’re really happy to hear that our online guidance around breed-specific recommendations, wet vs. dry portions, and the gradual transition was helpful. Most important of all: amazing that your pet likes the food 🐶🐱
It means a lot that you also appreciate the added quality of our service — we’ll definitely keep doing our best. Thanks again for the encouragement 💚
Met vriendelijke groeten,
Joy
Dierenarts Just Russel 🐾
Order never delivered, no response from customer support
Order never delivered, no response from customer support
I placed an order with Just Russel, but unfortunately I never received my package.
According to DHL, the parcel was not delivered and was returned to the sender (Just Russel). I did not receive the food at any point.
I have contacted customer support multiple times by email, but I have not received any response so far. At the moment, I do not know where my order is, and no solution has been offered.
I was asked to review the food, but I cannot do that because the order was never delivered.
I hope Just Russel will finally respond and either resend the order or refund the payment.
28 January 2026
Reply from Just Russel
Hey 👋,
Thank you for sharing this, and I’m really sorry to read about your experience — this is understandably very frustrating. If a parcel is returned to us by DHL and you’re left without any update or response, then we’ve clearly fallen short here 🙁
You’re absolutely right: without a delivery, there’s nothing to review, and you should never be left in the dark about where your order or payment stands. We definitely want to sort this out properly for you, either by resending the order or arranging a refund.
I’d like to personally make sure this is picked up and resolved as quickly as possible. Could you please contact us via this form so we can look into your order details straight away? 👉 https://support.justrussel.com/hc/nl/requests/new/
Thank you for your patience, and again my sincere apologies for the lack of follow-up so far.
Have a nice day,
Joy
Vet at Just Russel
I did never Order but the never…
I did never Order but the never stopping Advertisement, even when the Newsletter was cancelled, gets on my nervs.
19 January 2026
Unprompted review
Reply from Just Russel
Hey 👋,
Thanks for your message, and I'm really sorry to hear this is bothering you 😕. That's definitely not how we want to come across. If you’ve unsubscribed from the newsletter, you shouldn’t be receiving any more emails from us — so something must have gone wrong there.
Could you please contact us here 👉 https://support.justrussel.com/hc/nl/requests/new , and we’ll make sure you’re fully removed from all our communication lists? Your peace of mind is important, and we’ll get it sorted right away. 💪
Met vriendelijke groeten,
Joy
Vet from Just Russel 🐾
Attention le prix est important et il…
Attention le prix est important et il est pas possible d’arrêter contrairement à ce qui est indiqué. Premier paiement le 2 janvier, et premier prélèvement pour la livraison suivante le 18 , à peine reçu et juste essayé pas le temps de voir si ça convient.
8 January 2026
Reply from Just Russel
Bonjour 👋
Merci pour votre message, et je comprends tout à fait votre frustration… Ce n’est vraiment pas normal que vous ayez eu ce sentiment de ne pas pouvoir arrêter ou tester tranquillement la nourriture avant d’être re-prélevé 😟. Ce n’est pas du tout l’expérience qu’on souhaite offrir.
Notre objectif est de rendre la vie plus facile aux propriétaires d’animaux, pas de créer de la confusion. Lors de la première commande, nous lançons en effet un abonnement avec livraisons automatiques, mais vous avez toujours la possibilité de modifier, suspendre ou arrêter les prochaines livraisons vous-même via votre compte. Si cela n’a pas fonctionné comme prévu ou si vous n’avez pas eu le temps de le faire avant le prochain prélèvement, alors c’est clairement à nous de corriger cela ✅.
Je vous propose de résoudre ça ensemble rapidement. Merci de nous contacter ici : https://support.justrussel.com/hc/fr-fr/
— nous regarderons votre dossier, les paiements et ferons le nécessaire pour rectifier la situation.
Encore désolé pour cette mauvaise expérience, et merci de nous en avoir fait part 💬.
Cordialement,
Cyriel de chez Just Russel 🐾
Very happy about just russel!
Very happy so far! The puppy really loves the food. The support very responsive and helpful.
18 January 2026
Reply from Just Russel
Hey 👋,
So lovely to hear you're happy — and even better that your puppy is loving the food! 🐶💛 We’re also glad to know our support team was able to help you quickly — we’re always just a message away if you need anything.
Wishing you and your pup lots of happy, healthy moments together! 🐾
Have a nice day,
Joy
Vet Just Russel
Our little miniature poodle puppy loves his food!
Our little miniature poodle, almost 9 months old (in one week), enjoys his new food from Just Russel. And the salmon oil added to it from your company is a real bonus for him. I’m glad I ordered from your company. Thanks for the healthy puppy food for Dartagnan!
12 January 2026
Reply from Just Russel
Hey 👋,
that’s such a lovely message – thank you so much for sharing! 🐩💚 It makes me really happy to hear that little Dartagnan is enjoying his food so much, and that the added salmon oil is a hit too! That extra shine and health boost is exactly what we aim for. ✨
We’re so glad you chose Just Russel – and we’re here anytime if you ever have questions or want to adjust anything as Dartagnan grows. Give him a cuddle from us!
Met vriendelijke groeten,
Joy
Dierenarts Just Russel 🐾
No Just Russel for us anymore
The start with Just Russel was good. Good delivery, no complaints. But after a time our dog was getting sick and vomitting bile almost every day and losing energy. We went to the vet and searched for everything. Then he asked what the food was and we said from Just Russel. We were one of many with this complaints. We changed the food and our dog stopped vomitting and feels better and energetic again. When we talked about it with other people we heared we are not the only one. No Just Russel for us anymore!
1 December 2025
Unprompted review
Reply from Just Russel
Hey 👋,
Thank you for taking the time to share your experience, even though it’s very tough for us to read… We're truly sorry to hear that your dog was unwell while using our food — that must have been incredibly worrying. 🙁
At Just Russel, we work closely with our in-house vets and nutritionists to tailor each meal to the specific needs of every pet. It’s deeply concerning to hear that your dog was frequently vomiting and only improved after switching food. We take this kind of feedback very seriously and would love to investigate this further to better understand what may have gone wrong — not only for you, but also to help prevent it for other pet parents.
If you’re open to it, could you please contact us directly with more details via this link? 👉 https://support.justrussel.com/hc/nl/requests/new
We really want to look into this thoroughly.
Wishing your dog a continued and speedy recovery 💚
Met vriendelijke groeten,
Joy
Dierenarts Just Russel 🐾
Automatic delivery
I dont like the fact that automatically after 4 weeks the nxt order would be delivered. There is a possibilit that if i dont need then i can change the date or cancel. But i dont like this arrangement
3 January 2026
Reply from Just Russel
Hey 👋,
Thanks a lot for your honest feedback. I completely understand where you're coming from. Not everyone is a fan of automatic deliveries, and your concern is valid.
We chose this model to make things easier for most pet parents — so they don’t run out of food unexpectedly. That said, you’re absolutely right: if your dog eats slower or you just don’t need a new bag yet, it can feel inconvenient. That’s why we always send reminders via email and WhatsApp before each shipment — so you have time to delay, pause, or cancel anytime with just a click.
Still, I hear you — this setup doesn’t work for everyone. If you’d like help managing or adjusting your plan, feel free to reach out here: https://support.justrussel.com/hc/nl/requests/new
— we’re happy to assist! 💬
Met vriendelijke groeten,
Joy
Vet from Just Russel 🐾
Reply from Just Russel
Hey 👋,
That’s amazing to hear – thank you! 😊 We're thrilled that your dogs are loving the food 🐶❤️ and that you're happy with our service too. It means a lot to us!
If you ever need anything or have questions, don’t hesitate to reach out.
Met vriendelijke groeten,
Joy
Dierenarts Just Russel 🐾
Reply from Just Russel
Hey 👋,
That’s amazing to hear, sounds like you’ve got a very happy cat at home! 😺 We're thrilled our food is such a hit. Thanks a lot for sharing this with us. If you ever have questions or need anything, we’re just a pawshake away 🐾
Met vriendelijke groeten,
Joy
Dierenarts Just Russel
Ordering via the website remains problematic
Ordering via the website remains problematic.
Surely there must be an easier way to order things outside of the programme than going to website and login and then open another browser page inorder to place the order.
13 November 2025
Reply from Just Russel
Hey 👋,
Thanks a lot for your honest feedback — and you're absolutely right to point this out. It shouldn’t feel like jumping through hoops just to place a simple order outside the standard subscription 🧩. We're always looking for ways to improve the experience, and your message is a great reminder that convenience must remain our top priority.
If you have a specific request or would like help placing an extra order, feel free to reach out via this link https://support.justrussel.com/hc/nl-be/requests/new/
— we’re happy to assist you directly 💛
Met vriendelijke groeten,
Joy
Dierenarts Just Russel 🐾
Not worth it
I tried the just russel subscription since it advertises high quality ingredients and it makes it easier to avoid the food being out of stock as it has happened with the previous dry food for my cats.
While they weren’t big fans the first time they did finish the bag of food with salmon and had half the chicken. I thought it was because chicken is not their favourite flavour so for the renewal I “changed” the recipe to just salmon.
My cats started having some minor digestive issues since they began consuming the food and by the time the salmón one arrived the flatly refused to eat it at all. I contacted customer service and their answer was to “try to add salmón oil to the food” which I had already tried to do so because I ordered their salmón oil, unsuccessfully.
Now, instead of offering a refund or a return to even one of the bags that is completely sealed their “solution” is to gift the food to friends because they don’t offer refunds (which I didn’t know beforehand).
Basically, I ended up having to purchase food from other brand which my cats actually like and losing 60€ because my cats refuse to eat this food or have the salmon oil. I do not recommend it.
Update
I’ve changed my review rating because after the review I had a very pleasant experience with Cheyenne Callens from customer service. Thank you so much for helping me have an overall better experience in the end!
1 December 2025
Unprompted review
Reply from Just Russel
Hey 👋,
Thank you for sharing your experience — even though I wish it had been a more positive one for both you and your cats. I’m truly sorry to hear that the food didn’t work out, and that your cats refused to eat even the new salmon recipe 😿. That’s understandably frustrating — especially when it comes with added cost and disappointment.
It’s clear you were looking for a convenient, high-quality solution, and we didn’t meet that expectation. While we do personalize our recipes and ingredients carefully, every cat is unique, and sometimes — despite our best efforts — the taste or formulation just doesn't match what they’re looking for. Digestive sensitivity is something we always take seriously, so I’m truly sorry that it became an issue in your case.
As for the refund policy, I hear you. We always try to be as transparent as possible, but I can imagine how disappointing it must feel to be left with food your cats won’t touch and no clear way to return it.
If you’d still like to discuss a possible alternative (for example, helping you find a better match, or re-evaluating the recipe), I’d love to help personally. Feel free to contact us via: https://support.justrussel.com/hc/en-us/requests/new
— I’m here to support you in any way I can.
Wishing you and your cats all the best moving forward — and thank you again for your honest feedback. We’ll take this seriously to keep improving.
Met vriendelijke groeten,
Joy
Veterinarian at Just Russel 🐾
Reply from Just Russel
Hey 👋,
That's so lovely to hear! 🐶 We're thrilled your dog is enjoying the food! 🥰
If you ever have questions or want to check in with us, feel free to reach out via: https://support.justrussel.com/hc/nl/requests/new/
Met vriendelijke groeten,
Joy
Dierenarts Just Russel
So they specialized in dog food
So they specialized in dog food
But my dog s food" hypoalergenic " food
Is almost killing my dog
3 days after she ate this food from them that we bought
She do not eat , drink or anything
Her eyes are red and swelling .
How can u still sell such food?
And hypoalergenic?
Before we feed her Royal Canin and was not hypoalergenic and she had no problem
And now from their food my dog is almost dying......awfull!
And when you talk the true just rusel will set my review offline, very serious company
30 November 2025
Unprompted review
Reply from Just Russel
Hey 👋
How awful to read this... We are so sorry to hear that your dog is feeling so unwell 😢. That is of course not what we want at all. As a vet and animal lover, this affects me personally. We want to investigate and follow up on this immediately.
Could you please contact us via this link so that we can gather all the information (such as batch number, symptoms and possibly a photo)? 👉 https://support.justrussel.com/hc/nl/requests/new
At Just Russel, we work with personalised recipes, developed by our team of vets, based on your dog's specific needs. However, it is possible that a dog may not respond well to a particular protein source or composition. That is why we want to work with you to find out what went wrong and how we can help your dog.We wish your four-legged friend a speedy recovery 💛. We take this very seriously and are here to help.
Kind regards,
Joy
Veterinarian Just Russel 🐾
Reply from Just Russel
Hey 👋,
Short and sweet, thank you! Glad to hear she loves it! Give her an extra hug from us 💛
Kind regards
Joy
Veterinarian Just Russel 🐾
My cat loves it
My cat likes everything, which is the most important thing. Except for the chicken broth cans, but she doesn't really dislike it either.
I love the personalized informations about the diet suggestions, and the shipment reliability.
14 November 2025
Reply from Just Russel
Hey 👋
Thank you so much for your kind words! 😊 We're really happy to hear your cat is enjoying everything, that’s what matters most! 😻
Too bad the chicken broth cans didn’t become a favorite, but glad to know it’s not a total miss either.
Also, it's wonderful to hear you appreciate the personalized diet suggestions and our reliable delivery, that’s exactly what we aim for every day!
Have a nice day!
Joy
Veterinarian at Just Russel 🐾
I got a brand new package of just…
I got a brand new package of just Russel food lamb but am not my dog who loves food won't even touch it.
He gets a different brand that is 100% trustable and from Germany, holistic and pure.
Grain and gluten free.
His pooh with his normal food is small and does not smell and altough he did eat some of just Russel, he had terrible diagestion problems, smelly and runny.
I would like an investigation as to what they truly put in the fogs kibble as known of experience
Potatoes, cancercells grow on this( just to inform you if your dog has cancer or has had) , sweat potatoe is a veggie which is safe!
Also where does the meat come from? Is it free range? Is it the junk restings of the food?
It doesn't add up.
My dog has never ever been this troubled!
17 October 2025
Unprompted review
Reply from Just Russel
Hey 👋,
Thank you for your message — I'm really sorry to hear about your experience. That must have been upsetting, especially since your dog normally has no issues with food. It’s definitely not the experience we want anyone to have.
We completely understand your concerns, especially regarding the reaction your dog had and your questions around ingredients and sourcing. Your feedback is taken seriously, and it’s good that you’re asking these important questions — as a pet parent, you should always feel confident in what you’re feeding your dog.
We’d be happy to find a solution together, don’t hesitate to reach out to us via: https://support.justrussel.com/hc/nl/requests/new/
Kind regards,
Joy
Vet at Just Russel
The best!!
The food, delivery times and service are always very good and fast!
7 October 2025
Unprompted review
Reply from Just Russel
Hi 👋,
Thank you so much for the lovely review! 😊 We're super happy to hear that you're satisfied with the food, delivery, and service – that's exactly what we aim for every single day.
Give your furry friend a big cuddle from us, and feel free to reach out anytime if you need anything!
Kind regards,
Vet Joy
Truley a fantastic company
Truley a fantastic company! I’m so happy to have found Just Russel, not only my two cats are well fed and healthy, but the added value behind the podcast, customer service and overall quality behind everything you guys do is incredible. Lana & Luca (Siberian-Neva Mascarade) love their food and treats!
1 October 2025
Unprompted review
Reply from Just Russel
Hey!
What an amazing message to receive! We're absolutely thrilled to hear that Lana & Luca are thriving on their personalised meals 😻. Siberian-Neva Mascarades are such majestic cats – they deserve only the best! It’s wonderful to know you're enjoying not just the food, but also our podcast, customer service and everything in between. That means the world to us 🙏.
Give Lana & Luca a cuddle from us!
Met vriendelijke groeten,
Joy
Dierenarts Just Russel 🐾
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